SUMMARY

• Over 7+ years of experience in the industry as a Senior Advanced Marketing Solutions - Mobility /Market Intelligence Management of Big DataStream Analytics. Effective in strategically enabling enterprise and eBusiness solutions, while working with multifunctional teams including business stakeholders and technical Team (both co-located and International). Providing insightful predictive Market Intelligence Analytics that provide actionable insights into market opportunity and trends, market pressures and threats, customer intelligence including audience persona, buyer behavior and channel preferences. Deep understanding of client’s markets, providing both strategic and tactful deep dive data analysis to develop recommendation on strategies including market segmentation, targeting, and business priorities.
• A Leader with s ignificant experience with project/program management and initiatives focused on leveraging Data modeling and Marketing KPI Analytics to drive insight and revenue enhancing decisions. Successfully deployed business solutions in Salesforce, Force.com PeopleSoft, OpenAir, Web logic, OTC, Treasury, WCM, EPM, HR, Finance, Operations, Corporate FP&A, Manufacturing, and Marketing/Sales. Hands-on experience with Fortune 500 companies
• In a wide range of industries including Global Software, Bio Tech, Telecommunications, Internet, Gaming and Manufacturing.
• Demonstrates big picture focus while delivering tangible, strategic business solutions including Mission Statements, Value Propositions and Business Cases, Use Case, Executive Level Presentations, ROI Analysis, Project and Program Management artifacts, Manage Consulting Staff, Sourcing/Placement, On-Boarding, Process Re-Engineering, Business Requirements and other SDLC documents. Considered by peers to have strong professional presence, positive and upbeat personality, integrity and high standards.

PROFESSIONAL EXPERIENCE

Independent Consultant

Confidential

• Successfully managed all cloud applications for Creative Services and Sales, to name a few Salesforce, Marketo, Bynder (DAM app), Wrike, Forrester Magic Quadrant
• Provided Leadership and mentoring to Junior Project Managers
• Lead Architectural Review Committee presentations to C-Level Executives
• Managed Change Management, continues Release Management
• Implemented OpenAir and Salesforce to manage sales, service and delivery Real Time Management
• Marketing Insights metrics and Intelligence, Google Web Analytics, Agency, audience measurement
• Successfully managed numerous Vendor Partner’s in parallel streams of integration and delivery
• Analyzed market data, and provide insights to Business Units, Global Marketing, Regional Sales
• and Marketing, and other cross functional teams to drive expansion of partner/agency adoption in all segments and audiences
• Provided insightful analysis including financial, market and customer data for strategy and tactual engineering
• Provided successful buyer behavior/characteristics and industry KPI’s, through synthesis modeling market intelligence
• Defined and created persona profiles for all products/services
• Tracked market trends and competitive moves to take ongoing pulse of the market and make strategic recommendation, “Big Picture” and “Double Click’ views
• Successfully provided market insights on emerging customer needs and industry gaps
• Provided Forecasting and “Tea Leaf” Interpretations and communicate market intelligence findings, and make recommendations based on
• Worked Cross Functionally with stakeholder teams, Engineering, Studio’s, Marketing to validate/develop insights and recommendations
• Gathered requirements from both internal and external teams to identify market intelligence/research needs and develop insightful solutions
• Managed vendor relationships to produce reports that meet desired objectives and predictive outcomes
• Oversee a suite of projects supporting delivery of functionality to drive improved customer experience and cloud software subscription revenue realization and related back end application revenue tracking, customer billings, analytics, etc. Leading cross-functional teams within IT and business in aligning to business strategy, creation of delivery roadmaps, resource management, and overall project and budget management

Confidential, Palo Alto, CA

Product Marketing Manager

• Migrating Data (forklifting the data) from “Legacy System” to new Cloud Infrastructure platform (IaaS). Solutions Architect design data pipe for new environment.
• Meet with the Stakeholders to understand their needs (both internal and external, TV Industry future, sketch the future plan
• Built an end to end Mobility edge based streaming infrastructure for Big Data that is easily scalable
• Created, design, dev, test, and delivered new digital entertainment, TV browsers, tablet, and mobile smart devices to enhance the UX using SDLC Waterfall Methodology
• Utilizing standardized hardware and software components for ease and speed of deployment, support “NRT” data feeds, data pipe, plus cost effective solutions. Open Stack, RacknStack, Capacity Planning and Forecasting, Budgeting both Capex and Opex
• BSA Platform host streaming applications as a virtual machine (VMS). Its initial target is Mobility Multi- Service Proxy (MSP) CDR Streams in NTC’s with applications for Big Data CoE, Operations and other Business Units
• Procured the Hardware and Software for 15 NTC’s for Foundry and Labs creating many data clusters built on Hadoop Platform, Map reduce, pig, hive, and SPARK with 40 peta data
• MSP (Multi Server Proxy) Data with PII and strip PII, into an aggregator and then into the Data Router (created Confidential Bell Labs) then into the Data Lakes by Regional Clusters
• Used Algorithms (my favorite K Mean ++), RCloud, R Language, Python, Ruby, Linux packets programming for Hadoop 2.1, Hive, Pig, Spark, Tez, Oozie, Yarn plus other tools to like Rally.
• Created Program Roadmap, Project Timelines and Features. Program Manager MSP data with SAFE (Security) in RALLY Admin, bug fix in JIRA, update the WIKI daily
• Provide weekly status in Rally, monthly, quarterly reporting by Product, by Roadmap
• Provide Release Management and approval signoff on all Product features
• Establish data as an asset Products PaaS, SaaS, HaaS, Predictive Analytics, IaaS

Confidential, San Jose, CA

Sr Strategist Principal Business Lead

• Identified non-relevant and relevant legal documents for litigation hold, using Atlas eDiscovery IBM document collection, Data Management, Data ETL, Data Record and Retention Management, Infrastructure Data Management. Purchased new servers, New PO, budget and cost.
• Migrate data from old system to new eDiscovery cloud platform
• Lead a Team of 8 consisting of BA, Architect, Programmer, QA, and Training Lead.
• Tracked the impediments and issues in PLM Version one PLM Tool
• Collect Legal documents for “Exiting Employee’s “ score each document by “relevance”
• Conduct workshops to gather requirements from Legal Team
• Created the “Business Rules” regarding relevance of documents queried
• Facilitated all meetings and gather status, created Program Roadmap, and schedules
• Governance and Sox Compliance, and Audit Compliance

Confidential,Bothell, WA

Sr. Strategist Principal Business Lead

• Identified and determine “Best in Class” metrics to measure Program efficiency from Ideation to close including T&M, duration by phase, by standard variance, by Line of Business.
• Governance and Sox Compliance, and Audit Compliance
• Data Infrastructure Management, purchase new HW and SW to migrate “Legacy Data Base” to new Cloud Platform.
• Prism “True up” budgeting CAPEX or OPEX expense, Forrester Magic Quadrant for metrics and analytics
• Web analytics Omniture Site catalyst, IBM Tealeaf predictive analytics creation of reports and dashboards. Provided Customer Insights and new opportunities to enhance revenue ROI
• Created PMO Dashboard and Scorecard to add quick “ Confidential a Glance” health and risk assessment by “Roadmap”
• Drove Strategy for Mobile flexible billing, CTN and Non-CTN billing, API billing structure
• Analyzed both internal and external data identify Market trends and implications and possible solutions
• eveloped executive level presentations discussing findings of strategy work and laying out options and recommendation
• Managed and coordinated direct and virtual teams, provided clear direction by setting targets, prioritizing tasks, assigning responsibility and monitoring work flow, E2E delivery and accountability.
• Researched competitive analysis in the Telecom Industry and provided risk analysis
• Conducted interviews with Account Manager’s, BU’s, SME’s, Project Managers, and Stakeholders summarized a written re port of findings received feedback and analysis on process re-engineering to streamline the communication between Ideation Phase, Planning, and Funding using waterfall SDLC Methodology
• Oversee the process and coordination activities for Advanced Mobile Solutions metrics and scorecard effort to measure and gauge progress vs. plan.

Confidential,San Jose, CA

Program Manager

• Identified and tracked all program issues and pushed for resolution to keep projects on time and within scope using waterfall methodology
• Managed up to 13 simultaneous project tracks in an agile environment. Organized and implemented phased SDLC approach utilizing Agile (envision, speculate, explore, adapt, close) methodology.
• Governance and Sox Compliance, and Audit Compliance
• Created email search, SEO optimization, Web Design and improvement, Web Content Management
• Created Omniture SiteCatalyst reports and Dashboards plus created Tea Leaf reports adhoc
• Scope included Data Science/Marketing Predictive Analytics / Control Cost / Budgeting.
• Worked with project team on a range of functions and technologies including Hadoop clusters, Data Science support, Behavior Analytics, Payment Tracking, Headcount Sales Analytics, Human Capital Management, Merchant Discount Programs and Data Mining.
• Web analytics Omniture Site catalyst, IBM Tealeaf predictive analytics creation of reports and dashboards.
• Led the implementation of both SDLC and Agile methodology including Kanban and Scrum. Leveraged agile tools such as Rally Dashboards, Scrum Burn-down and Burn-up Charts plus Value Stream Analysis. Functioned as Scrum Master, Certified Product Owner and Scrum Team facilitator.
• Organized and facilitated team efforts to coordinate the migration of the Legacy system EDW/data to a “Big Data” Hadoop Cluster environ ment.

Confidential,Palo Alto, CA

WW Sales Operations Manager

• Managed simultaneous agile projects through all phases of the agile project methodology.
• Managed the creation and revision of Partner Dashboards Confidential the Program Management level.
• Managed project teams focused on migrating the legacy system and data into the new Salesforce and OBIEE environment.
• Supported leadership team and Executives by providing input to strategic decisions regarding Salesforce SFDC, Sales cloud, Dashboards, Web Portal, SharePoint, Business Intelligence.
• Governance and Sox Compliance, and Audit Compliance
• Focused on vendor management activities including Global Metrics Partner Readiness and Partner Training.