PROFESSIONAL SUMMARY

Motivated, creative and versatile professional, with over 10 years of experience in various aspects of the business and I.T. (Information Technology) world. Excellent communication, people, management, organizational, design, development, marketing, analytic & training skills. 
Having worked with small and Fortune 500 (and Fortune 100) companies, I seek to join a leading organization in a key role, with the opportunity to grow.

KEY STRENGTHS / MAJOR CAPABILITIES

• Consulting, Benchmarking and Implementing various strategies for SEO (Search Engine Optimization)
• Planning and executing strategic marketing campaigns online (web-based or static beginnings) via web, internet, email, etc., and to measure metrics & analytics to influence positive ROI; impressive accountability.
• Ability to manage, delegate, & train teams in various aspects of Internet/Online Marketing, including webmaster, developer, designer, producer, writer, etc. using state-of-the-art techniques, methods & trends.
• Sophisticated understanding and enthusiastic researcher of technologies, such as SEO, SEM, CRM, PPC, affiliates, Marketing concepts, strategies & methodologies, ecommerce, ROI, and much more.
• English communication in a variety of styles, to accomplish different goals. From code to content, design to development, management & training to marketing & analytics, I’ve the resources and experience to be a success.
• Goal, achievement and result oriented; Able to see the “big picture”, as well as having an eye for detail. Flexible & collaborative, but also able to delegate, & be self-managing.
• Innovation & Persistence; if I don’t have the solution, I will find it or learn it.

SKILLS 

Knowledge

• Emerging Technologies & Trends
• Online Marketing
• Vendor / Agency Management
• E-Commerce
• Web Development
• Web Design
• Webmaster
• Content Management
• Content Sourcing

Software

• Microsoft Office
• Microsoft Works
• Microsoft Project
• Corel Office
• LotusNotes
• Microsoft FrontPage
• Macromedia Dreamweaver
• UltraDev
• Homesite

Languages

• HTML (including 5)
• DHTML
• XHTML
• CSS
• JavaScript
• VBScript
• CGI
• Perl
• PHP
• ASP
• MySQL
• SQL

WORK EXPERIENCE

Confidential 2007 – Present 
Atlanta, GA 
Managing Consultant

Consulted with diverse clients on Online Marketing strategies, Web development and SEO (Search Engine Optimization), Web 2.0, SMO (Social Media Optimization), etc.
Confidential Atlanta

• As a founding member of this non-profit, I built the website, and provide webmaster-ing, SEO, Content Management, Competitive Research & Benchmarking, analytics, as well instruct in martial arts

Confidential

• Consulted & Implemented SEO strategies & techniques, competitive landscape benchmarking, monthly analytics (Google Analytics & Coremetrics) and competitive progress reports, keyword research, offsite strategies, etc.

Confidential

• Consulted on Web Development & Online Marketing implementation

Confidential

• Consulted on Web Development, Content Management & SEO

Confidential

• Initiated in-house SEO process with aligned Analytics (Google Analytics & Coremetrics)

Confidential

Confidential

• Help design & develop website

Confidential

• SEO Competitive Research & Benchmarking & Consulting

Confidential

• SEO Competitive Research & Benchmarking

Confidential

• SEO Competitive Research

Confidential

• Consulting on SEO implementation & Content Management Solutions

Confidential

• Help develop micro-site, including content management systems, blogging platform, SEO

Confidential

• Development migration into Joomla

Confidential

• Consultation on front-end Development

• Edit, proofread, provide SEO & edit Creative Commons imagery for articles for online magazine

• Raised Web-Generated revenue across country SMB Portals in South East Asia by 40-60%, within a 12-month period.
• Strategic Planning, Initiation and Managing Execution of web and eMarketing (online, internet & email marketing) campaigns for the SMB & Enterprise sector in Singapore, Indonesia, India & Thailand
• Conceptualized & Initiated execution of program to equally distribute visibility of various Business Unit’s products on portals
• Designed, Developed & Managed execution of eDMs (electronic direct mail marketing), Promotions & Special Events Pages, Micro-sites, Links & Chicklets; all as supporting and achieving various SMB campaign objectives
• Used various reporting tools to create reports, analyzed and acted upon Campaign Performance Metrics & Conversions (Omniture & Coremetrics)
• Liased directly with CRM & ERP associates to achieve full CLM (closed-loop marketing), from ensuring accuracy & completeness in customer database and targeting the audience, to loyalty programs, Opt-ins and personalization.
• Migrated old portals into new standards of design & development, ensuring usability and structure
• Facilitated New Product Introductions online
• Managed partners & vendors in collaborating on projects
• Re-developed and Maintained SMB portals and updated online Product Catalogues
• Helped facilitate various customer incentive rewards programs within Singapore
• Lead presentations and meetings to highlight achievements and discuss escalations
• Served on various project planning and execution boards for various aims
• Trained various agency employees in HP Proprietary software, HP eMarketing standards, Design & Development standards, etc.
• Continuously improved operating processes, keeping in mind budget (and individual & team targets), so as to lower cost and improve ROI.
• Conducted in-depth training for new team members to repeat all duties of a Country Operations Manager for other South-East Asian countries

Worked with diverse clients to:

• Conceptualize, Initiate and Manage online web, Internet & email Marketing campaigns
• Lead & Coordinate various aspects of Online Acquisition & Retention Marketing efforts designed to drive site traffic. PPC (pay-per-click), SEO (search engine optimization), SEM (search engine marketing), Affiliate programs, Portals, Comparison Shopping sites, Affinity sites, & other media-based business building activities.
• Analyze metrics of marketing campaigns, web sites & portals (seo, usability, keywords, structure, lead generation, customer database, etc.), create reports, and consult on effective strategic solutions for better ROI (Coremetrics, Omniture, etc.).
• Advise on content for lead generation, retention, return visits, lead conversion, SEO, SEM, etc.
• Develop entertaining yet informative newsletters and collateral materials
• Explaining & Offering high bandwidth/low bandwidth options
• Full life-cycle local and web-based application development
• Site maintenance and communication establishment

• Initiated company website development to improve communications
• Facilitated inter-departmental communications via reports, newsletters, etc.
• Crisis Management in day-to-day escalations
• Managed team of over twenty customer service representatives
• Prepared reports based on sales and Customer Service Representatives

EDUCATION

Business Administration / Marketing