EXPERTISE

• Consumer Promotion Conception & Execution
• Vendor Relations
• Marketing Budgets & Planning
• Media Buying
• Project Management
• Research
• Client Relations
• Print and Radio Production
• Copywriting & Editing
• Promotional Partner Management

• Proficient with Microsoft software 1997 - 2010, (including Word, Excel, PowerPoint, Publisher, Outlook), as well as FileMaker Pro, Adobe Acrobat Pro
• Comfortable with PC or Macintosh platforms
• Moderate experience with Adobe Illustrator and InDesign

PROFESSIONAL EXPERIENCE

2011 – 2012 Confidential
Dallas, TX
Promotions Manager, Central Region Large Markets

• Developed the creative and strategic planning skills of a regional media sales promotions support team of eight people across four markets (Dallas, Cleveland, Austin, San Antonio) that were responsible for over $31 million of incremental revenue based on promotional opportunities provided to clients in 2011
• Created a nationwide collaboration and idea-sharing center for the company’s promotions team using Basecamp
• Analyzed client business needs from a consultative perspective to create, plan, and implement custom promotional opportunities and brand strategies to grow their business as well as that of TWCM
• Communicated with Sales Leadership in each market to assure that client needs and company expectations were met by the promotions team
• Provided guidance during promotional development and execution regarding legal issues and worked with corporate legal and risk management to obtain proper clearance and documentation
• Supervised implementation of third party applications when necessary to facilitate client needs for a promotion (e.g. Facebook contesting apps or other social media)
• Ensured that promotions incorporated TWCM digital offerings when appropriate (Video On Demand, Direct Marketing Solutions, Audience Networks and Roadrunner.com)

2008 – Present Confidential
Dallas, TX
President

• Invented a patented (utility and design issued) product for cats
• Manage all aspects including patent application, design, prototyping, manufacturing, packaging, web site design and maintenance, accounts receivable/payable, sales, and distribution

2007 – 2008 Confidential 
Dallas, TX
Manager, Marketing and Corporate Communications

• Managed all marketing needs for Movie Tavern, including but not limited to:
• Purchased and produced multi-market advertising (radio, print, promotions) for grand openings in four markets in 2007 and on a continuing basis for existing locations
• Developed corporate collateral (materials for trade shows, sales materials)
• Coordinated grand opening VIP nights, including invitations, local charity selection, ribbon cuttings and live entertainment
• Selected vendor for launch of online gift card purchasing, processing and fulfillment
• Developed and ensured brand and message consistency across all platforms, including local store marketing efforts
• Managed PR consultant and advertising agency relationships
• Wrote 2008 Marketing Plan and formulated budget recommendations

2004 – 2007 Confidential
Dallas, TX
Marketing Communications Consultant (On-site)

• Managed the marketing needs of internal clients, including Product Line Management, Parent/Student Marketing, and product-specific Market Development Managers
• Managed conception, production and fulfillment of marketing communications, to include print advertising, direct mail, email communications, point-of-sale and collateral
• Interim Packaging Graphics Manager for E&PS packaging 12/04 – 4/05.
• Placed on-site when current manager left in the middle of “back-to-school” packaging production
• Managed two production artists

2002 – 2005 Confidential Plano, TX
Owner/Partner

• Involved with all aspects of business including accounting, advertising, staffing, payroll, taxes, inventory, sales and day-to-day operation
• Opened and established a full-service retail establishment that offered upscale boarding, grooming, daycare, and premium retail items for dogs and cats

2000 – 2002 Confidential 
Dallas, TX
Account Supervisor

• Planned and managed accounts including T-Speed Broadband, Stephen Arnold Music, Freeman Auto Dealers, American Airlines Cargo, Decibel, and SportsAccess (a division of Fox Sports Net)
• Produced print advertising, promotions, and collateral

1995 – 2000 Confidential
Irving, TX
Director of Marketing, 10/96 – 7/00
Marketing Coordinator, 4/95 – 10/96

• Planned and executed annual budget of $1.6 million
• Developed, planned and executed network promotions
• Planned and bought media (print, outdoor, radio, cable)
• Organized public grassroots events to promote professional team broadcasts
• Arranged special events for VIP events, dinners, celebrity/client meetings
• Worked with external ad agencies and/or internal resources to produce print, radio, outdoor, venue and trade show graphics, and promotional items
• Maintained network relationships with front offices of professional teams in the five-state Southwest region (e.g. Dallas Mavericks and Stars, Houston Astros, etc.)
• Negotiated and managed corporate sponsorship obligations with professional and collegiate partners.
• Developed and executed promotions for advertising clients and affiliate (cable, satellite) partners.
• Produced materials for advertising sales
• Received PROMAX Gold Award for an advertising sales kit

EDUCATION
Bachelor of Science, Majors Advertising and English
Chancellor’s Award, Full Academic Scholarship

PERSONAL INTERESTS

• Travel, SCUBA diving and golf
• Former Board of Directors, Treasurer, Dallas Fort Worth Marine Aquarium Society (DFWMAS.org)