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General Manager Resume Profile

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NJ

CAREER SUMMARY Brazer's background includes 24 years in information technology, direct sales, marketing communications, technical copywriting, consulting and implementation, business development, multi-media technologies, broadband video, advertising and public relations. He has in-depth experience in business management and operations, traditional marketing communication, digital media, customer relationship management, human capitol management, e-Business, web design, development and management, Internet/Intranet strategy, online social media, search engine optimization and online advertising. Brazer's market-driven approach has help companies including IBM, Siemens Communications, Verizon, and Merck, achieve market success by creating sales and marketing tools that effectively spoke to buyers, directed the sales channel to profitable deals, and helped developers improve and optimize product and solution offerings. He has an exceptional ability to listen and understand customer's business issues, assess business and technical requirements, define a buying vision around solutions, articulate business value propositions, and financially justify solutions. Brazer has a wide range of areas of expertise including, Application Development, Enterprise Application Integration, Business Process Management, Document and Knowledge Management, Human Capital Management/Organizational Effectiveness and Training, Telecommunications, Business Support Systems and Operational Support Systems, Unified Communications, Contact Center, Customer Care, VOIP, Mobility, Service Management, IT Security including, Identity Management/Provisioning/Directory Integration, Access, Privacy and Risk Management. Brazer is an expert at performing market research, competitive analysis reports, usability and benchmarking studies and can quickly adapt to rapid changes in technology trends and offerings. Key Skills: Advanced sales and marketing skills Achieve Mission Impossible , start-up expert, break into new markets, cross the chasm, expert at selling and marketing to C-Level Executives Expert motivational sales trainer with proven profitable results Highly effective and exciting presenter Proven expertise executive level presence and influence Exceptional communication written and oral and interpersonal skills Strong organizational, multi-tasking, time-management and analytical skills Excellent negotiation, influence, mediation conflict management skills Excellent business acumen and broad industry knowledge

EXPERIENCE Confidential

GENERAL MANAGER Confidential restores and repairs any year, make or model, foreign or domestic, sports cars, classic cars, antique, collector, vintage, street rod and muscle cars. Provided Complete Restoration and Repair Services including body, paint, interiors, upholstery, convertible tops all mechanical, rebuilds, fabrication and electrical. Confidential STRATEGIC ACCOUNT MANAGER Marketed and sold broadband video communications solutions to media, publishers and corporate clients. Clients include DirecTV, Wal-Mart, Hewlett Packard, Intel, Sun, General Motors, The Pentagon, Met Life, NewYorkTimes.com, USA Today, and BusinessWeek. Conducted market research, performed analysis, developed and implemented new and improved go-to-market and PR strategies, sales methodologies and communication materials which dramatically increased sales.

Confidential SECURITY- IDENTITY MANAGEMENT BUSINESS DEVELOPMENT MANAGER NORTHEAST TERRITORY Marketed and sold pure consulting, analysis and managed services, IT integration services, training, enterprise security software Solutions included Identity Management, Access Management, Smartcards, Biometrics, Directory Integration, Provisioning, Single-Sign-On, Physical Access Control, Telecommunications/Voice Integration Led sales teams of 80 sales executives Led virtual teams encompassing Account Executives, Systems Engineers, Consultants and IT Architects Created seminars for customers, employees and business partners and was a key presenter Managed relationships and educated/motivated key resellers Conducted market research, performed analysis, developed and implemented new and improved go-to-market strategies, sales methodologies and communication materials which dramatically increased pipeline of new and more profitable sales opportunities Developed sales Win and Action Plans for sales opportunities, led, organized and motivated sales and technical teams Confidential Human Capital Management Professional Services Firm BUSINESS DEVELOPMENT MANAGER Sold and marketed a comprehensive mix of organizational effectiveness solutions enabling clients to realize optimal management, integration, and utilization of workforce, processes, and tools. Solutions included Organizational Assessments, Leadership/Team Development, Information Technology and Softskills Training, Strategic Staffing, Reskilling and Consulting Services - Process, Project, Tools, Change and Knowledge Management Conducted extensive market research, analysis, developed and implemented new and improved go-to-market strategy, sales methodology and communication materials which has dramatically increased pipeline of new and more profitable sales opportunities. Customers served: Abbott Labs, Anheuser-Busch Companies, Inc., Astra Zeneca, Bank One, Bayer Corporation, Campbell Soup, Caterpillar Inc., Cisco Systems, Inc., Dunn Bradstreet, Dupont, Eastman Kodak, Eli Lilly and Company, Exxon Mobil Corporation, Federal Express Corporation, Ford Motor Company, General Motors Corporation, GlaxoSmithKline, Johnson Johnson, McDonald's Corporation, Novartis, Penn Mutual Life Insurance Co., QVC, Schering-Plough, Sony, State Farm Insurance Companies, The Allstate, The Home Depot, Inc., The Proctor and Gamble Company, United Technologies Corporation, Wachovia, Wal-Mart, WorldCom, Inc., Wyeth Confidential Products represented: Access Manager, Identity Manager, Intrusion Manager, Risk Manager and Privacy Manager, IBM Directory Integrator Professional services: Consulting, analysis, design, IT integration services Customers served: Altria/Philip Morris/Kraft Foods/Nabisco, Johnson Johnson, Bristol Myers Squibb, Astra Zeneca, Pfizer, Panasonic, Sony, The New York Times, Unilever, Colgate Palmolive, BASF, Philips Electronics, Reuters, Bloomberg Financial, Viacom and others Confidential Expertise: Business Process Analysis, Monitoring and Workflow Management, Data and Application Integration, Document Management, Customer Relationship Management CRM , Enterprise Resource Planning ERP , Supply Chain Management SCM and Web Services Products represented: CrossWorlds, MQ Series, MQe, MQI, MQSeries Workflow, Holosofx Professional services: Consulting, analysis, design, IT integration services Customers served: Bear Stearns, Goldman Sachs, JPMorgan Chase, Citibank, Merrill Lynch, Morgan Stanley Dean Witter, Pain Webber, Prudential, AETNA, AIG, General Electric, AT T, Verizon, UPS and others ACCOMPLISHMENTS AT IBM Helped customers assess their e-Business, integration and security needs, protect data and assets, detect threats and intrusions, and recover from incidents Sold consulting services to manage customers information technology needs end-to-end Top sales performer: Exceeded 21 million annual quota during 2000 by 126 and by 137 in 2002 and consistently maintained highest ranking in customer satisfaction survey results Led a virtual team encompassing technical specialists, consultants and architects to win complex opportunities that resulted in large deals over 1 million dollars. One opportunity for an insurance company required a one-year sales effort with a series of challenging RFI's, meetings, demonstrations, proofs of concepts and involved intensive coordination of executives, consulting services and lab development teams to assure successful execution of the deal Created industry and solution specific sales collateral used by IBM Account Executives, Software Account Managers and Architects to help them identify opportunities within their assigned accounts and communicate value propositions in a way that would match customer's requirements increasing opportunity pipeline and help differentiate offerings from the competition Spearheaded and conducted advanced seminars for customers and internal IBM employees on Business Process Management for e-business that resulted in transactions netting more then 3 million dollars Successfully resolved a customers critical production situations quickly and served as an advocate to identify and retain appropriate resources Developed sales Win and Action Plans for all forecasted opportunities to help extended sales and technical team stay focused, organized, coordinated, beat the competition and close deals more quickly Confidential Independent Consultant Designed, produced and managed Internet and Intranet websites including: Corp. and Executive Comm., Public, Government and Media Relations, Philanthropy, Employee Communications and Policy Wrote competitive analysis reports and conducted usability and benchmarking studies Initiated, designed and implemented an innovative interactive Digital Media Kit website video streaming, animations, documents, artwork and photos etc. , which served as a valuable resource to Journalist worldwide 24x7 that resulted in significant media coverage. Key benefit of the website was the capability to monitor and report Journalist usage statistics Confidential Services performed: Sold Website advertising space totaling over 800,000 during 1996, Developed and implemented marketing plans, consulted on product development, designed sales/marketing collateral, wrote competitive analysis reports, conducted usability and benchmarking studies, designed, produced and maintained websites. Implemented successful marketing and promotion strategy that significantly increased Website traffic and dramatically increased advertising revenue Confidential PUBLISHER OF ONLINE SERVICES ADVERTISING/SPONSORSHIP SALES EXECUTIVE Generated 4 million by selling print ad space, banners space, outdoor ad space and show sponsorships Initiated and created ShowNet , Blenheim's Internet trade show information service Responsible for website design production and maintenance Designed marketing collateral and spearheaded direct mail campaigns SUPPLY MANAGEMENT PARTNERS, INC. New Brunswick, NJ 1989 1994 SALES EXECUTIVE Successfully sold and managed accounts in Pharmaceuticals, Consumer Packaged Goods, Chemicals, Aerospace, Defense, Automotive and Healthcare industries Started-up two new divisions one targeting hotels/restaurants nationwide and the other targeting U.S.A. Defense. Both new startups were extremely successful and generated 2 million dollars of revenue within a 2-year period Created and spearheaded a direct mail/telemarketing department managing up to 17 sales professionals PROFESSIONAL DEVELOPMENT Successfully completed extensive IBM training: Solution Sales, Signature Selling Method, Financial Selling, Negotiation, In-depth Industry Focus, Technical Integration and Security Product Certifications, e-Business Architecture, Time Management

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