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E-commerce Analyst Resume

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Hudson, Oh

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SUMMARY:

  • Internet Marketing professional looking to apply my diverse skill set which includes experience in Ecommerce website operations, website development, content management, SEO, e - newsletters, Google Analytics, project management, and various social networking tools.

TECHNICAL SKILLS:

Operating Systems: Windows and Macintosh

Software / Applications: WordPress, BigCommerce, iWeb, Joomla, Adobe Photoshop, HTML,FTP, PHP, Constant Contact, Firefox, Salesforce, Smartsheet Project Management Software, Peachtree, Google Analytics, Google Adwords, SearchSpring, FileMaker Pro, DocuSign, Excel, Word, PowerPoint, HotGloo, Microsoft Office XP, Microsoft 2008 for Mac, Outlook, Internet Explorer 9, CMS, CRM, MS FrontPage, Safari, Chrome, Hootsuite, Twitter, Facebook, LinkedIn

PROFESSIONAL HIGHLIGHTS:

Confidential, Hudson, OH                                   

E-Commerce Analyst

Responsibilities:
  • Manage website content, including prices, images, copy, navigation and categories
  • Assign keywords for SEO
  • Create landing pages for emails
  • Update home page according to current promotions
  • Choose products for upsell
  • Analyze site traffic in SearchSpring and Google Analytics and update site based on results

Technologies utilized: PHP, FTP and Excel

Confidential, South Euclid, Ohio        

Marketing Manager

Responsibilities:
  • Designed, developed and maintained company websites in iWeb and V12
  • Composed and designed email campaigns in Constant Contact and ads in Pages
  • Created and maintained facebook and twitter social media accounts
  • Updated customer database in FileMaker Pro and email lists in Constant Contact

Technologies utilized: iWeb, iPhoto, Pages, FileMaker Pro, V12 Software, Word, Constant Contact

Confidential, Beachwood, Ohio                                   

Marketing Communications Manager  

Responsibilities:
  • Developed and edited website, landing pages and blog using Wordpress and HTML
  • Edited and cropped images for websites, ads and emails using Photoshop
  • Organized and uploaded content to websites using proprietary CMS and HTML
  • Designed, edited and scheduled e-newsletters and emails in Constant Contact
  • Tracked results of email campaigns and provided reports
  • Created reports on website traffic in Google Analytics
  • Performed SEO audits and keyword analysis using Google Adwords Keyword Tool
  • Achieved page 1 Google rankings for several keywords
  • Managed Google Adwords account
  • Aided in Salesforce administration, including creating fields and custom reports
  • Facilitated contract execution using Docu-Sign
  • Developed and tested wireframes in HotGloo
  • Posted on social media sites - Twitter, Facebook, and LinkedIn

Technologies utilized: Wordpress, Photoshop, HTML, Constant Contact, proprietary CMS, Word, Excel, Salesforce, Docu-Sign, Google Analytics

Confidential, Narberth, Pennsylvania

Internet Marketing Representative  

Responsibilities:
  • Researched potential clients to establish internet marketing strategy
  • Called and emailed prospective clients to discuss internet marketing proposal
  • Met with clients to review, propose enhancements to and renew internet marketing programs
  • Maintained database of all interactions

Technologies utilized: Salesforce, proprietary database

Confidential, Broomall, Pennsylvania

Marketing Manager      

Responsibilities:
  • Developed and maintained e-commerce website, editing and uploading images using Photoshop and monitoring inventory
  • Created marketing strategy and plan to drive brand and product awareness, grow revenue and identify new opportunities
  • Supervised and trained staff
  • Prepared artwork for product production
  • Created and executed marketing campaigns to meet business objectives, online and offline
  • Decreased Marketing expenditure by 28%
  • Established and maintained relationships with clients and vendors
  • Presented at sales conferences with top clients
  • Established keywords and managed SEM campaign
  • Managed customer mailing lists
  • Planned for and exhibited at trade shows
  • Prepared and analyzed sales reports
  • Supervised production of 40-page catalog, determining layout, writing copy and product descriptions
  • Monitored and maintained inventory

Technologies utilized: Photoshop, Miva Merchant, Peachtree, Word

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