SUMMARY:

• Strategic project manager with extensive experience in digital marketing with a concentration in web analytics, paid search strategy and website analysis & delivery including:
• Spearheading content strategy for multiple projects simultaneously
• Managing API integrations
• Large Database System deployments (ex. SAP, Oracle)
• Liaising and managing multiple departments simultaneously (legal, compliance, UX/UI, marketing, sales, etc.…)
• Developing wireframes based on UX principles to increase usability pre and post launch
• Interacting with a wide - variety of clients to establish expectations and scope of work
• Promoting best practices for SEO/SEM and testing
• Providing feedback to internal and external contributors to ensure content aligns with strategy and end goal
• Communicating content specifications with creative and technical teams to ensure seamless implementation
• Consulting with clients regarding current and future recommendations based on testing/analytics
• Increasing marketing footprint and overall brand awareness through campaign and lead marketing
• Developing marketing landscape through NPV and ROI analysis as well as forecast marketing

PROFESSIONAL EXPERIENCE:

Digital Marketing and Analytics Advisor

Confidential,Houston,Texas

• Fuel Analytics Marketing Specialist Expert that worked with the branded wholesalers on consumer analytics to drive sales and loyalty goals through customer segmentation, data visualization and forecasting
• Used statistical methods to assess benefit of website marketing campaigns and initiatives. Then interpreted the findings in data to help management make informed business decisions.
• Responsible for the development and execution of market plans, new product launches, enrollment and retention strategies, advertising and ongoing member communications.
• Developed sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing.
• Ensured brand is well positioned and represented across all communication platforms.
• Initiated recommendations for improvement on the creative process and identified opportunities for efficiency.

Digital Marketing Consultant

Confidential,Houston, Texas

• Develop and manage commercial alternative channel partner relationships and design campaign implementation plans including creating and reaching sales projections, systems requirements, training specification, staffing plans, presentation flows and scripting.
• Responsible for $320 million budget while at Detroit Edison, which included the successful development of three corporate website for Residential, Landlord (Multi-Dwelling) and large Commercial and Industrial utility providers.
• Lead project manager for development of websites using Agile principals
• Gathered business, technical and functional requirements as the primary business contact for the project.
• Developed use cases and user stories to help visualize the UX/UI for each of the web products. Also presented each case to key stakeholders to gain buy-in and strategize development process.
• Interfaced with IT counterparts to discuss and implement API integrations in order to move all customer information as well and business critical data to the new environment.
• Simultaneously managed an SAP system implementation with the web interface to ensure that customer and business functionality expectations were met.
• Reviewed, tested and provided annotations to wireframes and functional prototypes before development began.
• Held daily checkpoints/defect meetings to ensure timing expectations were met and major bugs were introduced early and often.
• Main client interface for the projects and wrote/presented RFP for the Entergy work which produced a $525 million win for the firm.
• Managed a project to increase awareness in the call center by reviewing call center analytics and deploying an Avaya speech transcription tool.
• Met with legal on a weekly basis to ensure that the Speech tool terms and promotions met legal standards in both the US and Canada.

Digital Marketing Manager

Confidential,Tulsa,Oklahoma

• Responsible for improving digital marketing performance and the exposure and perception of the brand.
• Developed and actively managed North American website(s), SEM and SEO, all digital offsite activities, Social Media, eNewsletter and eDM, electronic sales and channel partner support platforms as well as eCommerce solutions digital reporting.
• Actively participated in developing the North American Communications & Sales Marketing concepts and managed the transfer to my specific business unit.
• Managed the interface with Regional Communications & Sales Marketing Managers and with local Sales & Service, and actively participated in the Communities of Practice for Digital Marketing & Sales Marketing.
• Cooperated with C&SM Managers in the development of the digital elements of the respective Marketing Plans.
• Ensured implementation of all digital marketing plan tasks to support country business plans and improved marketing performance and brand perception (from awareness to customer loyalty)
• Actively managed local websites, local SEM and SEO and local offsite activities with particular focus on supporting the achievement of the local business plans and on improvement of efficiency ratios.
• Validated (upon need), implemented and actively managed local Social Media, eDM or digital sales supporting concepts in close alignment with the Director Digital Marketing North America.
• Generated ideas to further improve impact of Digital Marketing in the US and work with Director of Digital Marketing North America to propose for implementation.
• Actively managed digital projects and measures of the marketing plan with particular focus on supporting the achievement of the local business plans and on the improvement of efficiency ratios and digital reporting.
• Managed interface with external vendors in the execution of all US Digital Marketing tasks.
• Serve as Digital Marketing Expert in the North American Sales and Marketing community.

Web and Print Project Manager

Confidential,Houston,Texas

• Collaborate with key stakeholders and Executive-level personnel to strategize, develop and execute database portals and functional external/internal websites.
• Develop online, mobile and digital strategy for Confidential business units including: D&C, Maritime, Energy Technology, Onshore and Offshore drilling
• Oversee the development of business unit portal experiences which tie into the main Confidential brand site.
• Supervise marketing specialists and developers in the creation of user friendly web-based applications and mobile ease-of-use.
• Manage client expectations and propose yearly marketing campaigns for viewership and branding
• Conduct daily user beta tests on proposed websites and applications.
• Collaborate with designers to produce site maps and wireframes during initial stages of site development.
• Review all sites on stage to ensure accuracy and overall design creativity before approving for live deployment.
• Provide expert assistance for client-base on possible marketing efforts for print and web
• Monitor and review materials for corporate brand standards and provide input on collateral to ensure guidelines are met
• Interfaced with Legal and Compliance as well and Brand to ensure that all material was approved and within corporate standards before launch/deployment of collateral.
• Monitor web and email metrics to develop detailed marketing plans and strategy
• Evaluate existing clients and propose possible growth opportunities.
• Use deliverable metrics to assist with the online User Experience
• Develop landing pages and websites based on current online trends including key strokes and search optimization.
• Review all online content for SEO/SEM principles and maximum efforts.
• Manage programs and complete project lifecycles of complex and high-impact projects
• Understand and comply project methodology and standards
• Develop project scopes and estimates, with input from functional teams