Enthusiastic creative director with a passion for words and extensive experience building brands and driving sales for the biggest names in the business. Dynamic leader with brilliant collaborative and interpersonal skills and exceptional written and communication abilities. Inspired writer with creative excellence driven by culture, insights, technology and business.
- brand merchandising
- conceptual and content development
- sales collateral
- integrated marketing communication
- strategic development
- cause marketing
- guerilla campaigns promotions
- cross channel marketing
- trade shows
- social media
- photo art direction
The Write Idea/Principal/Creative Director/May 1994-present Develop marketing and creative direction for advertising and promotion agencies and businesses. Manage freelance teams of copywriters/art directors and all project development from concept to completion. Develop and produce brochures, collateral, point of sale, outdoor, press kits, branding, direct mail campaigns, print, new business, retail catalogs, packaging, promotions and websites. Clients/brands: MGM Grand Hotel (Las Vegas), Minute Maid, and Pizza Hut, Puccini Liqueur, The Houston Rockets, Guaranty Federal Bank, JCPenney, CVS Pharmacy, Ultimate Electronics, Bryan Foods Pria Power bar, Physique, Prilosec OTC, USAA, Cricket Wireless, Crest, Johnson and Johnson, Galderma, Bank of America, 7-Eleven, Corona/Corona Light, Mrs. Smith's, Radio Disney, Capital One
Hawkeye/Creative Director/December 2010-June 2011 Developed and led compelling online, offline and experiential creative concepts that advanced the brand strategy for clients including Capital One, Gatorade and Western Union. Managed multiple projects, creative teams and vendors while partnering with strategy and account teams to deliver integrated solutions that exceeded client expectations. Responsible for creative direction, brand development, strategic positioning, new business, client presentations, agency integration and team management. Creative lead for new business team with wins including Gatorade, The Adolphus Hotel and Peterbilt Motors.
AdvoCare International/Creative Director/June 2009-January 2010 Led the creative services department for this health and wellness company - providing direction for all creative, publications, promotions, new product launches, public relations, branding, packaging, web and project budgets. Supervised outside print vendors and freelancers, implemented new creative processes and managed a team of ten including Production Manager, Communications Manager, Web Designers, Writers, Production Artists/ Designers. Supervised more than 15 projects at a time including all aspects relating to the company's 65-page bi-yearly magazine with a circulation of 75,000. Partnered with the V.P. of Marketing to direct the company's first sponsorship of The Independence Bowl and all related sports marketing and advertising - including new ads featuring endorser Drew Brees.
The Marketing Arm/Associate Creative Director/May 2008-April 2009 Led the strategic and creative direction for several brands in the Frito Lay portfolio. Created concepts, communication and brand activation across multiple channels including in-store and online promotions, POS, experiential and cause marketing. Partnered with Account service teams and managed team of writers, art directors and freelancers. Launched the Women's Portfolio in partnership with agency teams in New York and Toronto combining creative efforts in media, public relations, web, digital, cause marketing and social media. clients/brands: Sun Chips, Baked Lays, Flat Earth, Doritos, 100-Calorie, Smart Food, True North Stacy's Pita Chips, Sabre Hummus
TPN/Omnicom/Sr. Copywriter/October 2005-February 2008 Implemented creative and strategic development of integrated advertising/marketing campaigns for an impressive list of blue chip clients. Led all creative communication for Bank of America's worldwide integration of retail POS, associate and consumer communication. Creative lead for in-store communication for 7-Eleven stores including new product launches, naming, promotions, website, print production and POS. Managed freelance writers/art directors for various projects. Instrumental in new business development and creative communication accoutrements, including big wins for the agency of Ravenswood wine and Samsung. Clients/brands: Bank of America, 7-Eleven, Hershey's, Orbitz, AT&T, Quaker, Philip Morris, Dom Perignon, Boboli, George Weston Bakeries, Tropicana, Samsung, Wal-Mart, Campbell's, Thule, Princess Cruises
The Promotion Network/Sr. Copywriter/May 1998-January 2002 Charged with creating promotional concepts as one of two writers within a department of fifteen art directors, four creative directors and account teams in Dallas, Chicago and New York. Successfully managed and wrote creative for multiple accounts, and successfully launched several new brands including Tanqueray No. Ten. Clients/brands: Nabisco, United Distillers and Vintners, Quaker Foods, ESPN, Weblink Wireless, Phillip Morris, Major League Baseball, Chips Ahoy, Gatorade, Propel, Corona, Tanqueray No. Ten, Beaulieu Vineyard Wines, Pete's Wicked Ale, Ritz, Planters
- Bachelor of Science Advertising
- Double minor, Marketing and Communications