SKILLS SUMMARY:

Axure, Balsamiq, Sketch, Agile, HTML/5, CSS, Bootstrap, Foundation, jQuery, PHP, .Net, Adobe Creative Suite, Wordpress, NopCommerce, Umbraco CMS, TFS, Principle

WORK EXPERIENCE

San Bruno, CA

User Experience Designer 

Responsibilities:

• Designed new item page experience (UX and UI) for apparel and similar items
• Created prototypes for user testing sessions which covered the new item page layout (hero image and its variants, buying options table, add to cart experience, marketing modules)
• Proposed design for digital media ecommerce item page which integrated physical and digital purchases (VUDU Watch now)
• Defined user experience for Holiday messaging on item page
• Supported engineering doing visual QA for current sprints
• Participated in A/B testing sessions for desktop and mobile enhancements
• Provided user experience reviews for engineering work prior to technical testing
• Updated specs for documentation and engineering handoff

San Francisco, CA

Sr. User Experience Designer 

• Redefined the android shopping cart visual hierarchy and page flow, leveraging existing UX patterns and style guides
• Led usability refinements on website to improve tablet experience by providing benchmarks of latest designs and interaction trends.
• Designed branding of new Oracle® Retail XStore Point of Service (POS) and Mobile Point of Service (mPOS) user interfaces
• Performed competitor benchmarking and trend analysis for app design and onboarding process
• Created assets for usability testing using Sketch, Photoshop and Axure; observed user testing for redesigned layout of iOS homepage and rewards categories
• Strategized and created the Sephora Play Program Quiz user interface; defining interactions and user experience for the website, mobile website and iOS app.
• Enhanced user interface for the iOS Beauty Insider marketplace homepage and app loyalty program
• Collaborated with engineering, conducting visual QA during development
• Defined the User Experience (UX) and user interface (UI) for the iOS and mobile web customizable product sets.
• Created detailed prototypes for several in - store digital and app user testing

San Francisco, CA

UI / UX Web Designer 

• Performed competitor benchmarking and trend analysis using major Ecommerce sites (Confidential, Confidential, etc.)
• Defined page flows based on common and current shopping behavior trends
• Created low-fidelity wireframes for quick review and testing and converted them to high-fidelity wireframes for stakeholder reviews as well prototype testing
• Created new style guide for web, defining image assets, color, typography, branding and interactions
• Created live prototype for user testing using Axure and Invision
• Performed several design iterations based on user testing results
• Developed the interaction and front-end of the site on top of the .Net MVC ecommerce platform
• Mentored other designers and marketing personnel in managing, updating and troubleshooting the e-commerce site through the NopCommerce CMS
• Set up and managed Oracle Live Help On Demand proactive chat rules and configurations
• Created email marketing designs with matching website content updates for weekly and holiday online promotions

Palo Alto, CA

Creative Director 

• Met face-to-face with clients, discussing their views, goals and requirements and translating those into quick, rough sketches that clarify these requirements
• Managed a team of 14 developers, 5 web/visual designers and 3 UX designers
• Mentored designers in user experience principles, benchmarking and usability testing
• Held brainstorming meetings for each project - involving designers and developers to get everyone’s input on how to approach design and technical limitations (if they exist), current standards and best practices
• Created low-fidelity wireframes, defining page flows and interactions. Lo-fi wireframes handed off to designers for hi-fidelity wireframe designs
• Developed prototypes through different processes - HTML/CSS and Axure RP - for client review and user testing
• Reviewed and approved designs for development handoff
• Designed, developed, and/or directed over two hundred custom websites and web/desktop applications throughout tenure with the company, for small to medium businesses as well as large corporations and organizations such as Mitsubishi Heavy Industries of America, EVAPCO, and the Susan G. Komen for the Cure.
• Screened Hired and managed designers and developers
• Handled client relations between the offshore developers and local clients.

Senior Web Designer

• Designed and developed mini-sites for the internal product suites as well as custom websites for external clients.
• Collaborated with developers in front-end design and development as well as UI design for web and desktop applications.
• Contributed to brand development by creating marketing assets and producing corporate video presentations.

Gaithersburg, MD

UI / Web Designer

• Responsible for redesigning the ComBlock website, applying visual trends and stunning flash animations with the purpose of enhancing user experience.
• Created websites for different project concepts, which ranged from an online television service with multiple channels to UI design for new controllers.

Senior Web and Graphics Designer

• Custom-designed websites for hosting clients: front-end development as well as creating flash animations and graphics.
• Created marketing assets for web and print promotions.

Creative Director & Member of the Board 

• Established annual goals and objectives
• Develop strategic plans for community development and revenue increase
• Oversee the creative operations, developing the brand and creating design concepts for marketing and advertising