PROFESSIONAL EXPERIENCE:

eCommerce Manager January 2011 Present
Confidential, Chicago, Illinois

• Developed and executed the complete ecommerce marketing strategy for GoPicnic products throughvarious online outlets with a focus on website design and development, product optimization, affiliate
  marketing, search engine marketing, email marketing, and social media marketing.
• Modified the usability and effectiveness of GoPicnic.com by incorporating a new navigation structure,revising product information, creating new page templates, enhancing social media integration, and
  implementing onsite search, live chat software, a store locator, and a subscription program.
• Expanded and maintained a detailed Amazon marketing and management strategy involving seasonalpaid placements, Amazon Fresh, Amazon Vine, Vendor Powered Coupons, and drop shipping
  program via Amazon Seller Central.
• Established and maintained product sales and company relations through third party sites, such asCostco.com, Drugstore.com, Sears.com, and AbesMarket.com.
• Planned and executed the complete search engine optimization strategy, consisting of conductingdetailed keyword research and selection, meta tag, image, and copy optimization, creating technical
  requirements, and developing an extensive link acquisition strategy.
• Researched, launched, and managed an affiliate marketing program through ShareASale, includingselecting and communicating program terms, acquiring new publishers, building and maintaining
  publisher relationships, creating promotional text links and banner ads, and creating and distributing bimonthly
  text email newsletters.
• Created weekly promotions and distributed an HTML email campaigns within Constant Contact to aconsumer base of over 10,000, as well as designed and distributed email marketing campaigns for the
  sales team as needed.
• Developed an extensive social media campaign incorporating Facebook, Twitter, and LinkedIn, toincrease brand awareness, enhance brand reputation, and to communicate promotions and
  information directly with customers.
• Designed and developed two additional company websites to assist with B2B business relations.
• Directed and managed the Customer Service Department in best practices, planning, and execution ofresolving customer issues.
• Managed relationships with outside vendors to complete the eCommerce marketing strategy, whichinclude copywriters, photographers, software and application designers, and a public relations
  specialist.

eCommerce Marketing Manager November 2009 January 2011
Confidential,Cleveland, Ohio

• Created and executed the complete marketing strategy for a retail website, OrangeOnions.com, and awholesale website, ByCases.com, including management in the following areas: product optimization,
  website design and development, affiliate marketing, comparison shopping marketing, search engine
  marketing, email marketing, and social media marketing.
• Revised the design aesthetics and usability of both websites by incorporating a new navigationstructure, revising product information and categorizing over 4,000 SKUs, creating new page layouts,
  implementing a gift finder, enhancing social media integration, designing onsite promotional banners,
  boosting the effectiveness of the onsite search, and creating cross selling potential with incorporating
  related items on each product page.
• Created and launched numerous seasonal and promotional campaigns to increase revenue, brandawareness, email subscribers, social media followers, and a positive brand reputation.
• Developed and executed the complete search engine marketing strategy.
• Developed, executed, and managed the affiliate marketing program through Commission Junction,consisting of over 6,000 publishers.
• Created and managed a search engine marketing campaign within Google AdWords on selectproducts and categories based on seasonality and performance.
• Managed marketing campaigns on a variety of syndicated and comparison shopping networks, such asAmazon, eBay, Google, Bing, BizRate, Shopping.com, NexTag, and Become.com consisting of
  enabling product feeds, designing store appearance, maintaining accurate company and product
  information, creating promotions, managing CPC and CPM bids, and analyzing market and
  performance data to optimize each campaigns.
• Designed and distributed a bi-monthly HTML email newsletter within ExactTarget.
• Expended and increased engagement within current social media campaign incorporating Facebook,Twitter, Linked In, YouTube, and a company blog.

Manager, Search & Media January 2009 November 2009
Confidential,Beachwood, Ohio

• Managed the day-to-day operations and client correspondence for approximately 95 eCommercemarketing and web design projects, including online display advertising campaigns, search engine
  marketing campaigns, website development, and website maintenance initiatives.
• Created proposals and contracts for eCommerce marketing and web design initiatives and managed
• Managed team member hours, tasks and responsibilities for approximately 15 individuals in the areasof search engine optimization, search engine marketing, online display advertising, analytics, website
  design, web development, and web site hosting.
• Recorded and analyzed project financials, including managing invoices, tracking revenue data andcalculating margin percentages.
• Formally counseled two Rosetta team members in achieving professional success in their career, aswell as informally mentored two other individuals.
• Created and refined strategic search engine marketing processes and initiatives for all currenthospitality clients and managed resources to implement the modification.
• Repeatedly managed a team of over 150 individuals in a semi-annual company-wide social event.

Consultant, Search Engine Optimization October 2006 December 2008
Confidential, Beachwood, Ohio

• Executed and delivered search engine optimization campaign strategies, both paid and non-paid, for aportfolio of over 40 search engine optimization clients with a focus on the hospitality industry.
• Built strong professional relationships and established credibility as the main point of contact for highprofileclients.
• Created numerous business leads by promoting additional service offerings to existing clients.
• Developed reusable solutions and templates to streamline the optimization process for all hospitalityclients.
• Assimilated new team members in standard search engine optimization practices and processes.
• Mentored an intern, who eventually was hired at the completion of the internship.
• Coordinated internal social and networking events, as well as organized continual industry education sessions.

eMarketing Strategist February 2006 October 2006
Confidential,Beachwood, Ohio

• Determined overall search engine optimization campaign strategy and created deliverables, whichincluded conducting detailed keyword research, meta tag, image, and copy optimization, creating
  technical requirements, developing an extensive link acquisition strategy, and online press release
  syndication.
• Created and analyzed visibility and financial reports.
• Developed and managed search engine marketing (pay-per-click) campaigns in Google AdWords,including keyword research, ad copy writing, bid management, tracking code implementation, and
  reporting and analysis.

SKILLS & STRENTHS:

• Extensive working knowledge of Microsoft applications, including Outlook, Excel, Word, Power Point,Access, Project, and Visio.
• Google Adwords certified to manage search engine marketing campaigns.
• Notable Photoshop knowledge, as well as other photo editing software.
• Advanced knowledge of developing HTML code for web pages and email marketing.
• Very proficient in web analytics tools with an advanced knowledge of Google Analytics.
• Extensive management skills with the ability to successfully training others.
• Excellent time management and multi-tasking capabilities.
• Strong written and verbal communication skills.
• Self motivated to succeed.

EDUCATION:

Bachelor of Science, Marketing
Confidential,University