| Objective | To secure a position in which my extensive background in design, digital marketing, email marketing and analytical skills will contribute to the success of company using teamwork, project skills, and my education in design and marketing. | | Skills/Expertise | HTML, XHTML, JavaScript, and CSS Adobe CC primarily Photoshop, Dreamweaver, Flash, Ilustrator Web and interface strategy recommendations Conceptual to visual design layouts wireframes, screen mocks, responsive Microsoft Office Direct to Consumer inventory management, creative design, reports Email Marketing Strategy ExactTarget and Lyris Content Management System Project Management Google Analytics and Detailed Reporting Strong organizational and decision making skills | | Work experience | Confidential Sr. Digital Marketing Analyst - Implement and manage client web marketing initiatives and strategy.
- Manage ExactTarget target relationship and email for clients
- Target and strategize client's email marketing goals and layout proposed plans
- Coordinate and setup Google Analytics, Tag Manager and Retargeting for client websites
- Create/design landing page s and digital assets to support campaigns for clients
- Work with internal and external resources to ensure assigned projects are completed accurately, on-time and within budget.
- Update and maintain websites using DNN CMS
Confidential Digital Marketing E-Commerce Designer - Responsible for all websites brand creative graphics, UI, and web content updates
- Design Facebook and Twitter creative graphics
- Based on digital recommendations for projects, provide wireframes
- Ability to take visual design layouts to present to our customers
- Manage relationship with the ESP and handle all creative development for brand transactional emails includes testing, segmenting the lists and deploying the emails
- Manage Direct to Consumer online relationship online orders, order flow, customer experience, DTC emails
- Create landing pages and new pages within the CMS to coordinate with sales and promotions
- Manage relationship and projects with third party vendors directly dealing with brand websites recent projects - behavioral targeting, shopping cart abandonment, and new website checkout flow
- Work with Digital Marketing team on budgets and ROI for projects
- Participate in our strategic Digital Marketing team meetings to help coordinate initiatives to improve our processes
- Manage promotional website campaigns and strategic enhancements
- Troubleshoot website issues and provide support for our online customer orders
- Work with the company's internal system application for inventory and web orders
- Provide weekly, monthly, and quarterly detailed web traffic and DTC sales reporting
Confidential Interactive Web Designer - Designed creative banners, posted promotional sales materials and information
- Handled the CSS/ HTML structural layout updates
- Coordinated with departments for job requests and managed projects based on timelines
- Proofed and reviewed work requests for accuracy before being posted to the live site
Confidential Web Coordinator - Updated and maintained day to day tasks for the company websites
- Developed new and innovative concepts for how we market online
- Re-designed 6 websites for each magazine publication in the first 6 months
- Designed and created banners and print promotional advertisements
- Designed and sent out Email Campaigns
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