SUMMARY:

• Ideal Candidate for Digital Marketing, Website, Analytics, CRM, & Project Management
• Seeking to provide your company with a stable, professional, positive, hard working and motivated company leader.
• To bring real world experience to produce tangible results and become an integral team player within your organization.
• To demonstrate and utilize acquired skill set to ensure rapid growth and revenue increase for your company.
• Eagerness to succeed, team player mentality, as well as great communication skills contribute me as an asset to your company’s organization.
• Excellent Management and Business Leadership skills
• Ability to Develop Goals and Surpass expectations.
• Detail and Multi - task Oriented; able to Execute on your commands & objectives
• Self motivated and Highly Energetic, Dedicated and able to adapt quickly
• Level headed and optimistic even in the most stressful environments
• Wide variety of knowledge and experience of Business/Sales/Marketing, Information Technology, and Internet course materials
• Sense of professionalism with a proven record of accomplishment you demand in today’s ever changing, goal & result oriented work environment.

WEBSITE & COMPUTER SKILLS:

• HTML, xhtml, CSS, Adobe/MacroMedia Products - Full line including Photoshop, InDesign, Illustrator, Fireworks, Flash, Dreamweaver, etc.
• Fully experienced with website content management systems such as Tridion, Adobe Experience Manager, Joomla, Wordpress, Adobe Creative cloud and AEM admin, etc.
• Microsoft CRM Dynamics, Office 365, ACT by Sage, VisualComposer, Ecommerce Apps, SalesForce
• Costar, Loopnet, Commgate, Real Capital Analytics, etc.
• Microsoft Office suite - Excel, Access, PowerPoint, Outlook, Ms Word.
• Well versed in Internet/SEO/SEM and network knowledge skills
• Windows and Apple/MAC applications - Proficient in all environments up to present Operating Systems.
• Well versed in all Confidential business applications (LinkedIn, twitter, Facebook, foursquare, etc.)
• Fully experienced with nation leading email blasting software for distribution lists (Exact Target, Swiftpage, Constant Contact, Eloqua, etc.)
• Experienced in web analytics software such as Google Analytics, Tealium, Omniture, SiteCatalyst, Test & Target, Adobe Marketing Cloud, AEM Adobe Experience Manager, Tridion, TeamSite, etc. as well as E-Commerce analytics and automation.

WORK HISTORY:

IT Multiple Websites Tag Manager

Confidential

Responsibilities:

• lead in tag management systems such Tealium, and Google Tag Manager.
• Installed marketing and analytics code for Adwords, Doubleclick, heap, Bing, Facebook tags, audience manager, adobe analytics, with systems such GitHub, leankit, slack, sococo, salesforce DMP, and others.
• This includes the upgrades and installs as well as technical project management and team leadership activitiies.

IT Program Manager

Confidential

Responsibilities:

• Provide reporting program management and digital marketing consulting and training services for the reporting track of call centers upgrades project.
• Including IT ticket resolution within the remedy system, and performed assistance in the training of the reporting modules and defect resolution to ensure project was on track for scheduled deliverables.

Technical Software Includes:

• Adobe and Google Analytics, Google Ad-Words, Google AdMob, AdRoll, Omniture / SiteCatalyst, AEM Adobe Experience Manager, Adobe Dreamweaver, Adobe Creative Suite, Photoshop, Fireworks, etc.
• Marketo, Salesforce, Eloqua, HubSpot, MailChimp, Act Online, Microsoft CRM Dynamics
• Adobe Creative Cloud, Adobe Marketing Cloud, Hootsuite, Word-Press, Magento, Unbounce, Optimizely, DoubleClick
• Salesforce and Microsoft Dynamics CRM administration

Confidential

Analytics Consultant

Responsibilities:

• Provided digital marketing consulting services for leading military insurance provider.
• Projects include working with advertising platforms and vendors to develop marketing insights and digital strategies (Including Confidential, Social Media, Email Marketing, website tagging, code implementation, and troubleshooting).
• Functioned as project lead role for marketing project management items such as assigning/scheduling tasks, reporting & analytics, and communicating assessments, recommendations, and direction with both with off shore teams and internal higher executive management.

Core Competencies include:

• Digital Marketing; Marketing Automation; Demand Generation; Lead Nurturing
• Content Marketing; Brand Management; Integrated Marketing; UX Design; Graphic Design
• Website Optimization; Segmentation & Personalization: SEO; Pay-Per-Click; Reporting & Analytics; Lead Scoring; Consumer Behavior
• Confidential Administrator and Marketing; Market Research; AB Testing; Predictive Modeling; Process Optimization; Business Development and E-commerce admin

Confidential

Search Consultant Specialist

Responsibilities:

• Assist in developing strategy for social media, paid search, display, and retargeting campaigns on Google AdWords, Bing Ads, and various Confidential platforms which includes: keyword research, media planning, campaign setup and budget optimization; including ad copy and idea generation, testing, bid management, and keyword expansion.
• Identifying opportunities and analyzing key performance indicators in the marketplace to diversify campaigns, expand visibility and consistently improve performance for best results (lead generation and sales revenue) including providing trend analysis, benchmark reports, attribution analysis, and provide suggestions to grow and optimize landing pages, creative displays, and ad copy testing.
• A/B testing & measuring ad variations of text ads, ad-groups, keywords, and videos for use with A/B testing tools; Optimize all bid strategies to hit CPA/ROI goals.
• Track, report, and analyze website analytics and Confidential initiatives and campaigns and assist with activities such as content strategy, and keyword strategy to increase rankings on all major search networks and provide weekly and monthly reporting to management based on required ROI and measurable KPI's.

Confidential

Online Developer & Interactive Marketing Program Manager

Responsibilities:

• Instructed and trained fellow managers on process engineering and analytics
• Performance Management, Coaching and Feedback training to staff employees
• Visual Management and Communication techniques including process confirmations
• Root cause problem solving sessions with Upper Management and staff
• Standard Operating Procedures development, training, and implementations
• Capacity / Time management for employees and future state planning for deliverables
• Voice of the Customer - Analytics and Metrics for business customer intelligence

Marketing Website Digital Program Manager

Confidential

Responsibilities:

• Responsible for Paid Search Advertising/ Confidential campaigns including ROI, budgets, tracking, and visitor traffic flow analysis. (Personally discovered/implemented 37% savings for Adwords campaigns)
• Developed reporting process for gauging traffic and key performance indicators
• Compare and benchmark results and implement solutions to outperform competition
• Lead specialist administrator for marketing/sales information systems such as Omniture/Adobe SiteCatalyst, Test & Target (A/B testing), Google Analytics, SalesForce, Wordpress, Sharepoint, Social Media, Email blast and client survey systems
• Negotiate, motivate, and worked with media vendors, internal teams, and resources to ensure efficiency and proper company standards across all marketing efforts
• Created training manuals, and video captivate documentation for processes

Director of Information Systems & Research / Digital Marketing Manager

Confidential

Responsibilities:

• Administration for the Microsoft CRM Dynamics and Office 365 systems
• R esponsible for updating Marketing Collaterals and Design
• Oversee Confidential channels for several organizations related to company
• Database and CRM/Act Management - IT/Email- Desktop setups and service/installs
• Prepare GIS related maps and other Demographic Research related reports
• C reate proposals (online and offline) for winning projects.
• Perform research projects (look up listings/ownership data on HCAD, use CRE Tools/databases and others such using resources such as CoStar, Loopnet, Commgate, Hoovers or Lexis Nexis to search people/companies, perform market research tasks).
• S earch recent real estate news pertinent to Houston market and disseminate upon direction for best use of Katy area branding
• Create project proposals, including collection, verification/ final approval and analysis.
• Propose, budget, Create Marketing efforts to provide Katy area exposure including managing all Confidential channels. (i.e. Facebook, LinkedIn, twitter, RSS feeds,, etc.)
• Assist in development of project reports on key trends, issues affecting the markets, economy and region.

CRM Data and listings lead and Market Research

Confidential

Responsibilities:

• Updated and Implemented CRM data listings along with analytic report writing
• Completed and Update research surveys of the Houston office market (Perform property database searches using resources such as CoStar, Loopnet, Commgate, Lexis Nexis, Microsoft Dynamics CRM, etc.).
• Obtain updated information on office lease listings
• Assist in quarterly office market statistics process, including collection, verification and final approval and analysis.
• Contribute effectively to all national or regional research reports with specified local market content.
• Track, maintain, and disseminate detailed data for critical indicators including lease and sales comparables, development pipelines and active tenants in the market
• Analyze and report on the local and regional economy with respect to employment statistics, major company activity, industry trends and demographic that affect the industrial real estate market and economy
• Contribute to special research reports and white papers on unique market economic, or industry trends.
• Attend all relevant sales or business team meetings and actively contribute local or national research insights.

Confidential

Web Administrator Manager

Responsibilities:

• Create and maintain Confidential .com website pages, property websites and individual specialty pages and portals
• Create and maintain personal web pages for brokers. Create and maintain web pages to support promoting listed assets.
• Tridion, TeamSite, Adobe Experience Manager AEM admin
• Maximizing the web and e-marketing campaigns to reduce marketing costs and create speed to market
• Oversight of electronic marketing materials to comply with company standards.
• Stay informed about changes/developments in online marketing environment and bring to attention of management as warranted.
• Exploring new technology as directed to take full advantage of better marketing and data management opportunities
• M ake recommendations as to the optimum solutions and maintain uniformity in applications utilized by the company.

CRM and Database Administrator

Confidential

Responsibilities:

• Administer Microsoft Dynamics CRM records, settings, users, and data sets for listings and opportunities
• Maintain the property listing database (available inventory reports, listing exports to third party vendors, renewals and expirations, comps, closed listing/transactions report, etc), and commission tracking system.
• E-Mail Inventory reports to the brokerage community on a regular schedule
• Notify brokers of expiring assignments and leases
• Maintain broker, developer, owner, etc., contact mailing and e-marketing lists
• Create and implement database training programs and training guides for brokers and staff
• Manage the deployment and use of CRM Database and Eblast engines (ReApps & MindMatrix) integration and implementation
• Assist with data sharing efforts to reduce redundant research
• Manage Database administration issues and created training and video documentation

Marketing Manager / Research Systems Support

Confidential

Responsibilities:

• Create & Implement Marketing online efforts
• Act as vendor contact for company-wide online subscription services - including ReApps, LoopNet, CoStar, LandVision, CommGate - and Microsoft Dynamics CRM applications for addressing problems/issues experienced by brokers and/or staff
• Provide training as requested by management for these services/applications
• Assist brokers/staff with electronic marketing efforts utilizing these services
• Assist with GIS and Mapping support as requested by the president
• Assist with research, listing, comp, and data/info requests by brokers
• Assist with brochures, images, graphics, photos, mappings, etc. using photoshop, fireworks, illustrator, indesign and other industry tools

Sales Process Trainer / Online CRM Consultant

Confidential

Responsibilities:

• Responsible for assisting with the development, implementation, and tracking of interactive online search engine marketing strategies.
• Maintained and secure uptime for multiple servers. Eliminated potential future server/programming errors and downtime by preventive maintenance.
• Assist Clients in troubleshooting and correcting programming and user errors in client’s online CRM databases. Also Design Sales process web interfaces to improve effectiveness for over 1000 users. (provided consulting for around 300 company clients.)
• Supervised the implementation of multiple CRM installments and the import/export into and from various systems including Dynamics CRM, Share Point, and SQL environments.
• Plan and develop web marketing strategies. Personally cut advertising costs by 50% while surpassing the quantity and quality of leads.
• Designed email and fax blast campaigns for both the company and customers. Well versed in online marketing strategies.
• Experienced CRM consultant, with influence from SalesForce, Speak to the TOP, Goldmine, and Sandler Sales Institute.