Project & Product Management | Technical Integration| Planning & Optimization | Business Development

Digital Media * VAS * Mobile Advertising * Digital Mobile Content * Messaging * Applications
Core Competencies include:

• Start Ups
• Negotiations
• Strategic Planning & Relationships
• Product Design & Management
• Projections/Forecasting
• Leadership/ Team building
• Application Development
• Business Development
• Product Marketing & Campaign Management
• Deployment and Integration
• Project Management
• Web Application Development
• Market Management
• Communication

Professional Experience

Confidential
Manager, Digital Media, 2011 – Present

Key projects:

• Pioneered a breakthrough digital media strategy that increased digital media revenue by 575% within one year from $2.5m in 2011 to $14.6m in 2012.
• Developed an advertising strategy to monetize existing mobile channel s and generate new revenue streams through strategic partner offerings.
• Launched the first targeted mobile permission marketing service in Nigeria. Easyadz -Etisalat mobile advertising service, which can be used by SMEs and Corporates to effectively promote their products and services..
• Spearheaded the revamp of a music lifestyle product that led to a 300% increase in monthly revenue.
• Develop the Digital Media Strategy encompassing Digital Media commercialization, Mobile Advertising, Content Services, Messaging, Mobile Application Service providers (MASP)/Content Aggregator and other Value Added Services (VAS) while ensuring alignment with the overall business objectives and targets.
• Co-ordinate the Implementation of services outlined in the Digital Media roadmap within the defined timelines.
• Manage the entire Digital Media portfolio which includes acquisition, sales, marketing, operations and quality assurance.
• Establish, build up and maintain relationships with other departments and strategic partners.
• Co-ordinate the launch and enhancement of the following services but not limited to; Mobile Messaging : (Instant Messaging/Chat, Mobile Mail services, Mobile Social Network Services), Mobile Advertising, Digital Music, Mobile TV, Ring Back tune, Bulk Messaging, Airtime credit loan , Mobile health, Mobile Lottery, Mobile CSR, Alert Services and Mobile portal content.
• Facilitate the development and acquisition of Innovative and unique services in line with the Digital Media Strategy.
• Co-ordinate the development, integration and deployment of content-rich Apps.
• Develop and review value propositions, business cases, marketing campaigns, communication and launch plans.
• Efficient & effective budget planning.
• Identify alternative communication opportunities to increase service uptake in collaboration with other departments.
• Co-ordinate the evaluation and management of the third party vendors, content providers and Business Partners.
• Support Procurement and Legal teams to negotiate with Third Parties and develop contractual terms for the project specific agreements.
• Co-ordinate the execution of the product marketing strategy, communication and launch plan for digital media services.
• Continuously review unit activities, make recommendations for improvement, and implement approved initiatives to ensure enhanced performance of the team
• Coordinate or Facilitate training where skills gaps are identified.
• Develop processes, procedures & policies to guide Digital Media Activities within and across departments, and ensure conformity by all unit members and other stakeholders
• Developing relationships within the Media and entertainment industry.
• Review the technical implementation plan for digital media services and recommended solutions to potential barriers.
• Support the technical integration and launch of Bundled Devices, Mobile Commerce and Mobile Appstore.
• Provide project management support on key operational and strategic initiatives when required.
• Provide leadership and guidance to team members and manage subordinates’ performance towards the achievement of overall team objectives
• Coordinate the generation of daily and monthly performance reports for senior management.

Confidential
Value Added Services (VAS) Planning, Senior Engineer, 2008 – 2011

Key projects:

• Performed a key role in the deployment of Value Added Services for the Start up of Etisalat launched October 2008. Part of a three man-team that coordinated the installation, acceptance testing, integration and commissioning of Value Added Services and platforms (Short Message Service Centers (SMS), Short Message Gateways, Broadcast Messaging, Ring Back Tune (RBT), Mobile Data Service Platform for Content Management, Multimedia Messaging Center (MMS), Voice Mail System (VMS), Unstructured Supplementary Service Data Center (USSD), Content Management Portal, Download Service Center, 3G services: TV Streaming and Voice on Demand, Interactive Voice Response (IVR), Over The Air Device Management (OTA), Push-mail, WAP Gateway).
• Led efforts to Integrate Etisalat’s Content Aggregator (TATELECOM) systems with VAS nodes such as Short Message Gateway (SMPP), Ring Back Tune (Web service), Multimedia Messaging Service (MM7), and Billing Systems (Diameter).
• Created a Web and SMS-based Security Alert Solution using LAMP (Linux, PHP, MYSQL, Apache) and Kannel. (Currently in use to notify staff and spouses of reported security issues nationwide).
• Effectively completed an executive project exclusive to Etisalat Nigeria called “Dot Me”, launched September 2011. A twitter-styled status posts and followership, its deployment also required the introduction of home routing function, SMS routers and differential billing solution.
• Spearheaded the swap of Device Management Platform (Over the Air – OTA) for an Automatic Device Configuration Solution inclusive of Equipment Identity Register (EIR) and Open Mobile Alliance Device Management (OMA DM). Renegotiated the vendor’s compliancy statements, contract clauses and coordinated its full deployment.
• Coordinate new deployments, expansions, upgrades and enhancements of Value Added Services for better performance and heightened customer experience.
• Determine technical feasibility from User Specification Requirements /Business Requirement Documents and proffer improved solutions.
• Facilitate the launch of new products and services from conceptualization.
• Write Request for Proposals (RFP) to incorporate technical and business requirements.
• Engage in the evaluation and selection of vendors based on their compliancy statements in the proposal.
• Contract negotiations and drafting.
• Write business cases to justify the implementation of special projects and expansions within and outside the budget.
• Develop plans for deployments and expansions based on projections/forecasts and roadmap within the allocated Budget.
• Assist in the development of processes and procedures for easier project deployment with the department and across all relevant teams.
• Drive the resolution of performance or service affecting bugs on the VAS network.
• Coordinate acceptance tests and handover to support teams.
• Facilitate trainings on new VAS services for support teams and other business units.
• Recommend enhancements, new features and technology changes etc, based on research, seminars and workshops attended.
• Provide periodic project status reports for management assessment.

Confidential
VAS Engineer (Planning And Engineering), 2007 – 2008

• Facilitate the installation of new services (SMS gateway: SMPP and HTTP- General Front End Platform: GFEP, Mobile Data Service Platform: MDSP, Mobile Chat and 3G content platform).
• Develop plans for expansion of VAS platforms (MMS and WAP).
• Coordinate management and integration of Mobile Application Service Providers (MASPs)/third party.
• Evaluate and recommend improvements on Value Added Services (Magic Plus – SIM Toolkit, 3G).
• Investigate disruption of SMS-based services (HTTP).
• Coordinate the push of internal and external Bulk Messages.
• Recommend optimization of value added product and services. (Magic Plus Services -SIM Toolkit Application)
• Develop scripts to automated processes. (Windows based).
• Provide project status reports for management review.
• Provide reports for reconciliation and settlements with vendors on usage of SMS-based services.

Confidential 
Web Business Development Manager, 2006 – 2007

Key projects:

• Developed Silverbird group and subsidiary websites using Drupal (PHP and MYSQL). Sites completed include; Silverbird Cinemas, Silverbird group and Most beautiful girl in Nigeria (MBGN) etc
• Facilitated the growth of the Web department from start up:- recruitment, process development, training etc
• Initiated and implemented successfully the setup of a remote dedicated server for Web and E-mail services.
• Engaged in collation of requirements for launch of Silverbird Television Streaming on JumpTV (an online TV streaming website).
• Created a central interface for subsidiary-related content updates.
• Infused value added services into the websites e.g. Forums, games, review, poll voting etc
• Develop business strategies to boost revenue generation from the websites.
• Provide project reports for management review.
• Develop web-related services roadmap inline the Silverbird’s corporate goals and objectives.
• Evaluate and implement technical requirements for new projects.
• Improve quality of service of Web and Email Services.

Confidential
Software Engineer and Support (Consultant), 2006 – 2006

• Setup and implementation of Internet Banking application; Flexcube@ - installation and set up of Oracle 10g Application server, client, database, SSL certificate, Web server and the application at Intercontinental Bank.
• Integration of internet banking application with existing customer’s database.
• Customization of the front end interface of Flexcube@ based on the customer’s requirement.
• Onsite Support and maintenance of the internet banking application.
• Facilitate trainings on use of the internet banking application.
• Lotus Domino/Notes administration and setup
• First line troubleshooting and maintenance of LAN and Internet services.
• Generation of project status reports for management’s review.

Confidential
(VAS Planning and Implementation Assistant – NYSC), 2005 – 2006

• Facilitate the installation of Value Added Services (SMS gateway: SMPP and HTTP (GFEP: General Front End Platform), Mobile Data Service Platform: MDSP, Mobile Chat and 3G content platform).
• Coordinate expansions of VAS nodes (MMS and WAP).
• Coordinate third party Integration with VAS nodes (SMS).
• Investigate disruption to SMS-based short code services (HTTP)
• Manage the push of internal and external Bulk Messages.
• Evaluate and recommend optimization of value added services.(Magic Plus Services-STK, 3G)
• Develop scripts to automatic processes. (Windows based).
• Meet with vendors to recommend improved processes.
• Participate in acceptance tests to validate contracted features.
• Provide reports for reconciliation and financial settlements with the vendor.

Confidential
Research and Development Assistant (Intern), 2005 – 2005

• Develop web-based applications (phone directory).
• Manage Nitel e-payment platform (Database).
• Support GSM, Telephone and Internet Banking services.
• Support email service requests (creation and update accounts/groups etc).
• service upgrades/backup(email services, Flexcube upgrade, data recovery and backup, telephone banking)
• Evaluate and offer recommendations on new products.
• Plan seminars i.e. Institute for the Management of Information Systems (IMIS).
• Generate customer account statement (Flexcube).
• Internal and external customer help desk.
• recommend innovative technologies to improve quality of service

Confidential
Computer Hardware Engineer Assistant (Industrial Trainee), 2003 – 2004

• Computer hardware coupling, installation, maintenance and troubleshooting
• LAN/WAN configuration, administration and troubleshooting
• Internet configuration and maintenance
• Network and system security update and control.
• Data recovery and backup.
• Internal and external customer helpdesk
• Generate of customer account statement (Flex-cube banking software)
• Flex-cube banking software client installation and configuration.
• Daily download and backup of transactions.

Confidential
Online Banking and Research Assistant (IT), 2003 – 2003

• Administration of Valucard services ( processing and issuance of new cards-corporate and retail, liaise
• With Valucard Nig. Plc for issuance, upload and reversal, balancing accounts etc)
• Monitor network activities bank wide.
• Daily data backup.
• Engage in new projects such as database upgrade to oracle, online helpdesk and telephone banking.
• Internal and external customer helpdesk
• Generate customer account statement (Globus banking Software).
• Recommend new products and services (introduction of online banking services.)

Education & Training 

B.E. Computer Engineering Diploma, Computer Technology