Pay-Per-Click Specialist Resume

SUMMARY:

Digital Marketing Specialist responsible for an organization's online marketing strategy.
Would work either for a single organization or for an agency with multiple clients.
Multi - national experience. Skills include creating marketing campaigns, engaging company's audiences on social networks, enhancing user experience, preparing marketing copy, generating qualified leads and monitoring analytics.
Excellent communication abilities, marketing expertise, writing skills, time management and creativity.
Recently relocated from Czech Republic to Minnesota. Fluent in English.
I m already legally authorized to work in the U.S.

TECHNICAL SKILLS

PROFESSIONAL EXPERIENCE

Pay-Per-Click Specialist

Confidential

Responsibilities:

Devised Google AdWords campaign strategies focusing on education of adults, campaign for retraining of handicapped people
Completed keywords analysis with keyword planner and keywordtool.io
Increased telephone sales conversion15 percent and Click-Through-Rate (CTR) 22 percent

Pay-Per-Click Specialist

Confidential

Responsibilities:

Devised Google AdWords , Bing Ads campaign strategies in four multinational cross-cultural marketing environments
Increased conversions for seven AdWords accounts by 50% at a 50% cost savings
Used advanced skills in Google AdWords Editor , Bing Ads Editor to efficiently bulk-edit content changes over multiple campaigns and accounts
Implemented advanced optimization filtering in ad campaigns to capture key metrics (click-through-rate, cost per conversion, impression share, average ad position)
Applied captured data to control against ad campaign strategic criteria and ROI targets
Enhanced cost controls through data-based ad position bidding on multiple accounts
Optimized Google Search and DNS look-up campaigns to decrease total costs 45% while mapping opportunities for new ad groups. Employed keyword mapping to develop new downstream opportunities
Employed Google Analytics suite to results data and refined on-line marketing campaigns
Conducted live training for colleagues in effective on-line marketing processes
Streamlined Shopping campaigns with advanced filtering techniques

Web Content Editor

Confidential

Responsibilities:

At major direct marketing agency, edited large websites using Content Management System software
Responded to emerging business needs, focusing on search engine optimization for enhanced client results

Online Marketing Division Leader

Confidential

Responsibilities:

Led comprehensive online marketing effort for Internet data security firm retailing a leading cyber-security solution for home and business use
Executed search engine optimization to drive customers to storefront, developed new direct email marketing effort to likely purchase targets, fielded and optimized AdWords campaigns, and performed back-end keywords analysis
Conducted email throughput failure analysis that identified unacceptable 70% rate. Rectified by updating contact files and optimizing email segmentation strategy
Improved search engine optimization using keyword analysis and metadata. Drove page ranks from 100 to top 25