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Sales Manager Resume

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Liberty Twp, OH

PROFESSIONAL SUMMARY

Strong leader qualified by diverse experience in Relationship Building, Consultative Sales, Team Building and Brand Development. Key industries include Advertising and Multi Media, Consumer Products, Printing and New Home Construction. Formidable competitor with proven record of consistency meeting or exceeding sales and profit goals. Innovative manager with strong analytical skills. Specific areas of expertise include:

Core Competencies

Management Leadership

  • Strong Relationship Building Skills
  • New Business Development
  • Leadership and Team Building
  • Performance Management
  • Winning Negotiation Skills
  • Excellent Analytical Capabilities
  • Teams that Achieve Target Objectives
  • Forecasting and Budgeting

PROFESSIONAL EXPERIENCE:

Confidential, Cincinnati, OH 12/10-Present
Advertising Digital Sales Manager
The Bimah is Cincinnati\\\'s first daily, interactive social news website. Manage the sales and advertising, new business development, and promotions for internet sales including, Banner ads, Video, Search Engine Optimation, Search Engine Marketing- PPC and Social Media. Advertising clients and agencies included: Mindshare-New York, Biggs-Remke, Jungle Jim\\\'s International, Kroger, Jaguar, Land Rover, Star One, Elegant Fare, Comey, Jones The Florist.

Confidential, Cincinnati, OH 3/06 - 12/09
Multi Media Digital Sales-Major Accounts
Managed major and national accounts within the division that generated $6M in sales in Multi-Media: traditional and internet sales: targeted banner ads, SEO, SEM, video\\\'s, sponsorships, mobile and direct mail.

  • Major Accounts top producer in achieving overall new revenue from $3M to $6M annually.
  • Number one in annual contracts signed that achieved 100% increase in revenues and profits on new emerging products.
  • Successfully managed and improved the relationships for all industry associations plus the activities at trade shows. The improved relations contributed to plus sales in new digital options and sponsorships.
  • Achieved a 28% increase in new revenue through the sale of Display Advertising, Search Engine Marketing strategies such as SEO, SEM and Sponsorships.
  • Prepared and delivered professional sales presentations that achieved a 90% success rate in new product sales.

Confidential, Cincinnati, OH 10/04 - 3/06
Director of Sales and Marketing
Managed a sales group of 3-4 individuals that significantly improved our position within the industry and consistently kept us in the top 12 of all home builders within our market.

  • Increased sales 12.3% in a very competitive market by overcoming the market lead held by national brand competitors.
  • Played strategic role in developing a new series of homes to compete against nationals that increased profits 15% and they continue to market them today.
  • Formulated innovative quality sales strategies that resulted in a sales increase of 22% in a very depressed market.
  • Worked closely with the owner on land acquisitions and then developed products to meet consumer needs.

Confidential, Cincinnati, OH 9/02 - 12/03
Director of Sales & Marketing
Responsible for managing overall company sales of $45 million a year. Led team of 14 sales professionals to ensure consistent achievement of sales objectives.

  • Increased sales 9.8% in a depressed market with several large national and regional account opportunities such as Coke, Luxottica and Cincinnati Bell.
  • Improved the sales teams new account penetration plus the enhancement of existing contracts that resulted in 18% increased sales. Including Sara Lee, Procter and Gamble, Federated and Cinergy.
  • Gained management approval to develop sales and marketing presentation materials that created the differentiation to close the sale and increased profits.

Confidential, Cincinnati, OH 8/88 - 5/02
Director of Special Markets
Sales and Marketing Management responsibility for key divisions within the worldwide leader in consumer products in playing cards and games that delivered above target yearly revenue. Advanced through the ranks to increasingly responsible positions for the nation\\\'s largest manufacturer and distributor of playing cards and games.

Positions Held:

National Brand and Marketing Manager (1999-2002)
Director of Special Markets, Military, Casino, Custom and Licensing (1997-1999)
Manager of Special Markets, International, Casino, Government/Military and Custom (1988-1997)

  • Developed customer solutions based project opportunities for national channels, Mass, Grocery, Drug, Government/ Military that resulted in 10% to 20% increases in retail pricing.
  • Formulated and implemented successful strategic business plans for both the international and domestic markets. Provided market trends and analysis to create sales presentations.
  • Grew the division from number 4 to number one in 3 years working extensively with brokers, plus regional and national accounts such as Anheuser-Busch, Coca Cola, Wal-Mart, Kmart, Kroger, Walgreen, that produced contracts ranging from $25K to $32MM.
  • $250K annual reduction in manufacturing cost through the implementation of new packaging options for worldwide distribution.
  • Managed Worldwide Military and Government contracts including: Federal and State, GSA, Veterans, AAFES, Navy, Marines and Coast Guard that landed $8MM in contract sales. Maintained monthly contract negotiations and reporting at all headquarter locations. Sold consumer products and promotional items throughout the Military & Government distribution channels.

EDUCATION
Bachelor of Liberal Arts

PROFESSIONAL ASSOCIATIONS AND TRAINING:
Corporate Trainer: Professional Selling Skills
Licensing, Merchandising & Brand Management

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