SUMMARY:

• A highly self - motivated marketing and project management professional, with over 17 years of industry experience.
• Proficient in both client services (agency) as well as taking the role as a client.
• Results oriented with the ability to effectively contribute to a fast-paced atmosphere.
• Professionally oriented with a proactive approach in resolving complex situations and the ability to work efficiently within a team toward a common goal.

CORE KNOWLEDGE AND SKILL AREAS:

• Asset & Budget Management
• Strategy Development
• Budget Management
• Creative Deliverables
• Client Management
• Direct Marketing
• Sponsorships/Endorsements
• Account Management
• RFQ’s & RFP’s
• Contract Negotiations
• Digital Marketing
• CRM marketing campaigns
• Vendor Management
• Program Management
• Training Development

PROFESSIONAL EXPERIENCE:

Confidential

Project Manager / Marketing Consultant

Responsibilities:

• Develop strategic direction and manage the development of all marketing/promotional initiatives for clients
• Build collaborative relationships with business partners; negotiate vendor and partner contracts
• Develop and manage websites, various creative deliverables, and events/promotional programs; develop and manage both business-to-business and business-to-consumer programs
• Negotiate vendor contracts and Lead all phases of CRM campaigns

Confidential

Marketing Consultant / Business Operation Manager

Responsibilities:

• Acted as liaison between Confidential and related agencies to organize digital and direct mail marketing campaigns
• Coordinated market research and sales match efforts to analyze campaign efficacy
• Interfaced with data support analysts to effectively mine customer information
• Ensured the accuracy of data via continuous quality control and review of campaign flowcharts
• Drove projects to completion while adhering to the timelines specified by Confidential clients
• Collaborated with Confidential personnel to create diverse methods of reaching new consumer audiences using lifecycle and purchase propensity models of Confidential owned records

Confidential

Marketing Manager

Responsibilities:

• Responsible for strategic direction and day-to-day management of all Confidential Cross Divisional Digital Advertising Initiatives, Video on Demand & Email Re-contact Program
• Negotiated vendor contracts; Led all phases of CRM programs; managed relationships between partners, vendors, and other internal and external program contributors
• Managed $7,000,000 advertising annual budget

Confidential

Promotions Manager

Responsibilities:

• Responsible for strategic direction for all promotional & event activity; Managed $2,000,000 annual budget
• Managed creative deliverables, digital marketing initiatives; Managed promotional relationships
• Negotiated vendor contracts; Lead all phases of events and partnerships
• Leveraged promotional opportunities with Confidential National and Regional Brands

Confidential

Evaluations Manager/Team Leader

Responsibilities:

• Analyzed, defined & evaluated all sponsorship, promotions and events; Negotiated assets and contractual specifics on behalf of Confidential ; and presented evaluation findings and recommendations to Confidential clients
• Created legal agreements and amendments
• Worked closely with promoters, agencies as well as Confidential Local Marketing Groups

Confidential

Experiential Manager

Responsibilities:

• Managed the development of all creative deliverables, print ads, digital marketing
• Negotiated vendor contracts; Led all phases of program development; managed relationships between partners, vendors, and other internal and external program contributors
• Developed and managed “Product Training” sessions for local dealership personnel
• Managed events on-site

Confidential, Detroit

Senior Account Executive

Responsibilities:

• Managed DaimlerChrysler consumer/dealer events as well as partnerships and sponsorships programs
• Managed/Developed event websites, email communication, as well as other digital deliverables
• Managed/Developed all creative deliverables (i.e., direct mail, point-of-purchases, and video production)
• Negotiated vendor contracts; Led all phases of programs; managed relationships between partners, vendors, and other internal and external program contributors
• Analyzed event proposals; formulated marketing plans; facilitated communication among internal departments and outside vendors; Managed events on-site

Senior Project Manager

Confidential

Responsibilities:

• Managed the development of Product Workshops; In-dealership Training Programs and CD-ROM
• Developed program/training specifications based on dealership training needs
• Managed the development of print material and video production
• Led all developmental phases of training programs; managed relationships between internal and external resources

Confidential

Marketing/Program Manager

Responsibilities:

• Managed the production of creative deliverables for direct mail material and digital communication
• Developed event outlines/objectives, promotional/marketing strategies, collaterals and literature; Conducted press checks
• Recruited speakers/instructors; Created/Managed event budgets; Managed all marketing efforts
• Planned & implemented event functions, e.g., sponsorships, endorsements, facility & instructor agreements, etc.

Confidential

Director of Qualitative Operations

Responsibilities:

• Managed all functions of qualitative operations
• Developed/Implemented marketing strategies; Developed sales proposals, bids and presentations; Managed all operational and logistical functions
• Edited all outgoing material and creative deliverables

Confidential

Business Analyst

Responsibilities:

• Chief editor of The Buick Customer Relations Quarterly and The Trishield Times newsletters
• Implemented and facilitated “ Confidential ” workshops
• Conducted phone surveys; prepared weekly & monthly reports; edited all outgoing correspondence
• Managed relationships between Buick customers and dealership