Summary:

• 5 years of solid market research experience including both qualitative and quantitative methodologies:
• Moderated over 200 in-depth interviews with target audiences from a variety of industries.
• Designed discussion guides utilizing a wide variety of methodologies including projective techniques.
• Designed many quantitative studies about various subject matters including but not limited to brand management, communications, market landscape, new product development, customer satisfaction, and advertising effectiveness and facilitated a variety of methodologies.
• Very strong strategic thinking and case building abilities combined with strong writing skills.
• Exceptional project management skills; formed and tested by challenging market research environments.
• A very versatile background including working experience in a variety of industries.

Education:

MBA
BA

Industry Experience (starting from the strongest):

• Pharmaceutical / Healthcare, Automotive, IT - Telecom - Wireless Communications
• Finance
• Transportation
• Energy

Experience:

January 2009-October 2009,Confidential,Kansas City,
Market Research Analyst

The firm provides market research services in the United States and internationally. It offers services to address issues related to equity; techniques to build and evaluate advertising and marketing efforts; techniques to evaluate competitive position and identifying ways to improve position; and strategic and tactical solutions for strengthening customer relationships, as well as techniques for evaluating and monitoring loyalty. The company also provides tools to define market’s structure to navigate the landscape and guide the brand, and establish a mechanism for identifying and attracting targets; and virtual shopping solutions for consumers to navigate a store aisle, select, examine, and buy new or re-staged products, as well as package, product, pricing, and merchandising insights. In addition, it offers advance analytics and Internet panel for market research services.

• Coordinated all project related tasks with the operational teams (Survey Programming, Data Processing, Coding, etc).
• Monitored project status (in collaboration with sample) tracking incidence/length
• Provided regular updates with regard to study performance to the clients
• Drafted screeners and questionnaires
• Updated and tested questionnaires
• Managed and coordinated vendor relations
• Manage data collection and data processing
• Performed data analysis and verification
• Designed tab/banner plans, analysis outlines, and report shells
• Conducted many quality assurance checks regarding the programming (online survey proofing), code frames, tabulations, and soft-launches.
• Assisted in the crafting and delivery of the market research reports (in PowerPoint) to the clients.
• Acted as troubleshooter and problem solver throughout the life cycles of projects
• Ensured work is delivered with highest level of quality at all times
• Constantly followed up the news & developments in the focused industries and informed all necessary internal partners.
• Reason for leaving: Position was eliminated

2007 To 2008 ,Confidential,New Jersey
Research Manager (Qualitative & Quantitative)

With market research operations spanning over 80 countries, TNS boasts a powerful global network. In each country we combine the benefits of industry specialization & research expertise, to deliver powerful insights.

• Executed many pharmaceutical market research projects, some of which conducted simultaneously.
• Excelled in writing competitive proposals
• Provided all project work flow inputs, performed quality checks, and communicated project updates with the internal partners.
• Identified and helped implementing tools/standards/processes that will continually increase efficiency of project work.
• Monitored financial performance of projects, and took precautions if necessary.
• Designed screeners, questionnaires and discussion guides with a variety of methodologies.
• Wrote effective market research reports that encompassed creative, clear, and ready-to-act upon competitive intelligence and business recommendations for the clients’ marketing questions.
• Acted as the client contact for the day-to-day communication of the project work.
• Acquired a good command of rules regulating the pharmaceutical market.
• Reason for leaving: Restructuring

2006To 2007, Confidential,Istanbul, Turkey
Research Manager (Qualitative & Quantitative)

• Identified research objectives, developed research plans, and wrote competitive proposals aimed at answering the clients’ business questions by employing the best and the most appropriate qualitative and quantitative research methodologies.
• Designed complex sample structures.
• Created questionnaires with a variety of research methodologies and multivariate structures.
• Designed many discussion guides employing a variety of qualitative research methodologies.
• Coordinated and monitored field progress, and gave supplier briefings. Also, acted as the primary decision-maker in challenging field conditions; therefore acquired very strong problem solving skills.
• Monitored project budgets in order to guarantee a high profit margin, and took necessary actions to solve budget problems that arose during the project work. Constantly looked for ways to cut costs by improving the efficiency.
• Oversaw spec checking/quality assurance procedure in order to guarantee that the project work was being conducted by industry and company standards.
• Analyzed the data, and instructed analytics department for further analyses, if necessary
• Moderated nearly 200 in-depth interviews and acquired a strong experience at working with various target audiences such as physicians, decision-makers, etc. in a variety of industries.
• Moderated focus groups and used different kinds of methodologies such as laddering, personification, story-telling, etc.
• Wrote qualitative and quantitative market research reports that presented actionable, real-life, and innovative solutions to clients’ business problems.
• Acted as the primary client contact during the project work, and afterwards.
• Reason for leaving: Relocation to US

1999To 2006,Confidential,Istanbul, Turkey
Internal Auditor/Inspector

• Planned and executed internal audits, investigations, compliance analyses, and staff trainings

1995To 1998 , Confidential, Istanbul, Turkey
Associate - Warranty Claims Auditing

• Audit and management of warranty claims filed by the service network.

1993 To 1995, Confidential,Turkey
Market Research Field Associate (Quantitative)

• Conducted many face-to-face ad-hoc and omnibus interviews on a variety of consumer topics.
• Organized responses from the surveys on a vast range of subjects into meaningful categories in order to provide a clearer understanding of the business issue
• Entered the data from the completed paper & pencil surveys into scripted Quantum forms; recommended script changes to the production specialists if necessary.