TECHNICAL SKILLS:

• Microsoft Office iOS
• Google Docs iOS
• SalesForce
• MailChimp
• HTML
• Share Point
• Zoomerang
• BaseCamp
• Buffer
• Marketo
• Asana

PROFESSIONAL EXPERIENCE:

Confidential, Sunnyvale, CA

Senior Interactive Producer

Responsibilities:

• Manage the scope and resourcing of the project
• Make adjustments to the project timeline, scheduling, and defining priorities
• Ability to articulate the big picture and overarching mission while maintaining a high attention to detail and tactical execution of complex systems
• Proactively identify solutions to meet changes in project scope while maintaining the integrity of the creative vision against tight deadlines
• Balance project scope, priorities and goals with various teams and keep clear and constant communication channels
• Work cross - functionally to route layouts, copy, renderings, and production files for review and approval
• Schedule handoffs and assure delivery of appropriate assets to teams
• Provide quality assurance on projects and promote exceptional quality standards on all deliverables

Senior Integrated Global Marketing Manager

Responsibilities:

• Owned digital marketing lifecycle and campaign strategy.
• Work with key stakeholders to develop overarching strategy and plans for key marketing campaigns, programs, and product launches
• Determine key deliverables required to achieve goals
• Own project management responsibilities for campaign and launch execution
• Determine key messaging
• Serve as point of contact for global collaboration, planning, and execution.
• Drive or create new content, as necessary/appropriate
• Work with cross-functional teams to drive plans to completion and maximize success

Product Manager

Responsibilities:

• Led design for better customer experience in the Apple Store App
• Helped search team create go links and helped the SEO team to audit all pages on the Apple Store site
• Worked with Customer Experience (CX) and Publishing/iOS Data to add data/insights back into the business
• Streamlined agent software and tools for iOS and Mac
• Powered global growth and scale through technology
• Defined and drive use cases, product features/requirements, roadmaps and release plans for the portfolio
• Understood the needs and pain-points of operational teams and propose simple, scalable solutions/options
• Presented and defended ideas to designers, legal/security, and other cross-functional teams
• Brainstormed ideas for various technologies and incorporating into products
• Owned the entire software product development lifecycle from idea to rollout to ongoing measurement/iteration

Program Manager and Product Marketing Manager, Performance Ads

Responsibilities:

• Led program management for the micro-moments campaign, product marketing manager for performance ads (PAM) case studies for GDN, mobile, shopping
• Played a pivotal role in supporting the global marketing team through digital production and project management.
• Managed timelines and work streams for our key 2015 marketing program, coordinate events such as AdTech and Think
• Led daily scrums and cleared roadblocks for team members.
• Maintained monthly dashboard on budget vs. actuals and key performance indicators to monitor the health of Google marketing including OKRs and inform decision making for senior leadership.
• Created storyboards, sentiment analyses, brand trackers, creative work streams, and worked with creative agencies.
• Lead independent initiatives to support work streams including events, sales activation, case studies, story boards, client quotes, research, content production, Brand team, legal departments, You Tube, Pods, creative agencies, Think with Google, and promotion.

Marketing Manager

Responsibilities:

• Built deep knowledge across multiple market segments including but not limited to: semiconductors, telecommunications, IT, mobile security, health care, bioinformatics and emerging technologies ; Identified market trends, monitor the competitive landscape, and stay abreast of key sector dynamics
• Understood technology roadmaps and key inflection points; Market sizing, potential penetration rates, and pro forma technology profitability
• Drove social media marketing campaigns for Innopartners through outlets such as Facebook, LinkedIn and Twitter
• Consolidated, integrated, and synthesize feedback/data from data analytics teams, Strategic Partners, entrepreneurs/start-ups and executive management
• Supported new investment opportunities by messaging the organization's distinctive competence and competitive advantage
• Performed key role in implementing go-to-market campaigns for incubator companies, assisting with new product introductions, forecasting, defining market requirements, and pricing management; Support executive funding presentations and meetings as well as Salesforce (CRM) administrator
• Developed external marketing tools: presentations, white papers, website materials, event materials, and press releases
• Lead internal marketing and event functions; Recruiting, publicizing, and executing entrepreneur, startup, engineering, and VC events
• Conduct ongoing competitive analysis by assessing competitors' and similar business models' strengths, weaknesses, and likely future plans

Product Marketing Manager

Responsibilities:

• Designed, implemented, and executed an a la carte service offering targeted at 600+ small and medium sized clients to drive incremental company revenue; created pricing models, developed a budget, and coordinated resourcing with internal staff and third party companies.
• Executed services offering generated $250K in revenue in the first year of operation; secured over 100 clients at $2K average contract value
• Managed service revenue and costs, prospecting, as well as client satisfaction and deliverables.
• Implemented migration to SalesForce to improve client management processes
• Managed data validation, implemented cross-functional processes, Created and developed client mid-month and end of month reports
• Recruited, trained, motivated, and managed a team of 2 Marketing Coordinators, 1 MarComm Specialist, and 1 Web Designer
• Organized team building events to drive Kaizen Initiatives
• Work closely with the MarComm Specialist on distribution opportunities for the group and streamlining and scaling communication across a large group of customers.

Market Research Data Analyst

Responsibilities:

• Reviewed, analyzed and trended weekly and monthly client data; analyzed program results; Identified key business drivers
• Wrote and proofed monthly executive summary reports; provided verbal and written feedback; analyzed possible solutions
• Trended delegate performance (sales rankings etc.) on online Field management and reporting system
• Researched and monitored client specific Industry and competitor trends; program execution statistics
• Wrote and programmed monthly questionnaires; performed coverage model analysis for client teams
• Weekly reviewing, processing, and monitoring of monthly Delegate payroll, stipends, expenses, bonuses
• Wrote and proofed ad-hoc reports as requested by Project Manger and/or Account Manager

Publicist

Responsibilities:

• Gained Mac computer skills and knowledge
• Put together press kits
• Gained knowledge to submit breakdowns for clients
• Call clients and set up shows and magazines for them to do that fit their schedule.
• Worked with demo reels, grids, client calendars and sides
• Contacted numerous places (Magazines, Radio, TV) to try and get the word out about client projects
• Entered appointment in computers and sent them out to clients
• Gained knowledge how to manage clients
• Gained more knowledge on how to find articles and pictures for press kits
• Answered phones and contacted clients
• Filled out Purchase Orders for items or copies the office needed
• Schedule and reschedule clients for meetings, call outs, or events
• Organized and submitted clients for special events and press opportunities

Publicist

Responsibilities:

• Secured clients by setting up Tool Meetings; pitched clients for talk shows, magazines, radio, newspapers, events etc...
• Escorted and set-up travel for clients press opportunities, events, and walked them down red carpets
• Established contacts and relationships with agents, managers, publicists, and companies running events
• Wrote Bios, Memos, Press Releases and Confirmation and created press kits
• Gained knowledge about publicity and working with high profile celebrity clients
• Worked with demo reels, grids, client calendars, breakdowns, and sides
• Contacted numerous places (Magazines, Radio, TV) to try and get the word out about client projects
• Organized, scheduled, and submitted clients for special events, meetings, call outs, and press opportunities
• Assisted Publicists and Talent Managers (answering phones, managing clients, filling purchase orders)