PROFESSIONAL SUMMARY
Twenty years of professional experience that includes analytical and creative skills in marketing and sales analysis, business development, information system support, monitoring, reporting and maintaining liaisons with appropriate authority to determine future direction.

Key Skills

• Creative, Innovative & High Initiative | Responsible, Flexible & Hard working
• Analytical, Result Oriented and Well-Organized | Possess strong organizational skills

PROFESSIONAL EXPERIENCE

Business Development & Merchandising Manager July 2006 - June 2009
Confidential, Dhaka, Bangladesh
This is one of the 100% export oriented apparels manufacturing private company. They export readymade garments mainly to Europe, USA and Canada. More than 500 nos. of employees are working with this company.

Responsible to prepare overseas marketing plan, developed business relation with potential buyers to expand business, collected order, prepared production & shipment plan, followed up daily activities related to production and merchandising and assisted the Head of the Export and concerned authority in related matters.
Accomplishments:

• Added 8 new styles in the product line that ultimately increased total turnover.
• Introduced new idea to monitor and improve the daily activities of Production and Merchandising that ultimately increased the productivity.
• Resolved customers' satisfaction as and when required to maintain a good business relation with buyer for long time.

Confidential, Dhaka, Bangladesh October 1989 - June 2006

This is a cigarette manufacturing company. This is one of the sister concern of Alpha & Associates companies and it was the largest national cigarette manufacturing company in Bangladesh. The company had own Marketing Department and they used to sell goods in both domestic and foreign markets through distribution channel as well as direct selling program.

MIS Manager July 2002 - June 2006
Responsible for managing a team for development and execution of marketing & sales reports, provided analytical and research support, maintained inter departmental liaisons and worked like a bridge between concerned departments. Responsible for collecting, analyzing and reporting data with recommendations and proposals to determine future direction and worked with management in revising of strategies based on impact analyses and outcomes.

Accomplishments:

• Developed innovative and creative approaches to reporting and problem solving, created optimal solutions and facilitate timely decisions while anticipating broader impact of decisions. As a result, positive impact observed to reach targeted goals.
• Assisted Head of the Marketing to revise Marketing Management Policy Guide and ensured its implementation that helped to run the department smoothly to achieve ultimate objective.
• Arranged and participated in the weekly, monthly, quarterly and annual meeting to review the performance as per perimeter and monitored or analyzed the progress of the activities to proceed for next course of action.

Assistant MIS ManagerJuly 1997 - June 2002
Created and developed equipped MIS department, improved existing data collection, monitoring and reporting procedures to generate reports/presentations that provide actionable insights and identify growth opportunities. Supervised and controlled all activities of the department and acted as an In-Charge to complete day to day activities.

Accomplishments:

• Developed Inspection Team or Marketing Intelligence, planning and identifying the targeted area to send them to pay a surprise visit to collect required information from the market and observe the actual reaction/impact among the customers. As a result marketing personnel always kept alert themselves to perform duties that ultimately increased the effectiveness of marketing activities.
• Introduced new method of direct sales and coverage for remote and/or uncovered area taking into consideration the strength and weakness of own and competitors that ultimately increased the coverage area for further growth of sales.
• Assisted the senior managers to get various kind of integrated information to take concrete decision that optimized the maximization of profitability and customer loyalty.

MIS Officer- Management Grade IIIJuly 1994 - June 1997
MIS Officer- Management Grade IIJuly 1990 - June 1994
Introduced manual & computerized data collection procedures, developed computerized analyzing and reporting system of Marketing Department under the supervision of Marketing Manager

Accomplishments:

• Created, designed and developed uniformed daily/weekly/quarterly data collection procedures/formats, ensured data entry and introduced computerized data monitoring, analyzing and reporting system and submitted report to the appropriate authority to get clear picture on sales and marketing activities.
• Collected basic data of own and competitors from retail and/or route level sources for further improvement.
• Delivered required support to the Marketing personnel to proceed for next course of action that ultimately helped them to improve the market condition and achieved the targeted goals.

Management TraineeOctober 1989 - June1990 Worked in Central Marketing Office to gather knowledge on marketing and sales, in Administration Department to be familiar with different kinds of administrative works, in Accounts Department to know basic working procedures of accounts, in Production Department to observe the production process and in Procurement/Commercial Department to know purchase procedures and commercial matter

EDUCATION

Highest Degree (Master's in Marketing)
Next highest Degree (Bachelor of Commerce)

Professional Development/Affiliations

• Attended in short term courses on Marketing Research, Marketing Strategy and Planning, Office Executive, Departmental Enquiry and Women Entrepreneurship and obtained certificates

Additional Skills

• Computer kills: MS Office, BASIC Programming, Dbase III, LOTUS, Word Perfect, Super Calc, Loco Script and Sage Sterling
• Language Skills: English, Bengali and French (Moderate)