SUMMARY:

• Digital Marketing / e - Commerce/ Software Development Over 15 years managing web-based, e-commerce programs across marketing, visual design, software development, engineering to generate revenue growth and improve operational efficiency.
• Create content updates, deploy online applications, support delivery of products to market.
• Facilitate collaboration, bridge between business and technical teams, process improvement. Outcome oriented: balance details with bigger picture in mind.
• Build strong highly matrixed teams, influence without authority, remove roadblocks.
• Optimize processes to achieve workflow rhythm, productivity, portfolio management, scrappy.
• Create results through effective teamwork, collaboration, identifying strengths.
• Appreciate humor to balance challenging situations.

PROFESSIONAL EXPERIENCE:

Program Manager

Confidential, Sunnyvale, CA

Responsibilities:

• Improved product excellence and operational efficiencies by monitoring and reducing bugs, customer issues by 54% over six months, especially issues outside Service Level Agreement.
• Participated in Guests at Confidential software project and provided guidance in security review process.

Online Program Manager Confidential

Confidential, Palo Alto, CA

Responsibilities:

• Managed updates to sprout. Confidential .com product web pages including mobile, cross-functionally with marketing, visual design, engineering, analytics.
• Reviewed content, performed QA, signed-off on User Acceptance Testing (UAT).
• Facilitated A/B navigation test. Managed vendor relationships. Migrated to WordPress CMS.

Program/ Project Manager Confidential

Confidential, Mountain View, CA

Responsibilities:

• Managed requirement execution and implementation for several programs:, online acquisition, email marketing, cross sell/ upsell marketing web pages, in-product updates, highly matrixed team.
• Migrated pages to Content Management System, CMS, CQ5 Adobe Experience.

Confidential

Web Operations Program Manager

Responsibilities:

• Aligned marketing campaign implementation requirements to execute product offering launches across multiple channels: web, in product, mobile, email campaigns, online acquisition for product e-commerce.
• Managed content updates to web pages between marketing, legal, finance, compliance and vendor.
• Assisted with project managing new creative campaign with vendor for web and product branding updates.
• Implemented new operating mechanisms to standardize process, improve workflow productivity.

Confidential

Senior Web Program Manager/ Project Mgr/ Scrum Master

Responsibilities:

• Using Agile, executed requirements for portfolio of web product updates across: marketing, creative design, usability, analytics, software development, quality assurance, testing -- for weekly customer facing web releases, generating $85m/ yr for upsell, upgrade, cross-sell marketing. Web development and CMS.
• Collectively, improved conversion rates, click through, retention, unit sales and page performance.
• Facilitated campaigns implementations, A/B tests, tracking, improved shopping cart experience.
• Led prioritization, scheduling, ensured requirements are understood, optimized processes.
• Produced end of sprint reports, metrics, capacity utilization, raised issues, concerns, solutions.

Confidential

Senior Web Program Manager / Project Manager

Responsibilities:

• Managed implementation of web marketing e-commerce cross-sell: QuickBooks Online, QuickBooks, Mobile Apps, Payments, Payroll, SaaS offerings, generated $65m/yr revenue, increased sales, conversion rates.
• Improved online web registration experience, 4 million customers.
• Drove execution, scheduling 20 - 30 projects portfolio, iterations simultaneously across marketing, creative, interaction design, customer usability, analytics, A/B Tests, software development, quality assurance for weekly customer facing web releases. Managed stakeholder expectations.
• Removed roadblocks, addressed open issues for cross-functional team of +35.
• Facilitated quarterly, fiscal year planning workshops; produced prioritized deliverables roadmap.
• Managed resource allocation, matrix capacity planning; informed stakeholders resource needs.
• Improved operational mechanisms, business processes to accommodate +200% increase in project workload capacity which led to faster delivery and business growth.
• Guided organizational change from mid start- up to high-performing teams.

Project Manager

Confidential

Responsibilities:

• Task team for web portal collaboration project that required fast implementation.

Program Manager

Confidential, San Jose, CA

Responsibilities:

• Managed Confidential web portal program for customers, partners, channel marketing.
• Implemented strategy, promoted governance framework, aligned deliverables, roadmaps.

Program/ Project Manager

Confidential, Cupertino, CA

Responsibilities:

• Converted manual processes to automated functionality by adding web-based .net to cross-functional, global business system, tools.
• Streamlined business processes resulting in more accurate Plan of Record for forecasting, platforms, product requirements, marketing, engineering, operations, manufacturing, supply chain.
• Collaborated with product marketing teams, marketing communications, media, to determine consistent messaging and nomenclature for customer brochures.
• Produced Confidential process for cross functional change management and gained agreement.

Confidential, Palo Alto, CA

Project Manager

Responsibilities:

• Implemented third party, customer facing web pages and intranet web portal from vendor selection, software development enhancements, go-lives, data migration, legal, audit, bug fixes.
• Collaborated with Confidential .com marcom to implement consistent creative content, branding.
• Transformed processes from manual to automation and change management.
• Reduced order fulfillment delivery time of product to customer from 16 to 10 weeks.
• Provided team guidance; introduced new project management methodology and best practices.

Program Manager

Confidential

Responsibilities:

• Created Requests for Proposals (RFPs), managed application review, awards, product order management, customer relationships.
• Aligned initiatives with Confidential ’s marketing strategy.
• Designed $3m mobile technology solutions grant program, collaborated with product marketers.