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Marketing Program Manager Resume

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Watertown, MA

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Marketing Professional

Dynamic marketing professional with proven record of success in technology organizations achieving market share growth and executing effective marketing campaigns. Solid experience in project management, business development, and strategic planning. Particularly strong presentation, negotiation, and communication skills. Key account management, branding and channel sales and marketing skills. Background includes budgeting, forecasting and financial modeling. Expert in building relationships with customers and business partners.

Professional Experience

Confidential, Waltham, MA (2011-2012)
Manufacturer of Engagement Marketing Software
Marketing Program Manager

  • Drove all marketing communications around productivity and retention within the Reseller & Consultant program that resulted in a 20% year over year revenue growth of the program
  • Created copy for monthly newsletters and communications that resulted in an increase of open and click through rates of 30% with existing Constant Contact Solution Providers
  • Instituted a promotional campaign that netted an incremental 100 new customers in a single day
  • Created a social media presence which grew our follower base from 0 to over 1000 followers in the first year

Confidential, Woburn, MA (2010-2011)
Manufacturer of Web Application Management Software
Marketing Program Manager

  • Created and implemented all Marketing communications that aided in the acquisition of 12 partners in the first year of operation
  • Collaborated with VP of Marketing to redesign Partner section of the website that resulted in a 10% traffic increase
  • Developed and delivered vertical based content to partners which resulted in sales opportunities that generated over 230k in revenue for the company in the first year
  • Lead recruitment of new channel partners utilizing a variety of marketing techniques including webinars, and email and direct mail campaigns which yielded over 75 qualified partner leads

Confidential, Clearwater, FL/Watertown, MA (2007-2009)
IT Distributor and Manufacturer of Hardware
Marketing Program Manager

  • Collaborated with IT Resellers to deliver marketing campaigns that achieved 122% of goal in Q2 year over year and 102% Q3 year over year growth.
  • Played an integral role in the development and implementation of sales and marketing procedures that helped streamline lead passing opportunities to partners
  • Performed SWOT analysis to target new marketing opportunities and maximize brand awareness

Marketing Specialist

  • Created and implemented promotional marketing campaigns that resulted in meeting and exceeding a $12-15 million monthly revenue goal
  • Collaborated with resellers to deliver customized promotional campaigns that increased sales from 10-25% per reseller
  • Worked in conjunction with Product Managers to build awareness throughout the sales organization with strategically developed and executed marketing plans that netted increased revenue for my assigned product lines

Confidential, Bensenville, IL (2005-2006)
Value Added IT Reseller
Sr. Account Manager

  • Led account management functions associated with a geographical territory and specializing in Value Added Reselling of technology products from manufacturers such as HP, Symantec, IBM, and Adobe.
  • Developed key marketing literature concerning promotions of products, seminars, and money saving programs.
  • Served as a team leader and mentor to other Account Managers in a startup State & Local initiative.

Confidential, Vernon Hills, IL (2004-2005)
Largest Value Added IT Reseller in the U.S.
Account Manager

  • Led account management functions for 200 new/existing corporate accounts for a Fortune 500 company specializing in Value Added Reselling of technology products from manufacturers such as HP, Symantec, IBM, and Adobe.
  • Achieved ranking in the top 25% of over 2,000 Account Managers due to sound sales and marketing acumen; consistently achieved over 100% of revenue and gross profit goals.
  • Handled business development, customer service, and account management.

Education

Bachelor of Science in Marketing, Minor in Psychology

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