SUMMARY:

• Worked on digital strategy presentations for seeking budgets and funding from senior stakeholder to enhance the the digital touchpoints.
• Worked with Confidential vendor for implementations of overall digital strategy
• Experience in paid search marketing (PPC), Organic (SEO), Google Analytics, Social Media, and Online Marketing tactics.
• Daily, weekly, and monthly internal reporting, as well as quantitative analysis
• Monitoring and managing paid search campaigns within Google Adwords
• Perform on - page optimization and content editing, including call-to-action statements, headlines, meta tags, page titles, alt tags, and description to improve and sustain clients’ sites’ organic rankings on the major search engines.
• Perform keyword research, analysis, and implementation of targeted keywords.
• Analyze ranking reports and analytics data which may include competitive analysis.
• Work in conjunction with SEO content writers and Offsite Specialists to synchronize strategies and activities to drive more relevant traffic to clients’ websites.
• Perform website evaluations to identify areas of improvement and potential issues.
• Make recommendations for ranking improvement and implement recommendations on client sites as needed.
• Manage and own campaign pipeline through integrated marketing efforts for effectiveness and results.
• Lead generation through web, email and social media efforts to meet the sales lead pipeline
• Responsible for the creation, execution, maintenance and analysis of automated marketing campaigns to support sales objectives
• Work with the industry's most respected sales team to develop collaborative programs that help find new buyers and cross-sell into existing accounts within the commercial business segment
• Work with product marketing and product management to translate product goals and objectives into actionable integrated marketing plans that deliver results within Commercial accounts
• Strong understanding of processes and systems within the marketing/sales cycle, experience with integrated CRM systems such as Netsuite or Salesforce.com integrating web behavior with marketing automation and CRM software preferred and created closed loop reporting capabilities from marketing platform, Marketo and CRM system such as SalesForce
• Plan, build and execute email marketing campaigns including selection of marketing lists and email creative.
• Assist in developing automated triggered email campaigns using Stoneshot
• Create advanced audience segmentation based on behavioral, transactional, and preference data
• Monitor marketing reports and communicate daily, weekly, monthly and quarterly results
• Forecast expected results for campaigns and measure actual results against the forecast numbers.
• Work with internal and external teams to develop and deploy marketing campaigns (e.g., SEM, Webinar, Email, Display)
• Supported sales with lead generation programs through various email campaigns and CRM activities and events
• Create social media pages content for specific time measured campaigns
• Constantly monitor the brand's social media channels to communicate and engage with the community, encourage loyalty, stimulate conversions, and foster conversation around the brand.
• Create conversation-worthy content for each specific network including Facebook, Twitter, Google +, Pinterest, and Instagram.
• Write, procure and manage engaging content throughout web pages, web collaterals, email and social media pages.
• Collaborate with Marketing, Creative and Sales teams to develop advertising, collateral, email blasts, Facebook advertising and landing pages.
• In-depth analysis and reporting from various digital channels such as social media, Email, mobile apps, websites and other digital properties.
• Develop dashboards and reports to meet the needs of key clients at both strategic and tactical level
• Working with Google analytics and NetInsights for Web analytics reporting needs.
• Analyze website metrics, customer surveys, and consumer usability studies to identify opportunities to market and promote the online self-service channel
• Establish and track KPIs for overall site performance
• Maintain proper site tagging to ensure accurate reporting
• Link on-line activities of key user segments with offline sales and redemption behaviors to assess the incremental value of web properties
• Conduct A/B and other test plans, analyze results and recommend actions

EMPLOYMENT HISTORY:

Confidential, Houston, TX

Project Manager

Responsibilities:

• Responsible for working with large consulting firm, Confidential to solidify the Big Data Requirements for Moonshot program to eliminate seven types of cancer
• Created data dictionaries while working with cancer researchers and data scientists.
• Created project plan to support the delivery dates and provide project execution timeline estimation to approval committee
• Developed relationships between different data entities and defined data hierarchies and complex data relationships
• Collect and analyze quantitative data from both primary and secondary data sources and conduct qualitative analyses
• Apply critical perspective across multiple client and industry data sources
• Communicate findings from your analyses to internal team members and, over time, to clients
• Prepare PowerPoint presentations across a variety of project types and presentation settings
• Presented workflow analysis for proteomics team for funding.
• Did pipeline analysis for proteomics
• Supported internal Confidential team for requirements management for both research and clinical purpose.
• Workflow management in LIMS system to automate both complex and routine tasks to manage and track samples.
• Pipeline Analysis for the pre-processed data to facilitate Confidential analysis
• Integration with Confidential instruments for results and automate email notifications

Confidential, Houston, TX

Digital Campaign Manager

Responsibilities:

• Implemented email campaigns in Marketo and Stoneshot to maximize traffic and revenue per email
• Coordinate among agency, vendor, partner and client stakeholders to ensure coordination of resources across campaign development and deployment
• Develop the content with marketing teams and third party content providers to integrate the content in email
• Develop and create the content calendar for recurring email campaigns
• Manage to the blast calendar and the requirements for on time campaign deployment
• Executed new lead nurturing and marketing automation programs
• Developed marketing content for email and lead nurturing programs
• Report weekly/monthly/quarterly on the key metrics of lead nurturing programs and monthly email campaigns
• Track trends and recommend strategy enhancements based on analysis of campaign results
• Facilitate upload test target lists
• Develop integrated marketing campaigns on webpages with high traffic and high access rates
• Develop analytics plan to improve the campaign access rate by adding technical components to web arts using javascript or CSS
• Developing analytics reports customized to user level and access level for senior management to track the success rate of campaigns.
• Experience creating and executing highly impactful and engaging social media campaigns
• Experience in Facebook, Twitter, LinkedIn Campaigns and unique voices used for each social media platforms.
• Experience producing data analytics for social media campaigns
• Develop campaign standards and processes using market. Manage all elements of the retention program including modeling, building and execution within Marketo and Gainsight.
• Build, deploy and monitor automation campaigns
• Identify and optimize segment profiles and populations
• Segment database to build the most impactful campaign lists
• Build test frameworks to continually improve campaign metrics and develop dashboards for KPIs
• Design and implement adoption webinar programs using Marketo
• Work closely with agency teams and clients to plan campaign cycles and monitoring KPIs
• Stay current with the latest B2B Marketing Automation Practices
• Creating and maintaining automated weekly/monthly/quarterly reports and dashboards for brand managers and senior management
• Establish and manage campaign dashboards that lead to actionable insights and recommendations for improving the user experience.
• Analyze prospective market landscape and recruitment potential, including segmenting audiences and recommending respective A/B tests.
• Track organic rankings and traffic to key site sections by measuring keyword positions, search volume, and overall site visibility using Google Analytics and SEO tools
• Oversee relationship with digital agency analytics team and ensure Corporate Digital Analytic goals are delivered in best-in-class manner to organization, in an insightful and action-driven manner
• Optimizing online sales performance through the design, development, and communication of web traffic related analytics with an emphasis on GOOGLE analytics.
• Perform on-page optimization and content editing, including call-to-action statements, headlines, meta tags, page titles, alt tags, and description to improve and sustain clients’ sites’ organic rankings on the major search engines.
• Perform keyword research, analysis, and implementation of targeted keywords.
• Analyze ranking reports and analytics data which may include competitive analysis.
• Work in conjunction with SEO content writers and Offsite Specialists to synchronize strategies and activities to drive more relevant traffic to clients’ websites.

Confidential, Houston, TX

Sr. Business Analyst

Responsibilities:

• Developing mobile, web and email campaigns for different initiatives and requests from different departments.
• Ensures compliance of postal policies and procedures, along with the necessary review of developed materials as it relates to social media programs.
• Manage the content development process from end to end. This requires working with internal and external content contributors
• Establish and manage work flow for requesting, editing, creating, translating, publishing, and archiving content
• Manage social media strategy and content across key social channels

Confidential, Houston, TX

Business Analyst

Responsibilities:

• Review the current billing system’s limitations and recommended enhancements and implemented strategies to streamline current processes, and maximize performance.
• Assessment of workflow process and review of aging and denial reports
• Created detailed and simple to understand Functional Specification Documents for the development team.
• Created SQL scripts to analyze existing data to understand data related requirements and issues faced by the business.
• Involved in meetings with development and QA teams to explain the business requirements.
• Created work items for the development team and Assigned work to the developers with scheduled timelines using JIRA (Defect and Requirement Management Tool)
• Managed monthly releases and provided defect status to the Business group in the form of daily excel reports that contained the outstanding and closed defects
• Analyzed user interface and redesigned it for existing and new functionalities to increase user friendliness using SnagIt tool.
• Responsible for executing test scripts, tracking UAT results, and communicating defects to the development team by providing full documentation of all test results (especially unexpected results of previously unknown defects.)
• Prepared daily and weekly reports to be sent to the business giving complete details about the open defects, closed defects, and WIP defects.
• Coordinated defect validation with business team and assist development team in recreating defects and providing them with a detailed explanation on the defects.

Confidential, Houston, TX

Digital Marketing Analyst

Responsibilities:

• Developed and implemented strategy for positioning, branding and enhancing the reputation of the collaborative Platform for students and Faculty to connect in University through the web and new media.
• Assumed day-to-day management responsibility for the Confidential University home page and attendant sites, and help conceive and develop web content for these sites.
• Established and managed quality standards of digital marketing and communications materials.
• Measured effectiveness of content, messaging, and other strategies in achieving marketing and communications goals.
• Monitored new and emerging technologies and technology applications.
• Supervised a team of direct reports, including positions responsible for web development, web design and content management.
• Established and maintained an institutional presence on multiple social media channels that garnered local, regional and national attention.
• Created and managed several pieces of web content; provided support and training for communications managers and support staff throughout the university

Confidential

Business Analyst

Responsibilities:

• Conduct meetings with user groups and internal stake holders to gather, understand, and document product/service requirements.
• Acted as project manager by maintaining continuous communication with key stakeholders and developers throughout development and the testing lifecycle to ensure final product meets requirements and expected outcomes.
• Collaborate with business partners to discuss technical feasibility and best approach to innovative design and functionality proposals.
• Developed client presentations to present the solutions as a part of business acquisition process.
• Created cost and effort estimation sheets to determine the solution cost and presented to the client.
• Coordinated with offshore teams to translate functional and technical requirements for offshore teams.