PROFESSIONAL PROFILE

• Digital native since 1993 with a 360 degree view successfully leading digital, business and design strategy across cross functional teams and development environments
• Spans the broadest range of media platforms: internet, mobile, television, print, social media, SEO and film
• Embodies an entrepreneurial spirit, founding five successful start - up ventures. Two of the companies became publicly traded under my direction, and I served as Chief Creative Officer at all of them
• Managed teams of up to 250 professionals, with fiscal responsibility over eight-figure revenue streams
• Creates immersive user experiences and designs market-leading visual communications strategy
• Translates complex subjects into accessible, easy-to-use, and engaging interactive experiences
• Envisions the possibility of new technologies, founded on a history of pioneering video streaming. One of the first successful implementers of dynamic FLASH based rich media advertising platforms and user-friendly e-commerce
• Worked closely with senior creative teams and executive management at top-tier brands such as Discovery Communications, The San Francisco 49ers, Magic Johnson's Fundamentals of Basketball, AOL, The Oakland Raiders, Volcom, ViewSonic, Hyundai, Buy.com, Disney, Volkswagen, The Rolling Stones, ESPN, ABC, Microsoft, Con Edison, Spaulding, Fila, et al
• Possess hands-on experience across the realms of web development, e-commerce, streaming and multimedia, with expertise shaping business and technical requirements, creating digital brand identity, and designing innovative user experience

PROFESSIONAL EXPERIENCE

Confidential

Digital Consultant

• Responsible for detailed visual site maps, user flows, wire frames related to both business and functional requirements.
• Developing requirements and design for responsive web platform and extensive social and commerce integration
• Singled handedly developed a global e-commerce initiative for a New York City based apparel company - NYC Alliance to market online it's 250M a year clothing and apparel offerings
• Developed online strategy to move onsite mission critical self-hosted business applications BlueCherry, Microsoft Exchange and accounting software to cloud based services
• Brokered a global technology partnership between NYC Alliance and Rackspace. This partnership includes cloud based services, enterprise web and application hosting services, connectivity between the United States and NYC Alliance's parent company in China
• Designed and developed new corporate ID
• Set up new Social Media strategy and SEO, SM programs to support new corporate web site.
• Developed new corporate website from UI/UX to wireframes, site maps to full release and user interface design.

Confidential

Managing Director

• Developed business development practice Developed portfolio of integrated digital and traditional services for US clients Successfully secured and generated start-up business financing
• Actively recruited and secured cross-functional, award winning staff of digital and advertising personnel to kick start agency
• Developed strategic relationship with leading European and US based venture capital firms and secured equity positions in portfolio start-up for exchange of agency services
• Secured new relationships in the United States with TechSpace, Remy, Brugal, Wyndham Hotel Group, Hearst Media, PA Consulting and others
• Worked with 3rd party groups to set proper foundation for legal and HR services
• Successfully recruited business development staff in the United States
• Member of the NYC Chapter of the CEO Trust

Confidential

Creative Director/Principal UI/UX Design Strategist

• Led a multifunctional team to develop and deploy the mobile web strategy responsible for beginning to end web architecture, UI/UX translating into a contemporary modern mobile experience - increased user conversation rates by 22 with additional revenue of over 20M annually
• Design all wire frame documents, defined functional and business requirements for new interactive tools enabling users to search and retrieve desecrate financial information in a fluid manner
• Lead team in the design and development of a suite of iOS/Android mobile and tablet application development
• Conceived the design and architecture as well as a rich user experience tied to a modern and new user interface
• Standardized UI/UX across all platforms, properties and future projects

Confidential

UI/UX Consulting Practice

• Retained by Discovery in 2011 for a major multi-phase project including:
• A realignment of Discovery programming to ensure all shows appeared on the proper broadcast channel based on a consistency between show content and channel identity
• Converting the Science Channel into the Science Fiction Channel
• Developing a new network spinoff called Think, assembling programming around science, technology, and innovation
• Serving as Senior Creative Director for Space Race, a new reality series centering on the search for up to 24 individuals worldwide who compete to be crew members on Virgin Galactic Space Ship 2
• Successfully developed concept and lead creative direction, development and strategy in creation of new eBook for Hearst Publishing 7 Years Younger
• Lead creative direction, development and strategy for redesign and re-launch of luxury good brand Ghurka Luggage. Successful launch of redesigned site increased online sales by 300
• Lead creative direction, development and strategy BMX for the London Olympics social media campaign increased online user registrations by 500
• Successfully developed new re-design of Bankrate.com - the leading online aggregator of online financial data and banking interest rates

Confidential

Creative Director/SRVP IA UI/UX Strategy Implementation

• Headed all branding, user experience as well as information architecture for seven online properties serving 250 million users worldwide reported directly to the CEO and Board of Directors
• Led a 12-person multifunctional team to develop and deploy the first-ever cloud-based mobile audio advertising platform, opening a completely new promotional space worth 20 million-plus
• Enabled partners such as Western Union, Fandango, ABC, ESPN, Univision, Spotify, Fox, Major League Baseball and Disney to tap into demographically-detailed audience profiles and precision-target ads to them in real-time
• Developed a FLASH/FLEX user-friendly targeting interface covering multiple platforms, including FLASH rich media, SMS, voice, and video
• Lead creative team and mobile engineers in the development of over 50 iOS/Android apps as streaming platforms for terrestrial broadcast radio content and advertising

Confidential

UI/UX Consulting Practice

Created dynamic websites, integrated corporate identity, and e-commerce solutions, delivering high client satisfaction and a repeat business rate of over 70

Confidential

SR VP Application Development/CD

• Developed all mission critical software applications and business systems for high-tech company incubators centered around physical campuses at this Buy.com-backed venture now called TechSpace
• Led the development of breakthrough online systems, from Web-enabled CRM to e-commerce applications managed all tech partner relationships with companies such as Microsoft, IBM, Avaya and Andersen Consulting
• Built the entire creative and software engineering teams, consisting of over 75 professionals converted these groups into professional services organization which became the second-leading revenue source in the company
• Designed and developed dynamic, FLASH based content system to promote campus partners products, services and news

Confidential

UBNetworks

Chief Creative Officer/Senior VP Investor Relations and Brand Management, UBNetworks 1996 2000

• Served as a founding board member and chief creative officer for UBNetworks, a NASDAQ-traded CLEC competitive local exchange carrier, after its acquisition of Man Rabbit House in 1996
• Part of the senior management team that successfully raised over 250 million in equity financing from Nortel Networks, Reliant Energy, Williams Power, the Bass Brothers, Kaufman Bros, AG Edwards and AIG filled the role of brand evangelist on this road-show team, which included the CEO, CFO, CIO and COO
• Along with the CIO, drove the process of converting the company from a CLEC to an ISP, migrating to DMS 500 switches Nortel, AS400 IBM, and a Sun enterprise cluster over 650 machines
• Directed all marketing and branding efforts to promote the company's repositioning managed the DSL rollout ad campaign, overseeing a top LA advertising agency
• Developed and deployed one of the first wireless broadband internet access systems in the country, successfully rolling out in four cities
• Pitched and executed the idea to develop a new breed of server farm, consisting of over 400 video servers and a capacity to deliver over 2 million concurrent streams negotiated with Apple, Cisco, Level Three, Net App and Sun to acquire the necessary hardware and software to build the system tested the system with major studios such as Fox, Universal, Warner Brothers, and Sony, as well as legendary director Steven Spielberg allowing him to perform real-time editing on Saving Private Ryan in LA while he was shooting overseas provided Speedera with over 1 million in excess bandwidth as a means to prove the video streaming concept
• Consulted on two acquisitions which expanded the company subscriber base by 50 -plus: a turnkey e-commerce and web hosting provider in Utah WebIt and an ISP in Texas Access Communications
• Founded and ran a full-service digital agency: in under 18 months, built it from a single-person operation into a successful 50-person company with billings of 2.5 million per month, 30 -plus margins and sales offices in four cities
• Developed a successful team-based approach, segmenting employees into defined work groups to maximize efficiency and creativity
• Drew significant praise from the media for leading-edge work, featured in positive coverage on CNBC, New York Times, Wall Street Journal, Los Angeles Times, among many others
• Pioneered the implementation of new technologies, from dynamically-driven Flash and 3D animation for consumer web applications to Webby nominated, leading edge e-commerce sites and virtual product tours
• Served a robust Fortune 500 client list, with 300-plus account ranging from Microsoft to Hyundai also became the de facto web shop for action sports and apparel brands
• MLTV Newport Beach, CA Director of Marketing and Communications SEP 1993 APR 1995
• Led all marketing, communications, and branding for a wireless cable television provider
• Successfully led the effort to acquire MMDS and IVDS wireless spectrums from the FCC in Irvine CA, Houston TX, and Salt Lake City UT, developing one of the first wireless internet access systems in the country

Confidential

Founder and Principa

• Co-founded one of the largest and leading intermodal trucking firms in California, growing to 11 terminals in seven Western states, operating 150 trucks and generating billings of over 2 million per month
• Designed and deployed a first-generation cross-platform multi-user relational database system, integrating electronically with other shippers and allowing automation of most business and logistical tasks to track over 40 million pounds of cargo per day

Confidential

Nationally recognized fine artist with work in many private, corporate and museum collections

TECHNICAL SKILLS

Expert Information and Technical Systems Architect

• Manage and evolve large-scale luxury brand websites, CMS and systems evolution and integration for digital multi-channel ecosystem browser, tablet, mobile, social
• eCommerce site evolution and vendor integration for mobile, CMS, CRM, web analytics
• Mobile website evolution and content integration with mobile and eCommerce vendors
• Develop iOS end-to-end ecosystem: native apps, in-house deployment and cloud services to deliver custom-branded content
• Develop Facebook content management platform CMP and back-office using Facebook Graph Api, YouTube API for custom video and photo albums.
• Facebook Open Graph implementation and social platform analysis
• Manage technical implementation of email marketing, luxury-brand campaigns tracking and 3rd-party analytics DoubleClick
• Manage integration with Webtrends and Google Analytics platform evaluation, evolution, training and troubleshooting
• Akamai CDN platform analysis, apps integration and deployment for scalable social, eCommerce and digital assets
• Evangelize and prototype JQuery as replacement for Flash-based assets, to deliver experiences to iOS devices
• Evaluate syndication vendors, conduct feasibility analysis and analyze syndication vendor technical implementation
• EXPERT USER of all Adobe Creative Suite products, including Photoshop, Illustrator, Fireworks, Dreamweaver, Flash Professional and Flash Catalyst Apple hardware and software, including iLife and iWork applications Final Cut Studio and Final Cut X expert user of Microsoft systems, from MS SQL server to Office expert programmer highly proficient in hands on implementation of PHP/MySQL, ASP.Net/MSSQL, XML/JSON APIS, JavaScript, jQuery, ActionScript, HTML5 and HTML social media applications expert and developer of over 50 iPhone, iPad, and Android apps
• Tra-Digital traditional and digital