PROFESSIONAL EXPERIENCE:

Confidential, New York, NY

Vice President

Responsibilities:

• Create and implement marketing/business plan for all areas of business
• Achieved national distribution of the first 24/7 Asian American TV network; 10 million HH on basic digital tier through Confidential, Confidential, Confidential, Confidential, and Confidential
• Developed and constructed multiple interactive websites for the TV network, E - commerce, Radio (both terrestrial and online), Film promotion, Home Video distribution and promotion, and a virtual social community and monthly newsletter - iaLink
• Supervised 2 film theaters and associated websites and events
• Implemented integrated programs over all multimedia platforms for a unified message
• Managed on-air and off-air Creative services along with original series Production, Editing, Translation, and Subtitling services, Talent management, Event planning, and IT
• Generate strategic plans; maintain budgets for all activities; perform quantitative and qualitative research; develop metrics and present analysis; integrate efforts between sales and production
• Manage PR/PA campaigns; event planning; develop advertising support; and project management
• Liase with all departments to ensure smooth internal communication and uniform look and feel
• Identified, negotiated, and managed various strategic alliances, partnerships, and vendors
• Created database library of projects and multimedia assets and fostered goodwill amongst the Asian American communities through various grassroots social events

Confidential, Irvine, CA

Vice President

Responsibilities:

• Develop and implement an umbrella strategic marketing plan for the overall business - providing total application solutions for the transportation/logistics industry including tracking (AVL), GPS, and advanced telematics functions
• Create and implement PR/PA campaigns for new products and services
• Implement usable metrics for sales force and online; develop forecasting and ROI modeling
• Analyze / develop strategic partnerships to leverage synergies; Nextel, Verizon
• Hire and train a sales and marketing team, expanding to over 20 staff.
• Identified, developed, analyzed and negotiated new business opportunities and applications

Confidential, Long Beach, CA

Vice President

Responsibilities:

• Develop and implement a strategic marketing plan for the near, medium, and long term for this newly created B2B metahub e-commerce website
• Analyze and develop strategic partnerships while performing competitive intelligence analysis
• Identify, develop, and negotiate contracts for clients
• Hire and train a fully functioning marketing team from the ground floor
• Create programs to build awareness, trial, and membership of website
• Reporting duties to investors and other start-up related activities

Confidential

Managing Director

Responsibilities:

• Solely responsible for the P&L, generating over $100 MM in revenues per annum
• Oversaw a restructuring of the business resulting in a reversal of annual sales from decreasing 39% to increasing by more than 67% per annum, by executing innovative and integrated marketing and sales programs while revitalizing the entire product line; also streamlined logistics with new distribution
• Annual and multi-year strategic marketing and operating plans were developed, presented, and implemented within the framework of the region and local market
• A data warehousing system was created to store, track, and analyze information gathered through on-going and ad-hoc quantitative and qualitative research covering various segments of the market from consumer consumption characteristics to distribution channel effects
• Developed and presented new business opportunities (privatization of local monopoly, KTGC).
• Daily operation activities included assessing and segmenting the market through consumer behavior analysis to develop and implement effective marketing strategies

Confidential

Regional Marketing & Business Planning Director

Responsibilities:

• Managed the development and implementation of a US$120MM umbrella marketing campaign for the Asia Pacific region, realizing synergistic effects between markets
• Developed and implemented a cross-regional market segmentation matrix to identify strengths, weaknesses, opportunities, and threats of the brand portfolio
• Performed competitive research and analysis to maintain proper product positioning
• Identified and initiated new product development to enhance product portfolios
• Managed dedicated advertising and PR/PA agency staff to create and implement image oriented advertising campaigns throughout the region
• Led trademark diversification programs to be leveraged throughout the region (ie. Salem Open tennis series, Camel Trophy auto rally, Salem/Camel clothes line)
• Created and implemented a data warehousing system based on Excel and TM/1to enable region HQ to track and analyze both marketing and financial information provided by the markets. This led to a pilot intranet creating a vehicle to maintain proper brand identities and communication with the markets while liaising with world HQ
• Managed a cross functional team to develop and implement cost reduction programs
• Identified, developed, and analyzed new business opportunities within the region

Confidential, Winston-Salem, NC

Marketing Manager

Responsibilities:

• Managed a marketing budget of over US$20MM, with P&L responsibility for each brand
• Developed and implemented strategic and tactical programs which increased awareness, visibility, and trial of priority brands
• Worked with R&D and technical packaging and design to formulate new and innovative products
• Performed quantitative/qualitative research and analysis to identify key segments of the market
• Created and executed innovative integrated advertising, POS, merchandising, sampling campaigns, and special events to enhance image, awareness, and trial (ie. Salem Ski Camp campaign, Oreo/Ritz parties)
• Worked with third party suppliers, agencies, and other FMCG companies to achieve synergies by pooling resources and collectively communicating with consumers