SUMMARY:

• Strong strategic thinker & executer of complex projects working with disparate & diverse teams.
• Tactical operator offering multi - faceted perspectives in marketing, project, & systems management with domain expertise in healthcare, life sciences, finance, insurance, non-profit & retail ranging from start-ups to Global Fortune 500 brands.
• Effective listener & collaborator. Dual citizenship with US and Republic of Ireland.

TECHNICAL SKILLS:

Programming Languages: VBA, HTML, SQL, PHP, XML

Operating Systems: Microsoft Windows, Linux, Mac OS

Website Development: HTML, JavaScript, Adobe, Google, PHP. Webtrends, Omniture

Database Development: Lotus Domino/Notes, SQL, Oracle, MS Access, SAP

Other Tools: Salesforce, SAS, SPSS, MS Office, MS SharePoint, MS Visio, MS Project, OLAP, Erwin, Marketo, Slack, JIRA, Mavenlink, Clarity, Adobe, Tableau

PROFESSIONAL EXPERIENCE:

Confidential, NEW YORK, NY

Salesforce Project Manager

Responsibilities:

• Sought out ways to utilize Salesforce to improve processes & productivity, & made recommendations to support growth
• Worked with various functions & end users to identify, document, & communicate standard business processes as they relate to Salesforce
• Introduced change management control process and procedures while professionalizing growing organization
• Provided hands on configuration & data migration to execute on projects including third party technical due diligence
• Evaluated project management vendors, including cost/benefit analysis, recommended approach, & assisted in delivery

Confidential, New York, NY

Part-time Section Lead

Responsibilities:

• Prepared lectures, projects or other student assignments in virtual environment which included breakout rooms, polling, & document sharing
• Presented instruction based on the competencies & performance levels of the course
• Graded student assignments & exams in a timely manner & built positive rapport with students & faculty

Confidential, New York, NY

Analytics Marketing Manager

Responsibilities:

• Provided subject matter expertise for voice of customer in content management, keyword optimization, mobile media, page tagging, & website analytics for pioneer marketing agency
• Collected customer research (qualitative & quantitative) to assess customer needs, pain points, behaviors, activation levers, willingness to pay, headroom for growth, value propositions for client presentations
• Planned implemented, & monitored project management to ensure on time client deliverables
• Identified integrated marketing strategies to increase client’s brand awareness & lead acquisition for Physician Practices, Hospitals, Accountable Care Organizations & IT Vendors for healthcare consulting firm, specifically for bundled payments as provisions to them were included in PPACA

Confidential, New York, NY

Senior Consultant

Responsibilities:

• Managed 15 work streams in the platform development & content management for a highly visible & complex private healthcare exchange project working with vendors which resulted in additional revenues
• Served as Marketing SME for large pharmaceutical firm leveraging cloud based business solutions, quantitative decision modeling & big data management tools resulting in singly handily delivering RFP for emerging markets
• Developed business at large pharmaceutical retailer for supply chain platform & implemented PMO out of the box by creating & managing integrated work plan, facilitated weekly governance meetings, & tracking key KPIs
• Program managed underwriting platform for large health insurer which included JAD sessions for 40+ use cases, gallery walks to address gaps, big data risks from ICD-10 conversion, integrated work plans from utilization management, case & condition management, & wellness & prevention divisions, & RAID log
• Directed adaptation of prototype for single view of customer (SVC) with in-flight initiatives at Fortune 100 technology provider, resulting in a 20% increase of in-flight initiatives & one early adopter utilizing best practices of SVC, customized workshops, data modeling, mind mapping, on demand prototyping, & data science
• Program managed SAP implementation at large governmental association which included change & integration management, management of onshore & offshore resources, checkpoints, operational readiness, UAT, & road maps

Confidential, New York, NY

Consultant

Responsibilities:

• Researched & presented best practices to support electronic medical records & health information exchange, resulting in massive change enablement and training scope
• Program managed physician patient portal & tracked feedback from stakeholders, which resulted in new graphical user interface (UI/UX) and improved user acceptance
• Drafted & finalized presentations including revised timelines for milestones to deliver to senior management to implement physician patient portal

Confidential, New York, NY

Chief Marketing Technology Officer

Responsibilities:

• Provided marketing consulting services & digital marketing strategies for small to medium sized companies, increasing revenues by 10%
• Offered technical support & training on tagging content and content management for search engine optimization, search engine marketing & banner advertising
• Created, developed, & managed website, web analytic & social networking tools to increase brand strength and assisted in creating value proposition

Confidential, New York, NY

Director, Business Development

Responsibilities:

• Partnered with hedge funds & consultants to garner interest in enrollment & curriculum development
• Conceived, planned, & managed innovative events for members & coordinated chapter meetings
• Constructed database mining efforts to improve website positioning to achieve a 15% spike in unique visitors

Confidential, New York, New York

Vice President

Responsibilities:

• Strengthened the sales pipeline through active involvement in the target market.
• Expanded accounts by 20% and bolstered new business growth achieving a 25% increase
• Engaged diverse companies to close key deals, including securing an account with Microsoft & establishing a mutually-beneficial partnership with Euro RSCG
• Built an in-house CRM system from the ground up and led data migration efforts from the Sugar to the Goldmine vetting the data to ensure accuracy.

Confidential, New York, New York

Vice President, Marketing

Responsibilities:

• Catapulted business growth, achieving a 20% increase in overall sales by cemented key partnerships for business goal alignment
• Defined benchmarks to measure against the competitive market and presented in front of large groups at industry seminars including Microsoft Partner Conference
• Obtained & retained clients by optimizing marketing efforts & working extensively with Salesforce CRM & other software tools

Confidential, New York, New York

Assistant Vice President

Responsibilities:

• Triggered revenue growth of $100 million via the establishment of business intelligence technology such as SAS, Oracle, Business Objects
• Maximized the use of technology to reduce expenses for global events, while empowering the organization with the ability to measure the effectiveness of programs using Microsoft Access & OLAP
• Enhanced global communications & services, while facilitating knowledge-sharing among internal groups by leading the implementation of a comprehensive database in Siebel

Confidential, New York, New York

Marketing Technology Manager

Responsibilities:

• Ignited growth in the premiums business line, achieving 10% growth, via the introduction of a comprehensive Ecommerce strategy
• Played in key role in generating $35 million in revenues by fine-tuning & optimizing the performance of the CRM database management system.
• Established the website in collaboration with all business units & global sites; the website was rated “Best of the Web” by Business Insurance magazine.
• Conceived the “Ask Zurich” beta test, developed the design using visual basic & engaged senior management resulting in approval for the project