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Project Director Resume

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Mount Arlington, NJ

Areas Of Expertise 

Concepts: Search Engine Optimization, eCommerce Online Marketing Strategy, Web Site Content Design, Medical Education Marketing Programs

Skillset: MS Access/Visual Basic, SQL (15 years) , MS Exchange (5 years), Web Trends/HTML (10 years), Atlas One Point/Omniture (5years), Excel, Powerpoint, Word (15 years), Salesforce.com (2 years)

Education

Master of Business Administration

Bachelor of Science 
Honors: Magna Cum Laude, Tri Beta National Honor Society

Employment

Confidential., River Edge, New Jersey 2002 – Present
Owner

The major source of company pay per click ad revenue is derived from a collection of diverse directory Websites; two examples are smartpriced-homes-condos.com and lyricstrax.com. All web pages were created in html then augmented with page replication software.

Prior to implementation an aggressive six-month marketing initiative was conducted to maximize keyword efficiency with respect to potential customer popularity and site ranking viability. After a website was published an ongoing email campaign commenced in order to garner new link generation from sites with a similar theme.

Report Analysis with Web Trends /Atlas One Point would allow for continued refinement of the site for maximum profit realization.

The resulting ROI from January 2003 through December 2007 was impressive, with monthly profits steadily increasing.


Confidential., Mount Arlington, New Jersey 2001 – 2002
Provider of IT Resources for Fortune 500 firms in the New York Metro area.
Clients: Confidential, Citicorp, New York Life
Project Director

Managed the data warehouse team assigned to the Citicorp CGTI Help Desk Network. The CGTI network receives and processes project and workstation tracking information via the World Wide Web across four continents and multiple time zones.

Maintained and enhanced the global presence of CGTI Citicorp with respect to its internal competitors  through the continual update and advancement of our product demonstrations.

Internal Marketing efforts consisted of CGTI Metrics Software Manual, Training availability (online or via  teleconference), and vendor conventions.

Confidential. Paramus, New Jersey 1999 – 2001
Peer-to-Peer re-seller of event services, for major pharmaceuticals
Clients: Confidential
Project Manager

Led a company effort in the creation of a unified database management system in order to have an effective CRM tool for all dinner, teleconference, and full day seminar events. Key vendors and consultants were brought in to move the project to completion on a designated time frame.

The introduction of product specific websites for the client resulted in:

  • Website traffic increase of 250%.
  • Sales Increase of 11% and 5% increase in ROI.

These intranet portals allowed sales representatives to enter vital information about the pharmaceutical sponsored programs, which was later used for highly targeted on-line and off-line campaigns.

Developed customer acquisition, retention, and loyalty programs to effectively build long-term customer relationships.

Produced and directed Virtual Meeting DVD’s leading to an upturn in ROI through an additional product distribution channel.

Confidential., Secaucus, New Jersey 1997 – 1999
Clothing Retailer with 200 outlets across the continental United States.
Business Analyst

Oversaw an expanded hardware and software platform in order to ensure smooth business operations during a period of significantly increased business volume. This resulted in an integrated Windows and Unix  environment that dramatically increased the usability of the entire STS Retail System.

Overhauled the Customer Service Profile Module within the STS Retail System, which in turn allowed for  detail analysis of buying trends in order to build a multi-tiered marketing plan including: direct mail, print  advertising, telemarketing, and cooperative advertising with other retail establishments.

Bundled offers between the three clothing divisions (Ashley Stewart, Body and Soul, and Kids Spot) increased same store sales by 8%.

Responsible for the Introduction of the Auditworks Polling and Sales Audit application, which insured daily access to critical sales data for buyer dissemination. Collected data allowed the company to reset price points targeted toward key customers.

Confidential., Teterboro, New Jersey 1994 – 1997
Business Solutions Provider 
Started as Network Administrator Trainee - Finished as Project Manager

Project Manager functions included assessment of client needs, procurement of proper resources including: hardware, software, and allocation of ACS employees’ billable hours.

SUMMARY

The majority of the companies I have interacted with have had their share of experienced  individuals in the IT and marketing fields. However interaction between the two historically,  has been counterproductive. Streamlining inherited procedures and focusing on the final  goal has been a rewarding niche to fill.

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