SUMMARY:

• Expertise in marketing operations project management and processes.
• Possess strong communications and influencing skills, and technical acumen.
• Excel Confidential process improvement, strategic planning, and collaboration.
• Lead by example with enthusiastic hands - on approach using best practices to deliver on time and on budget.
• Functional experience includes marketing operations, financial business analysis, account management, product delivery, and credit risk management.
• Weave both strong analysis and technical acumen effectively to support business partners.
• Respected for ability to problem solve for teams interpreting their needs and effectively communicating for resolution.

CORE COMPETENCIES:

• Project and Program Management
• Relationship Management
• Campaign Analysis and Reporting
• Cross-Functional Team Leadership
• Budgeting and Forecasting
• Strategic Planning

WORK HISTORY:

Confidential, Seattle, WA

Project Manager

Responsibilities:

• Gain/maintain visibility to and evaluate integrity, and application of customer data to enhance customer communications
• Develop analyses to enhance segmentation and targeting for developer segments
• Partner with team to develop and support communications of new website and program targeted to expert technologist community

Confidential, Seattle, WA

Sr. Database Marketing Consultant

Responsibilities:

• Implemented initial versions of commercial credit risk scorecards and marketing campaign management processes for various Fortune 500 clients
• Developed out-of-the-box financial services demo to serve customized ads to site visitors
• Completed seven Pega Platform certifications including: Senior Marketing Consultant (CSPMC), Systems Architect (CSA), Business Architect (CPBA), DCO Architect(CMBB), Customer Service Systems Architect (CCA)

Confidential

Project Manager

Responsibilities:

• Identified new analytic opportunities to use data not previously available
• Developed senior management reports and KPIs isolating key trends to improve channel management

Sr. Marketing Services Analyst

Confidential, Redmond, WA

Responsibilities:

• Created and maintained ongoing analysis of new cloud consumer data services products: KPI reporting, new product data and reporting

Business Analyst/Operations Manager

Confidential, Ft. Lauderdale, FL

Responsibilities:

• Prospected and cultivated clients, created and sold display and cable TV advertising campaigns to local businesses.
• Managed and grew accounts using a consultative approach tailored to client objectives: achieved 116% of annual goal and developed over 25 new relationships.
• Created Excel-based models for resource gap analysis and scorecard of key performance indicators (KPI)
• Created senior leadership team presentations linking business results to strategy

Marketing Communications Lead

Confidential, Ft. Lauderdale, FL

Responsibilities:

• developed area marketing programs, managed execution of corporate programs , and developed/published newsletters and internal website to inform and motivate field sales teams to complete new product and sales skills training.
• Executed first segmented direct mail campaign for Sales and Marketing training, published quarterly newsletter, and directed redesign of internal portal and newsletter

Confidential, Miami, FL

Manager and Analyst

Responsibilities:

• Assessed requirements and developed analysis and reports for Sales, Provider Relations and Long Term Care
• Adapted Excel-based model to project Florida Plan 2008 revenue of $200M+

Confidential, Miami, FL

Manager Marketing Analytics and Database

Responsibilities:

• Directed requirements definition for in-house hosting of marketing data mart and implementation of Seibel campaign management (CRM), analytic tools from business unit perspective - company-wide $12M+ project, first year savings estimated Confidential 25% below out-sourcing cost

Confidential, Jersey City, NJ

Director Customer Relationship Marketing

Responsibilities:

• As part of company-wide platform redesign, quickly identified critical shortfalls in project scope impacting financial and marketing reporting. Gained buy-in from C-level team to add six project managers to institute best practices to properly write requirements and redefine scope.
• Reduced cycle time by 25% by creating process for go-to-market list execution; provided strategic direction for design, analysis and measurement of marketing campaigns

Confidential

Project Manager and Business Analyst

Responsibilities:

• Provided strategic direction for design, analysis and measurement of marketing campaigns leveraging customer information to enhance level of business intelligence - Access-based platform to store, query, and summarize data
• Led cross-functional virtual team to create framework evangelizing benefits of integrating and documenting reengineering practices into daily processes resulting in year one $5M+ reengineering saves, 60% over goal

Confidential, New York, NY

Management Consultant Database Marketing

Responsibilities:

• Partnered with IT to implement ePiphany campaign management(CRM) delivering on budget and on time
• Designed and documented direct marketing go-to-market processes, data model
• Advised account management and client teams on segmentation and targeting best practices

Confidential, Basking Ridge, NJ

District Manager Marketing Client Services/World Class Database Marketing

Responsibilities:

• Coached staff through transition from internal service to proactive consulting role
• Collaborated with marketing, market research and statistical teams to develop new customer and prospect model
• First member of the DBM team invited to join taskforce to design “best customer” retention program