Copywriter and Content Writer resume usa - Hire IT People

PROFESSIONAL OVERVIEW:

Senior Integrated/ Interactive Copywriter and Content Strategist with experience ranging from direct mail through emerging technology platforms, including Search Engine Opti mization and Social Media; currently ranking third for “Chicago Copywriter” in Google search results. Experienced in content strategy, planning and creation. Proven ability to elevate brands of leading agencies, as well as fortune 500 companies throughout Chicago.

EXPERIENCE:
Copywriter | Content Strategist | Digital Writer Confidential, 2002- Present

Conceptualize and write creative, strategic copy including taglines, marketing collateral, web content, SEO, packaging and scripts.
Pitch campaign concepts directly to clients and marketing teams.
Compose, audit and edit brand and content style guides.
Construct content matrices for 100+ page websites.
Initiate and conduct Search Engine Optimization and Social Media training and strategy development.

Copywriter and Content Writer, 2010
Confidential,

Lead strategic concept development and copy creation for all agency clients.
Conducted client presentations and campaign pitches.
Generated interactive and video scripts, as well as, directed voice-over talent.
Researched and developed target audience personas.
Conceptualized and developed all conference materials including display, collateral, online, giveaway and follow up communications.
Participated in product and service naming.

Copywriter | SEO Copywriter, 2009- 2010
Confidential,.

Created Search Engine Optimized copy for the National, multi-brand website, as well as, for all collateral utilized online.
Research and utilize SEO techniques for corporate site.
Indentified opportunities and initiated optimization plan for 987,000 online products.

Pay-Per-Click (PPC) Marketing Analyst Product Lead, 2006- 2007
Confidential,

Conducted industry and keyword research.
Created, managed and analyzed quality paid search campaigns for over 200 clients.
Oversaw monthly campaign budgets ranging from $20 to $30,000.

PROFESSIONAL AND VOLUNTEER AFFILIATIONS:
Taproot Foundation
American Marketing Association (AMA)
DePaul Alumni Association

AWARDS AND HONORS:
2010 W³ Gold

EDUCATION:
Bachelor of Science in Marketing B.S.C. Advertising Concentration
Confidential,University, Chicago, IL

BRANDS:
Chase
Fifth Third Bank
Acura
Navteq
Honda
American Marketing Association
Discover
GEICO
Grainger
Motorola
Society of Women Engineers
Zebra Technologies
National Safety Council
Air Optix Aqua
Navman Wireless
Lemonheads
Tsingtao
Corn Products
DAILIES Contact Lenses
Walgreens
Society of Biomolecular Sciences

AGENCY:
EuroRSCG
Jacobs & Clevenger
New Control
Movéo Integrated Branding
David James Group
Norton
Taproot Foundation
Killian Advertising
Merkle
LocalLaunch!
HBG, Inc
The Ritchey Group
Digital Bridge Solutions
Renaissance Creative

IN-HOUSE:
Discover Financial
W.W. Grainger
Walgreen Co.
OfficeMax
National Safety Council
Concept Laboratories
Infinity Resources
Total Health Aid Center
AID Group, Inc.
Vogue Furniture
WEA, Inc.
Vi | Classic Residences

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