Highly accomplished Online and eCommerce Leader with 16+ years of demonstrated achievements in delivering online sales, service and operations improvements for multibillion/million-dollar companies. Driven professional known for entrepreneurial spirit and pioneering new technological and marketing strategies to expand business relationships, fuel productivity and increase profits. Creative problem solver, big-picture thinker, team mentor and communicator with a proven ability to develop cutting-edge methods for analyzing information, generating revenue and impacting the corporate bottom line.

• Direct to Consumer Sales
• Product Marketing
• Strategic Planning
• Project Management
• Continuous Process Improvement
• Team Leadership & Mentoring
• Business Development
• Organizational Development
• Sales Management
• Problem Solving
• Communications Strategies
• Statistical Measurements
• Software Development Lifecycle
• Profit & Loss Management

Confidential, Sacramento, California · 2010 to 2011

Founder/Owner
Combined passions for yoga, rock culture, and eCommerce to create a community and commerce site for yoga enthusiasts. Established company and selected technology solution, identified product vendors and product mix, and developed brand-development and marketing strategies. Expansion plans include additional core products, complementary product verticals, and self-branded proprietary products.

Specific Accomplishments:

• Developed comprehensive sales model and financial projections at launch.
• Utilized social marketing tools to rapidly develop online community of 1000+ followers.
• Recruited local yoga instructors to provide content, promote brand, and develop studio-based B2B sales channel.
• Focused on CPC/SEM marketing strategies for customer acquisition during holiday period.
• Managed all content publishing and presentation including HTML
• Directed development of supplementary content and blog for SEO improvement.
• Negotiated all vendor and shipping contracts and implemented complete fulfillment and customer service processes.

Confidential, Sacramento, California · 2009 to 2010

Vice President, Technology and eCommerce
Revitalized technology group to proactively support and improve rapidly growing eCommerce sites. Implemented company-wide communication infrastructure and corporate processes to improve information flow on requested functionality, upcoming releases, and pending issues. Optimized core product content development and publishing processes through development of in-house product data management application. Evangelized the implementation of customer feedback mechanisms and analytics to transition to a data-driven approach to site improvement.

Specific Accomplishments:

• Directed eCommerce channel to sustained 30-35% YoY sales growth.
• Conducted all eCommerce functional and technical strategic planning.
• Implemented product roadmap for site management including releases for B2C and B2B sites.
• Managed implementation of new platform architecture including all testing and acceptance.
• Negotiated contracts with eCommerce vendors to implement industry-leading functionality.
• Managed efforts of internal staff, offshore personnel, and third-party development resources.

Confidential., Ann Arbor, Michigan · 2007 to 2009

Director, eCommerce Information Technology
Spearhead technological development and eCommerce website operations for company. Serve as primary liaison between eBusiness team and information technology department. Manage day-to-day activities of 25-person application development teams to heighten productivity, efficiency and performance. Coordinate infrastructure and systems integration including all corporate financial and data warehouse systems. Facilitate relationships with external vendors and contractors. Collaborate with Information Technology and Project Management Organization on technology expense planning and implementations of software development lifecycle processes.

Specific Accomplishments:

• Optimized eCommerce website launch by developing project plan, identifying issues/risks and improving stakeholder communications.
• Boosted checkout conversion from less than 45% to 70% through new software release with updated functionality to prepare site for holidays supporting 3K+ orders and 3M+ page views.
• Maximized management team performance regardless of fluctuating corporate staffing needs and structure.
• Enhanced internal communications by brokering agreements across multiple departments.

Confidential., Sacramento, California · 2004 to 2007

Vice President, Online Operations (2005 to 2007)
Provided leadership for online and other business operations. Orchestrated daily actions of 3-person management team consisting of Technology Director, Merchandising Director and Customer Service/Fulfillment Director in addition to 40 departmental personnel. Devised effective online marketing campaigns and tracked results. Crafted strategies to elevate customer experience, corporate sales and fulfillment partner services. Created product roadmap for future functionality.

Specific Accomplishments:

• Spurred online sales by 6% YoY through website and service improvements, performing 18% better than brick and mortar stores.
• Dramatically increased website traffic by utilizing customer segmentation along with a fresh, aggressive e-mail marketing approach to existing customers.
• Produced revenues and acquired new customers by teaming with fulfillment partners to liquidate excess inventory through online promotions.
• Evangelized the development of an aggressive customer loyalty program and spearheaded the online implementation of the program
• Expanded average dollars per transaction by 13%, from $44.41 to $50.35, in 2006.

Director, Confidential (2004 to 2005)

• Heightened communication while simultaneously setting clear functionality expectations for Tower.com eCommerce site release.
• Produced $22M+ in annual sales through development of Tower.com and Tower.co.uk sites serving 1.7M+ unique visitors per month and 1K+ page views per minute.
• Elevated customer satisfaction scores by 4% through redesign of site checkout process.
• Built profitable business relationship with Paypal payment service to expand marketing opportunities to new customer base.

Confidential, Albany, New York · 2003

Technical Project Manager

• Delivered management to 40+ technical resources in architecture, design, development and implementation of online statement application integrated into HomeLink online banking system.
• Originated technology project plans, status reports and issue logs for senior management reports while utilizing $2M+ operational budget.

Confidential., Sacramento, California · 2001 to 2002

Consultant

• Coordinated development of web publishing, content and software management strategic plans for California Department of Motor Vehicles.
• Guaranteed all processes and applications were in compliance with State of California mandate.

Confidential, Pleasanton, California · 1999 to 2001

Director, eCommerce & Information Technology

• Orchestrated transformation of failing department into high value corporate resource.
• Ensured continued business operations by implementing Y2K project in only 3 months.
• Managed development and launch of integrated eCommerce website marketing paging products and associated subscriptions.
• Leveraged e-commerce platform to develop and implement rebranded partner sites

FORMAL EDUCATION

Master of Business Administration, Operations & Strategy
Bachelor of Arts, Political Science