Ecommerce Site Merchandiser Resume Alaska AirlinesÂ - Hire IT People

SUMMARY:

Experienced ecommerce manager with experience in: online merchandising, new product launches, content creation, content editing, content implementation, analytics, training, product management, project management and working in cross - functional environments.
2.5 years of experience using Adobe Experience Manager.
Over 4 years building and maintaining online product content and media.
Coordinated creation of online banner advertisements, product detail pages, product and training videos and training games.
Experience working with style and image guidelines and following defined processes.
Over 8 years of experience working with all levels of customer: individual consumers, business analysts, developers, managers and executives.
Ability to prioritize work, understand level of effort, and articulate delivery plans.
Over 3 years of professional call center experience.

TECHNICAL SKILLS:

PROFESSIONAL EXPERIENCE:

Confidential, Alaska Airlines

Ecommerce Site Merchandiser

Responsibilities:

Coordinate placement of fare sale and product banners as well as content and other advertising to coordinate with sale and marketing timelines.
Promoted Expedia white label products, including packages, hotels and car rentals. Coordinated with Expedia to find placements and optimize content.
Maintain a calendar of past, current and future website merchandising placements.
Create and maintain all Adobe conversion tags.
Coordinate the creation of A/B tests to enhance ad performance.
Regularly create presentations for stakeholders to report on sale and banner performance.
Present sale, test, content and imagery ideas to stakeholders to improve sales based on previous performance analysis.
Execute data-based merchandising using Adobe Analytics.
Work in a cross-functional team, including: SEO, content, web production and QA teams.
Execute quality assurance testing to identify and resolve issues related to content, functionality and reporting.

Confidential

Project Manager

Responsibilities:

Coordinate creation and launch of virtual reality and PC gaming promotions and supporting promotional content, including banners, marketing content and legal.
Execute data-based merchandising using Adobe Analytics, Clicktale and other tools to make marketing decisions to increase conversion.
Implemented new banners and other online marketing using Digital River Global Commerce.
Coordinated the redesign of small business category pages.
Provided tier 2 support for Microsoft HoloLens customer service issues.

Confidential

Content Delivery Manager

Responsibilities:

Created web pages, uploaded media and made content updates using Adobe AEM (CQ5).
Executed promotional content including banners, marketing content and legal.
Ensured customer-facing material was implemented with high accuracy and efficiency and completed per service level agreement (SLA) timelines.

Confidential

Sr. Business Manager IT

Responsibilities:

Coordinated online training for att.com business and experience disciplines.
Utilized Camtasia to film and edit training videos along with creating wiki pages to host the content.
Created an advertisement for the online training program that was communicated to the ecommerce division.

Confidential

Sr. Manager eCommerce

Responsibilities:

Coordinated up to 11 new device product launches per month, including the details page content, website product placement, banner ads, and associated marketing.
Launched new landing pages to support coming soon PR announcements for new devices.
Worked with other teams in a cross-functional environment to create content for: email marketing, search engine optimization, search engine marketing, banner ads, and social media posts to support new products.

Confidential

Data Analyst/Profile Analyst

Responsibilities:

Successfully launched multiple small to medium-sized catalog and development releases for Premier.
Analyzed business requests for new products and services to determine if platform support them.
Worked with product managers and business analysts to clarify any possible issues and ensure new products can be supported correctly.
Tested to ensure catalog items were correctly executed in the Premier Online Store.
Responded to and resolved escalations in a timely manner.
Resolved issues with rate plans, features, promotions, applications and packages and Premier Online Care.
Identified system bugs and filed tickets for resolution.
Responded to requests for assistance regarding process or system errors.
Entered data to build new customized sites and processed site updates.