QUALIFICATION SUMMARY

Professional with strategic, business, and project management skills with a 7-year track record of consulting, integrated marketing, and project management that enables revenue and profit growth. A collaborative leader with a strong background in distribution, technology, B2B, and solar energy industries. Global business operational perspective through exposure to diverse business protocols, particularly in North America and Europe; led more than 80 sales staff organization that supported $100M in revenue.

SKILLS

Proficiency in Microsoft Office (Access, Excel & Macro, Power Point, Outlook, Word) ,MS Project, MS Publisher, Adobe Creative Suite 4 (Photoshop, Dreamweaver, HTML, Flash & Illustrator), PeopleSoft, Google Analytics, SEO, SEM, Business Objects MS SQL Server, HTML, Crystal Reports, MS Project, E-Commerce Technology

PROFESSIONAL EXPERIENCE

Gap in employment due to job/client search
L2L Consulting Since 02/2004
Contractor (Independent/Agency)
Founded Leader to Leader Consulting (L2L) thru aggressive networking and providing pro-bono service; responsible for client approvals, schedules, contracts, estimates and budgets. Projects included:
Confidential (Market Research Assistant) - 4 week project November 2009

• Contracted by a telecommunications provider to gather market intelligence used to qualify leads and develop value propositions based on dealer market penetration and end-user consumption trends.

Confidential (Project Manager - Marketing) - 8 month project 2007

• Served as a PM in charge of tracking all sales and market data requests coming into the print division.
• Extracted and compiled data from various audience research systems and reported trends and recommendations based on findings to senior-level management.
• Reported performing measures which entailed over 60,000 data points related to sales, product categories and market share.

Confidential (Project Manager - Logistics) - 6 month project 2006

• Managed over $400M in inventory dispersed throughout USA & Mexico.
• Negotiated prices for freight, input components, storage and warehousing.
• Managed the logistics of transporting and warehousing medical devices from Europe to North America; handled daily collaboration with manufacture, hospitals and third-party vendors.

Confidential (Business Development Consultant) - 10 month project 2006

• Provided day to day project management of client programs including email campaign planning, concept designs, technology development, testing, blasting and reporting.
• Developed a business plan from start to finish.
• Partnered with CPA to develop corporate financial statements and cash flow projections for the business plan.

Confidential, Atlanta, GA 02/2008 - 03/2009
Marketing Specialist

• Created company newsletters, targeted sales collateral, and MS PowerPoint presentations used by the sales team and senior-level management for training and promotions.
• Collaborated with the business groups and implemented business initiatives by reviewing requirements for enterprise technology planning, architecting the technical solution and overseeing the development process.
• Assisted in building an online configurable product shopping process that makes decisions based on vendor product and carrier shipping costs while still meeting the customer expectations resulting in 500-800 in shopping efficiencies per day that directly hit the bottom line.
• Analyzed multiple vendor software/web packages to determine the feasibility of incorporation into the existing business systems architecture as it related to CRM and new payment methods (PayPal, Reward Certificates, and Gift Cards).
• Managed the company social network forums including Twitter, EBay, Facebook, and MySpace.
• Responsible for budget and sales reporting on a monthly basis using advanced MS Excel, macros, pivot tables and charts.
• Used Google Analytics to report website traffic trends and conversion rates, made actionable recommendations based on findings to senior-level management.

Confidential, Asheville, NC 08/2002 - 07/2004
Marketing Coordinator

• Designed and built a MS Access database used for tracking project actual vs. estimates and to capture employee time reports by project throughout the life cycle; enabling the company to meet public and private proposal and funding requirements.
• Generated a 6% response rate by implementing an email marketing program used to promote and establish a community.
• Responsible for organizing and managing the expansive collections of media, reducing time spent in processing requests by incorporating an automated process.
• Orchestrated PR messaging projects including a front page spread in the Wall Street Journal.
• Increased lead conversion rate by 23% through database marketing and event management.
• Managed two people and guided department workload to ensure goals and deadlines were consistently met.

Education

Confidential, Cullowhee, NC
M.B.A., Finance

Confidential, Winston-Salem, NC
B.S., Marketing
Lucent Technologies Inc., Marketing Support Intern, 9 month internship

Certifications

Confidential, Kennesaw, GA
Web Design Certification

Confidential, New York, NY
Direct Marketing Certification