SUMMARY:

• 10+ years of Business Analyst skills in areas of Big Data, Digital Marketing, Data Informatics, Application management in various domains such as healthcare, retail and financial industry.
• Agile SCRUM Master managing the Agile teams .Project Manager conducting the project costing and budgeting.
• Business analysis, requirements gathering, feasibility, schedule, scope, budget, test cases, testing, risk assessment, liaison, functional requirement, process map, gap analysis, technical and solution design.

EMPLOYMENT HISTORY:

Confidential, Houston, TX

Project Manager

Responsibilities:

• Responsible for working with large consulting firm, Confidential to solidify the Big Data Requirements for Moonshot program to eliminate seven types of cancer
• Created data dictionaries while working with cancer researchers and data scientists.
• Created project plan to support the delivery dates and provide project execution timeline estimation to approval committee
• Developed relationships between different data entities and defined data hierarchies and complex data relationships
• Collect and analyze quantitative data from both primary and secondary data sources and conduct qualitative analyses
• Apply critical perspective across multiple client and industry data sources
• Communicate findings from your analyses to internal team members and, over time, to clients
• Prepare PowerPoint presentations across a variety of project types and presentation settings

Confidential

Responsibilities:

• Supported internal Confidential team for requirements management for both research and clinical purpose.
• Workflow management in LIMS system to automate both complex and routine tasks to manage and track samples.
• Pipeline Analysis for the pre - processed data to facilitate Confidential analysis
• Integration with Confidential instruments for results and automate email notifications
• Gathering the requirements to test the EPIC system for Confidential System for image analysis.
• Defining requirements for Confidential existing and prospective service requests processing data in EPIC systems
• Developing cheat sheets for end users and new users to facilitate them for using systems

Confidential, Houston, TX

Project Manager

Responsibilities:

• Managed all aspects of Confidential digital engagement strategy involving the complete redesign of US website including developing the communication and promotional strategy and activation plan. Supported Confidential digital landscape while working with Razorfish on revamp of digital strategy and conducting gap analysis using diagnostic questionnaires and interviews with internal and external audience.
• Worked closely with various product marketing managers and senior management to align with different marketing objectives, and develop integrated marketing campaigns that drive marcom executions.
• Also pioneered and developed Confidential US Mobile practice to launch six different releases across 8 company websites.
• Also supported in educating the entire department for UX practice and worked with vendors on UX strategies.
• Created strategy presentations for senior management for budget approvals for digital strategy roadmap targeting channels and audiences such as advisors, institutional client and individual investors.
• Handled major digital strategy roadmap by working with vendor including web, mobile and other digital mediums to develop collaborative and unified digital mediums.
• Managed the strategy, scope, budget and execution of multiple, simultaneous digital projects of varying complexities-small, medium and large
• Worked on UX strategies including usability testing methods like A/B testing, multivariate testing methods.
• Manage day-to-day operational aspects of project and day-to-day client interactions.
• Identify resources needed, secure those resources and assign individual project tasks and responsibilities.
• Identify and mitigate project risks and remove barriers to project success.
• Manage project budget and analyze profit profitability and revenue results.
• Support the development and launch of integrated marketing strategies to drive online traffic, consideration, enrollment and use of these key products by prospects and customers
• Manage the development of consumer and business portal experiences (.NET or object-oriented/Java) that integrate with the overall Confidential digital ecosystem.
• Partner closely with multiple teams across the organization and outside of the organization, including offline marketing, product, eChannels, enterprise media, agencies and others to ensure integration and innovation
• Provide ongoing and timely reporting and analysis of campaign performance and make strategic decisions based on this information
• Developed content classification and enable search strategies on digital portals.
• Worked on development and redesign of Confidential .com- corporate website of Confidential which acted as gateway to other regional sites. Sought budgetary approval from digital strategy advisory committee for resources and costs.
• Worked on project plan to manage cost, time and resources for project completion.
• Designed prototype site using Axure to develop functional HTML and shared with corporate communication clients.
• Mentor/guide UX designs - including input, review and signoff of user process flows, lead white boarding sessions, develop wireframes and mock ups.
• Conducted ongoing usability testing and assessments to provide recommendations for enhancements or modifications to the customer experience.
• Developed techniques for discovering usability issues early and shortening development time.
• Initial phase of project involved purely visual reskinning of the entire site, with new styles, layouts, and treatments with shift in incremental changes post usability testing.
• Evaluated information architecture of the website to organize topics into different categories that made sense and helped in labeling these groups.
• Uncovered navigation issues using closed card sorting methodology to change the navigation labels. Conducted one-on-ones in person session to complete the test.
• Created content inventory to identify the most frequently used and relevant content for shareholders and job seekers
• Analyzed qualitative and quantitative information based on user comments and grouped content categories
• Created reusable design artifacts alternatives and made recommendations for final design. Worked with designers and writers to create final user experience artifacts for development.

Confidential, Houston, TX

Sr. Business Analyst

Responsibilities:

• Developed and implemented strategy for positioning, branding and enhancing the reputation of the collaborative Platform for students and Faculty to connect in University through the web and new media.
• Assumed day-to-day management responsibility for the UoP University home page and attendant sites, and help conceive and develop web content for these sites.
• Established and managed quality standards of digital marketing and communications materials.
• Measured effectiveness of content, messaging, and other strategies in achieving marketing and communications goals.
• Monitored new and emerging technologies and technology applications.
• Supervised a team of direct reports, including positions responsible for web development, web design and content management.
• Established and maintained an institutional presence on multiple social media channels that garnered local, regional and national attention.
• Created and managed several pieces of web content; provided support and training for communications managers and support staff throughout the university

Confidential, Houston, TX

Business Analyst

Responsibilities:

• Review the current billing system’s limitations and recommended enhancements and implemented strategies to streamline current processes, and maximize performance.
• Assessment of workflow process and review of aging and denial reports
• Created detailed and simple to understand Functional Specification Documents for the development team.
• Created SQL scripts to analyze existing data to understand data related requirements and issues faced by the business.
• Involved in meetings with development and QA teams to explain the business requirements.
• Created work items for the development team and Assigned work to the developers with scheduled timelines using JIRA (Defect and Requirement Management Tool)
• Managed monthly releases and provided defect status to the Business group in the form of daily excel reports that contained the outstanding and closed defects
• Analyzed user interface and redesigned it for existing and new functionalities to increase user friendliness using SnagIt tool.
• Responsible for executing test scripts, tracking UAT results, and communicating defects to the development team by providing full documentation of all test results (especially unexpected results of previously unknown defects.)
• Prepared daily and weekly reports to be sent to the business giving complete details about the open defects, closed defects, and WIP defects.
• Coordinated defect validation with business team and assist development team in recreating defects and providing them with a detailed explanation on the defects.