SUMMARY

• Have been designing marketing - specific interactive applications, their associated Web presences and marketing collateral since 2007, managing more complex content-driven interactive projects since 2011, and am presently employed with Confidential Automobiles  UX Designer.
• Expertise in end to end design process which involves initial user research & interview, persona creation, site mapping, card sorting, heuristic evaluation, information architecture, process flow, competitive analysis, wire-framing, UI design & prototyping.
• Have worked in multiple platforms like Desktop, Web, mobile (Android/IOS) and watch using multiple tools for designing.
• Worked with top 50 companies among Fortune 500. SEVEN years of software IT experience as a User
• Experience Designer in wide range of Web/Application servers in design, development, coding, maintenance and testing of Web based applications.
• Experience in designing User Interface (UI) Web applications by using UI authoring and Web technologies for desktop, Web, mobile & watch screens.
• Use of latest technologies like Artificial Intelligence, Augmented Reality, Virtual Reality and IOT to understand user behaviour and come up with a good user experience.
• Professional in creating Templates, Sketches, Storyboards, Mockups, Low and High Fidelity Prototypes, Web Interfaces, Layouts, and Flow of Future Pages.
• Conducted different types of testing like A/B Testing, Hallway Testing, Usability Testing.
• Performed Usability Testing using Moare tools to tests very specific scenarios, stories, and use cases.
• Experience in Information Architecture, Human computer Interaction (HCI) and User Centered Design (UCD) Methodologies.
• Involved in creating User Personas, Site Mapping and User Workflow.
• Worked with business sponsors and business analysts to ensure usable solution and understanding the functional requirements.
• Self-motivated, able to work independently and in teams; can handle multiple projects while paying attention to details; accomplished problem solving and analytical skills.
• Efficient team member with excellent work/time management skills, excellent leadership, communication and interpersonal skills and ability to work under strict deadlines.
• Worked in Agile/Scrum Environment for the deliverable where involved stand up meeting and transition meeting at the end of every sprint.

TECHNICAL SKILLS

Software Specialist: Interactive prototyping with Axure RP, & Invision, Wire-framing tools like Sketch, Omnigraffle and Balsamiq, Microsoft Office (Word, Excel, Powerpoint) as well as MS Project, Usability Testing using Morae Manager, Recorder and Observer, QA and diagnostics using Web sniffer/debugger software such as Fiddler, Project and resource management with MS Project, MS Office, and Basecamp, Bug reporting and management tools such as JIRA and: OnTime.

PROFESSIONAL EXPERIENCE

Confidential

Senior UX Design Lead/Manager, CA

Responsibilities:

• Led design team to create iterative design presentation to build consensus on the visual direction of the Web application design.
• Experience in designing sketches, wireframes and prototypes.
• P roficient ly worked with prototyping tools like InVision & Axure RP 8 to build interactive prototypes for the mobile application.
• Used wire - framing tools like Balsamiq & Omnigraffle to create low and high fidelity wireframes.
• Fluency in best practices for Web-based information architecture and design, as well as strong knowledge of usability principles for testing and techniques .
• Strong visual and interaction skills and understanding of product strategy.
• Proficiency with popular tools such as Sketch and experience with responsive design development.
• Experience with brand adherence and style guide across all deliverables.
• Experience leading projects in a collaborative multi-disciplinary team including designers, Web developers, writers, product owners and business managers.
• Good knowledge & experience of concept models, sitemaps, process flows, user cases.
• Comfortable meeting, presenting and working directly with clients at all levels.
• Designed application for both Native & Hybrid App. Goal oriented, flexible under pressure, often while juggling several projects at once.
• Experience as a facilitator on workshops with stakeholders.
• Worked with cross functional team in an agile scrum environment which had daily stand up meeting. sprint planning for 2 weeks and transition meeting at end of every sprint.
• Strong mentoring, excellent communication, marketing, and presentation skills.
• Mentor Visual Designers and front end developers.

Environment: Usability Testing, Morae manager, Morae Recorder, Morae Observer, Wire-framing, Prototyping, Process Flow Diagram, User Specification Asset Guide, Balsamiq, In Vision app.

Confidential

Senior User Experience Designer/UX Manager, Auburn Hills, MI

Responsibilities:

• Responsibilities included working with Operations to improve the accuracy and efficiency of design process and information flow.
• Consulted with management to define and capture user interaction flow diagram.
• Provided data flow diagrams identifying systems, dependencies, and supporting processes.
• Interpreted regulations and developed methods of compliance. Interacted with Business Analyst to define and document design document.
• Creating Wireframes and Mockups for Uconnect feature for connecting vehicle to Uconnect Access Application (App), Head Unit and Cluster.
• Used tools like Adobe Photoshop and Balsamiq for designing Mockups and Wireframes respectively.
• Facilitate meetings with clients and peers to gather and understand requirements for the Uconnect feature for extending to Wearable s for Android and IOS.
• Analyze and document User Interface Specification which includes the designs and flow of pages and how they interact.
• Evaluate process improvements and develop system solutions to meet user requirements.
• Document software changes and enhancement requests using visual graphics.
• Participate in weekly team meetings, prioritizing client needs and implementation planning meetings for prospective client.
• Worked in Scrum environment which is an Agile methodology.

Environment: Adobe Photoshop, Wire-framing, Mock ups, Process Flow Diagram, User Specification Asset Guide, Balsamiq.

Confidential

User Experience Designer

Responsibilities:

• Produced high level design comps and flows as well as prepare detailed wireframes and production ready UI assets.
• Influenced design process to achieve higher quality and improved efficiency. Creation of prototypes/ mock ups for any business requirements.
• Supported the business Analyst to create mockups using Photoshop as per the defined User specifications.
• Worked with business sponsors and business analysts to ensure usable solution and understanding the functional requirements.
• Articulated the business and user requirements into compelling and usable interface mockups.Create wireframes as well as design components.
• Worked with Omnicare Health Insurance plan which is called Medicare B for designing screens for
• Conducted Usability Testing for different Projects before their release using Morae Recorder, Observer and Manager.
• Met with Business teams to give feedback on the Usability session based on our Critical Findings and Final Findings.
• Created Specification Asset Documentation for the development team which includes the Mock up designed and the flow of pages.
• Worked on Scrum Methodology with stand up meeting and transition meeting at the end of every sprint

Environment: Adobe Photoshop, Adobe Captivate, Adobe Illustrator, Usability Testing, Morae manager, Morae Recorder, Morae Observer, Wire-framing, Mock ups, Process Flow Diagram, User Specification Asset

Confidential

User Interface Designer Bloomington, IL

Responsibilities:

• Provides desired Digital experience and insights to influence the overall customer experience.
• Worked with the project teams by providing input and direction to inform the Digital artifacts.
• This may also include Design to Prototype visualizations.
• Works on Photoshop to create Mockups and Content Component Library that documents all the scenarios and conditions of the page flow.
• Document the User Interface Specification Assets which includes all the interaction flows and Mock ups of the entire page of Integrated Auto 1.0.
• Involved in requirements explorations which may include ad hoc, high - level sketches that enable the iterative and interactive exploration of business requirements within and between capability areas.
• Partners with Customer Experiencing Insights (CEI) team to ensure accuracy of usability test plan content and to ensure plan execution.
• Attends, contributes, and facilitates in the following artifact review meetings via business case lifecycle:
• Concept Model and Conceptual Flow, High-level Wireframe Review, and Detailed Wireframe and Interactive Flow Review.
• Performed Usability Testing to tests very specific scenarios, stories, and use cases. It tests comprehension, the interaction, the end-to-end flow, the user s thoughts, and the psychology behind it.
• Contributes to and reviews Digital artifacts for quality and adherence to Digital Standards, such as process simplification for responsive Web design and mobile first.
• Consults with (Business Analyst Digital) lead to ensure quality of deliverables and adherence to Digital standards.
• Collaborates, as needed, with Business Architects, Digital Architects, Application Architects, Technical Architects, Data Architects, and/or subject matter experts in the development of Digital artifacts. Escalates issues, risks, and challenges to the Digital Project Lead.

Environment: Concept Model, Conceptual Flow, High-level Wireframe, Detailed Wireframe, Interactive Flow, Adobe Photoshop, Usability Testing, User Interface Specification Assets, Content Component Library.

Confidential

Web/UI/UX Designer

Responsibilities:

• Experienced in problem analysis in both technical system and application programs.
• Essentially involved in all phases of SDLC to structure the unformatted requirements.
• Translated requirements into concepts and elegant user experience design.
• Created interaction models, Storyboards, user task flows, screen designs, and UI details that promote ease of use and optimize the user experience.
• Developed and maintained design Wireframes using Balsamiq. Created interactive Mockups using Adobe Photoshop.
• Documented the UE Guide which incorporated of Flow Diagram and Mockups.
• Visualized complex sets of data in ways that are easy to comprehend.
• Performed Usability test, A/B testing, Hallway testing with the different set of users.

Environment: Interaction Flow Diagram, Detailed Wireframe, Interactive Flow, Adobe Photoshop, User Interface Specification Assets, Balsamiq.