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Marketing Analyst Resume

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Detroit, MI

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Qualification Summary

A knowledgeable MBA marketing professional who has the skills, ability, and knowledge to successfully perform the duties of the Marketing Analyst

Experience Highlight

Marketing

  • Provided support to events hosted by the American Marketing Association
  • Assist with the branding strategy for aspiring models, as well as create and manage their social media image (Twitter & Facebook)
  • Created the spring campaign for a local clothing designer and played the role of the Creative Director for implementation and for the development of her website, and continuously make update to her website
  • Responsible for the advertisement and public relations of the products and services at MGM Grand on a function level
  • Updated, maintained, ccollected, and analyzed relevant market research information from the MGM Grand Casino data-base system to develop an effective strategy to persuade guests to participate in promotions, tournaments, and events that served as a tool to increase revenue for MGM Grand Detroit Casino
  • Collected and analyzed relevant market research used to develop an efficient procurement, shipping, and productivity plan

Sales

  • Analyzed and assessed high end guests needs to persuasively issue promotional tickets to meet the mission needs of the organization
  • Retained Hilton property guests by enrolling them into the Hilton Awards Plus Program, which allowed the company to customize promotional offers
  • Facilitated and developed a process for soliciting new credit card accounts in compliance with the applicable laws, regulations, policies and procedures
  • Exceeded daily sales objectives at American Eagle Outfitters
  • Negotiated with sponsors to obtain funding to finance projects

Management

  • Assisted with the development of the budget for the American Marketing Association, ASU Chapter
  • Served as the Project Manager to implement various initiative to increase membership
  • Managed a team of six and delegated assignments to achieve project goals
  • Applied planning, organizing, implementing, controlling, and leadership skills to execute various promotional strategies, to increase revenue and value for the organization
  • Informed, advised, and educated new employees regarding Hampton Inn policies and procedures, guests relations, and audit procedures
  • Informed, advised, and educated other Sales Associates regarding mall policies and procedures as well as American Eagle Outfitters policies and procedures as it relates to securing dressing rooms, opening credit cards, handling the stock room, proper audit procedures, and assisting guest

Customer Service/Communication

  • Executed effective communication skills to interact with team members, low end and high end guests, management, and top executives
  • Served as the primary contact for guests concerns at MGM Grand Casino
  • Increased customer loyalty by providing guest with speedy and accurate reservations, personalized check-ins, and swift and friendly check-outs
  • Effectively understood customers purchasing desires to provide a one of a kind American Eagle Outfitters experience
  • Handled money and maintained confidentially regarding guests information

Support

  • Managed the customer data-base at MGM Grand Casino by cleaning the system, checking promotional codes, and updating & verifying emails
  • Followed prescribed recordkeeping procedures, using computer terminal, and writing instruments
  • Analyzed gathered data in order to make comparisons and draw conclusion
  • Performed administrative and clerical support to the Production, Warehouse, & Inventory Supervisors at a large packaging plant
  • Maintained Excel spreadsheets that contained important productivity information.
  • Provided telephone and filing support, also worked in other offices with other supervisors to provide an extra helping hand.

Employment History

Creative Consultant, Confidential
MLife Marketing Representative, Confidential
Production Clerk,Confidential
Guest Experience RepresentativeConfidential
Sales Associate, Confidential
Vice President of Membership,Confidential
Academic Advisor Assistant, Confidential

Education

Master of Business Administration (MBA) - Marketing
Bachelor of Business Administration (BS) - Marketing

Skills

Bachelor's Degree in Marketing
2+ years of experience
Strong computer skills (MS Office)
Strong communication skills

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