Marketing Manager Resume
Richmond, VA
Marketing Manager
Strategic Sales Planning | Relationship Management | Market Expansion
Dynamic, results-driven sales strategists with a record of achievement and demonstrated success driving multi-million dollar revenue growth while providing visionary sales leadership in highly competitive markets. Solid track record securing key clients and increasing market share. Tenacious in building new business, securing client loyalty, and forging strong relationships with external business partners. Dedicated, creative, and talented professional with the ability to multitask numerous projects while adhering to strict deadlines. Able to prioritize and work well under pressure, with minimal or no supervision, while taking a creative approach to solving problems. Outstanding communication skills both in written and verbal form, high attention to detail, and the ability to learn quickly and hit the ground running. Accomplished in Adobe Creative Suite, and Microsoft Office Suite.
Key Strengths and Competences
- High-impact presentations
- Budget Administration
- Territory Growth Management
- Detailed/Efficiency Oriented
- Set, Meet Deadline/Goals
- CRM Administration
- Problem Solving & Decision Making
- Excellent Communication Skills
EXPERIENCE
Confidential - Marketing Manager - Class 5-8 Truck Dealership
Sep. '07 to Jan. '10
Created and managed a marketing program that consisted of rebranding the dealership, increasing the presence of the company, lead development, market research, and advertising in multiple forms. Oversaw all marketing, advertising and promotional staff and activities. Established marketing strategies to meet organizational objectives. Evaluated customer research, market conditions, competitor data and implement marketing plan changes as needed. Generated business opportunities by promoting awareness of the company. Developed sales materials, presentations, sales literature, media kits, and trade show materials. Design, implement, and facilitate annual marketing plan. Plan and administer the company's Marketing Operations budget; supported development of regional marketing budgets. Develop and administer marketing database, which includes client and prospect information and mailing list applications. Designed and administered e-mail marketing plan. Worked with sales dept. to develop marketing strategies, made the decisions for trade show attendance & advertising opportunities. Developed cross-platform marketing initiatives for branding /corp. identity, & internal campaigns to include creation and processing of all presentations for marketing and staff meetings. Wrote, proofed and edited press releases.
Confidential - Marketing Manager - Civil Engineering Firm
Sep. '05 to Sep. '07
With the ability to quickly understand the competitive situation and the companies needs from the marketing department, I defined and executed marketing strategies that increased growth and enhanced profitability. Responsible for crafting and revising proposal content; formatting and preparing graphic layout; and coordinating and executing production of proposals. Created, executed and oversaw strategic marketing efforts. Maintained photographic, proposal, and firm credential files. Responsible for project opportunity/lead tracking, advertising coordination in print, website, and e-mail, database maintenance, and other marketing and business development activities as required. Prepared status reports on project marketing efforts, keeping marketing principals apprised of actions, schedules, prospects, and related events. Completely responsible for all marketing duties including budgets, sales and marketing strategy execution, and development and design of the company\'s brochures and print ads. Designer and Editor of company newsletter. Responsible for coordination and organization of tradeshows and representing the company at industry career fairs.
Confidential - Senior Secretary - Multi-disciplined Engineering Firm
Jan '91 to Sep.\'99
Provided superior administrative support for seven Senior Engineers and their supporting engineering staff in the Entertainment Systems department. Managed administrative and temporary support for projects/ programs and departmental tasks. Coordinated and managed departmental proposal efforts. Responsible for creation of slide presentations for bids, brochures for marketing, and capabilities statements. Established and maintained permanent job files. Established and maintained files for OSHA. Gathered financial data and projections as needed from managers for monthly forecast. Assisted Human Resources in interviewing vendors and contract workers, and in training support staff in software packages. Facility management responsibilities included space planning, interior design, and interfacing in maintenance contracts. Prepared and set up meetings, luncheons, and training classes onsite and offsite. Responsible for direct supervision of 2-3 administrative support personnel.
PROFESSIONAL ASSOCIATIONS MEMBERSHIPS
American Marketing Association (AMA) | Association for Consumer Research (ACR) | Business Marketing Association (BMA) | Direct Marketing Association (DMA) | National Association of Photoshop Professionals (NAPP)
PERSONAL VOLUNTEER ORGANIZATIONS
Bon Secours Richmond Community Volunteer Program | Richmond SPCA | Comfort Zone Camp - Summer Bereavement Camp for Children | Organized multi-dealership team to do the 3-day walk for breast cancer last year
