Summary

Creative thinker with over 15 years of Integrated Marketing Communications experience including—Marketing Communications, Online Content Management, Editorial, Operations Management, Project Management, Product Development, On - line Publishing, Product/Brand Management, Advertising, Print Production, Vendor/Agency Management, and Market Research—in both corporate and non-profit settings. Thrives in environments that require multi-tasking, meeting competing deadlines, and utilizing interpersonal skills that foster unity among cross-functional teams.

EXPERIENCE

Confidential,ATLANTA, GA

Business Operations Manager

• Product owner of a portfolio of large, high revenue projects; Managed projects’ scope, timelines, resources, deployment and business relationships
• Ensured that project priorities, dependencies, milestones and deliverables were clearly communicated and understood by projects’ teams
• Managed multiple stakeholder expectations to be in line with agreed business and technical requirements, assuring the delivery of high quality implementation with the goal of exceeding customers’ expectations
• Coordinated overall operations of advertising campaigns, including rich-media, by interfacing with both internal & external stakeholders that factored into organizations strategic initiative forecasting
• Vet, scoped and prioritized new and/or enhanced product execution requests and campaign development inquiries, to ensure adherence to long term business strategies while also analyzing metrics to identify evolving trends to optimize the sites users’ experience and maximize page views
• Researched, drafted and distributed reports, including campaign analytics, that were socialized amongst multiple offices, including a UK affiliate, for sites’ optimization
• Performed ongoing internal work flow systems analysis to allow projects’ status transparency from introduction toimplementation
• Created and maintained standardized products’ documentation to assure both procedural and product consistency
• Served as liaison for multiple departments including; Client Delivery Services, Web Development, Channel Management, Editorial, Strategic Development & Content Partners, to ensure streamlined content workflow processes and efficient production
• Coordinated ad hoc training of various content management tools

ATLANTA, GA

Confidential

Product Development & Content Specialist

• Assisted in maintaining site functionality, updating content and trouble-shooting ajcjobs.com
• Coordinated with internal and external production technology resources to optimize the site
• Collaborated with account management staff to bundle portfolio of products, content and events to maximize advertising campaigns’ exposure
• Field, investigated and resolved site issues by consulting with 20 member IT team on behalf of key site stakeholders---employers, job seekers and 60 member account management staff
• Managed Projects for multiple, simultaneous product enhancements
• Managed the creation, production and printing of collateral marketing materials
• Produced customer service and product development reports to increase efficiencies
• Assisted in developing consumer directed advertising messaging and product positioning
• Analyzed reports and market research to assist in resource allocation for future initiatives
• Introduced new product features to cross-departmental staffs to ensure proper training of enhancements’ benefits to clients
• Reviewed vendor proposals and made recommendations based on business strategic direction and goals
• Attended various industry events advocating the ajcjobs.com brand

Confidential, IL

Largest youth music ensemble program in Chicago

Director of Marketing Communications*

• Drafted press releases for placement in multi-media platforms
• Assisted in keeping website content relevant
• Created and published weekly e-newsletter
• Managed the creation, production and printing of collateral marketing materials-including editing and proofreading
• Drafted queries detailing feature ideas to executive producers
• Drafted and distributed donation proposals to maximize fundraising efforts
• Developed, managed and executed strategic advertising and public relations initiatives
• Updated and maintained media database
• Cultivated relationships with media gatekeepers
• Consulted reworking of marketing strategy to reflect an integrated approach

Confidential, IL

Editorial Associate

• Provided editorial content for alumni magazine, The Medillian
• Served as an assistant editor for The Medillian-performed final proofreading and editing
• Contributed weekly content for IMC online site
• Participated in strategy meetings to determine The Medillian editorial content
• Assisted in coordinating freelancers to meet varying deadlines
• Updated and maintained the alumni databases
• Contributed to special events planning and execution

Confidential, VA,January-September 2000

Communications Consultant

• Compiled data and edited questionnaire results for magazine and online publication
• Performed final proofing and editing of qualitative reports
• Developed and maintained marketing communications, spreadsheets and databases
• Assisted in conducting industry research and analysis
• Coordinated focus groups and mall/store intercepts
• Hosted association events to promote eBrain

Confidential,ATLANTA, GA 9

Recruitment Advertising Senior Account Manager 9

• Developed and maintained client relationships for accounts that generated $8 million in annual revenue
• Conducted on-site client presentations to evaluate advertising proposals, market data information, and special sections media kits
• Created in-paper employment advertisement campaigns for clients in diverse industries to attract qualified candidates
• Assisted in planning/hosting job fairs, tradeshows, conferences, and awards ceremonies
• Selected as Project Leader to develop and roll-out new section
• Coordinated promotion, production, and layout of various special sections
• Consistently exceeded monthly sales objectives
• Nominated virtually every quarter for merit awards based on sales and leadership

New Business Development Advertising Account Manager 7

• Serviced commercial and agency accounts that generated
• $1.5 million in annual revenue while doing daily prospecting of new leads
• Assisted clients in meeting advertising objectives while adhering to marketing budgets
• Drafted sales correspondence and advertising proposals
• Participated in weekly strategy meetings that resulted in new sections and products
• Coordinated promotion, production, and layout of special sections and multi-page inserts
• Consistently exceeded monthly sales objectives