SOFTWARES&WEB APPS:

• Adobe Photoshop
• Adobe Photoshop Lightroom
• Adobe Acrobat PRO
• Adobe Illustrator
• Adobe Indesign
• Google Nik Collection
• Microsoft Office (Word, PowerPoint, Outlook)
• Facebook
• Twitter
• Oversaw their projects when it came to deadlines, daily operations, interaction with external vendors.
• Branding, Design and Advertising Advisory to reshape the visual appearance.
• Developed communications concept to attract renewed attention to new services.
• Defined and refined the tone voice and style for the written message, and the ‘look and feel’ for graphics, photography, and video for social media.
• Deployed the initial phase of scheduled content on social media: case studies, branded content (stories, infographics).
• Adobe Photoshop
• Adobe Photoshop Lightroom
• Adobe Acrobat PRO
• Adobe Illustrator
• Adobe Indesign
• Google Nik Collection

TECHNICAL SKILLS:

PROFESSIONAL SKILLS: Management skills, leading and coordinating teams in complex projects Consulting and problem - solving Rewriting creative briefs Detail-oriented, even on large projects Diplomatic in decision-making Flexible Creative writing Organized when a task is assigned Handling multitasking User-centered approach Familiar with the fast-paced work environment Working by doing more with less Leadership and passionate about creating Skilled in delivering solutions from a creative approach Got used to working independently, enjoying as well as teamwork and collaborating across departments Advocated for a challenge at writing and designing contents Enjoy playing a pivotal role in strategic design decision Presentations trained to pitch Skilled connecting the dots in projects Got used to deal with producers Liaison between customer needs and the company´s goal

EXPERIENCE:

Confidential

General Project Manager, Brand/UX Designer

Responsibilities:

• Created Spanish and English series of seasonal online advertisements for the main lines of retail products, by following eBay´s style concepts and guides.
• Assisted with localization, and recommended copy solutions to reach the LatAm - based Spanish speakers better.
• Conducted research about the state of the art in Art: pricing, techniques, trends.
• Write a flexible business rules system to facilitate the user onboarding.
• Designed the information structure, art-directed the visual appeal, and produced the initial content release with its personas, editorial guides, and user journeys.
• Created a customized taxonomy to ensure an organized vertical system based on hierarchical relations, later updated according to the user’s contribution (folksonomy).
• Created the UX experience to specifically increase the responsiveness of every information module without compromising speed or data visibility on mobile devices.
• Crafted the content strategy to produce the branded content published on the blog associated with the platform.
• Crafted (art and copy) the different informational pieces: printed, merchandising, environmental ads.
• Defined and refined the tone voice and style for the written message, and the ‘look and feel’ for graphics, photography, and video on social media, and third-party digital property media.

Confidential

Responsibilities:

• Translated an English-Spanish and Spanish-English series of seasonal print advertisements about the company services and its advantages.
• Assisted with localization, and recommended other copy solutions to reach the US-based Spanish speakers better.

Confidential

Responsibilities:

• Performed English-Spanish and Spanish-English metadata translation for the corporate website.
• Translated an English-Spanish and Spanish-English series of advertisements for Confidential about the company services and its advantages.

Confidential

Responsibilities:

• Performed the English to Spanish metadata translation for the corporate website.
• Translated from English to Spanish, a series of advertisements for Confidential about the company services and its advantages.
• Crafted a series of advertisements for Confidential for promoting the company services.

Confidential

Responsibilities:

• Contributed to improving the project management by reorganizing the workflow for content development.
• Developed Spanish copy for Bixby, Samsung’s virtual and multilingual assistant (aka chatbot), based on artificial intelligence.
• Created a customized taxonomy to ensure an organized vertical system based on hierarchical relations, later updated according to the user’s contribution (folksonomy).
• Implemented the content strategy for customizing the Bixby persona, with the millennials as the primary focus.
• Provided new localizations solutions to fit the natural language better, by following and improving the User’s style guides.
• Detected the linguistic vacuums that naturally appear when it comes to syncing such different languages like Korean, English, and Spanish.
• Crafted both natural and technical responses in an Agile environment for a persona that is a pleasant mix of clear instructions and warm character.
• Started a glossary system concerning grammar and tone: localizations considering the multicultural US Hispanic target, greetings, interjections, bad words, do’s and don’ts, length of the sentences.
• Ensured the simplicity of the interfaces designed for the online transactions and the integration with the intelligent home automation control systems.
• Proofread the final copy delivery before implementation into the real UX/UI.
• Published clear instructions and released informational pieces for the users to achieve their goals according to the personas they belong to: Hispanic millennials.
• Designed a new interface following the Use-Centered Design principles for the tool SDL and Samsung were using in the exchange of the translation and localization files, addressing and solving the main technical and content strategy issues during the project.

Confidential

Responsibilities:

• Developed packaging solutions for the 16oz Pepsi Limited Edition Can, 51th Superbowl.
• Managed the creative team (creatively and also operationally) ensuring the final delivery in a timely manner setting up new quality standards.
• Developed the communication concept for the campaign A Bond to the Future, oriented to create awareness among the Charlotte population about the new 500MM-investment-plan in the Queen City.
• Designed the content strategy for incremental data distribution across the online and offline media.
• Crafted (art and copy) the different informational pieces: printed, merchandising, environmental ads.
• Defined and refined the tone voice and style for the written message, and the ‘look and feel’ for graphics, photography, and video.
• Deployed the initial phase of scheduled content: case studies, branded content (stories, infographics).

Communication Specialist and Project Manager Sr.

Confidential

Responsibilities:

• Organized the whole project and disposed of the necessary resources to achieve the client’s goals: deadlines, people, duties, budget, partial and final deliveries.
• Conducted user research about informational, communicational and e-commerce user’s specifications and standards.
• Developed and pitched an intuitive wireframe (new web search and navigation system model) for User-Centered Design, considering human factors and based on multiple educational options, and a content strategy that responded to the new e-learning standards.
• Managed the art directors, copywriters, photographers, and developers to deliver the user interfaces for a fully functional brand-new large-scale web portal according to client’s technical conditions/expectations, HCI, and usability testing, in an Agile environment.
• Presented the final result in a very diplomatic way to different areas involved in the project, each one of them with different interests and points of view about what to do and how to achieve it.
• Supervised the look-and-feel, and informational structure across the most popular internet browsers and desktop/mobile devices.
• Adapted the UX experience to specifically increase the responsiveness of every information module without compromising speed or data visibility on mobile devices.
• Crafted an editorial and advertising policy for attracting, acquiring, and onboarding new users, as well as reorienting the existing ones.
• Created a customized taxonomy to ensure an organized vertical system based on hierarchical relations, later updated according to the user’s contribution (folksonomy).
• Published clear instructions and released informational pieces for the users to achieve their goals according to the personas they belong to: college students, professionals, retired persons.
• Crafted (art and copy) the different informational pieces: printed, merchandising, environmental ads.
• Defined and refined the tone voice and style for the written message, and the ‘look and feel’ for graphics, photography, and video on social media, and third-party digital property media.
• Deployed the initial phase of scheduled content: case studies, branded content (stories, infographics).
• Designed an entirely new registration, transaction and payment platform that offers step-by-step instructions to assist the user journey from the landing pages to the billing process interfaces through a handy how-to and one-direction guide.
• Delivered an independent forum as the complement for the Q&A section,
• Enhanced the user experience after user testing and recommended the parameters for the future evaluation.
• Organized the whole project and disposed of the necessary resources to achieve the client’s goals: editorial calendar, people, duties, budget.
• Smoothed and adapted the usual political speech to change the perception and raise the engagement among the younger generation and other vital targets: women, indigenous people, LGBT.
• Live social media coverage in several national and international events to generate a state of opinion about specific matters such as democracy, freedom, human rights, economic development.
• Social Media Optimization (SMO) on Facebook and Twitter to reinforce her online appeal to get her elected a member of the Constitutional Court of Ecuador.
• Deployed a short and intense ad-content campaign based on pop culture references for generating awareness towards the election day and its results.
• Monitored and moderated user feedback.

Confidential

Responsibilities:

• Organized the whole project and disposed of the necessary resources to achieve the client’s goals: editorial calendar, people, duties, budget.
• Planned the content strategy for a mobile microsite system to independently boost the main collaboration areas with associated commercial countries under a User-Centered Design.
• Designed the information structure, art-directed the visual appeal, and produced the initial content release with its personas, editorial guides, and user journeys.
• Crafted (art and copy) the different informational pieces: printed, merchandising, environmental ads.
• Created a customized taxonomy to ensure an organized vertical system based on hierarchical relations, later updated according to the user’s contribution (folksonomy).
• Defined and refined the tone voice and style for the written message, and the ‘look and feel’ for graphics, photography, and video on social media, and third-party digital property media.
• Performed the initial phase of scheduled content: case studies, branded content (stories, infographics).
• Deployed the transaction “request” system under the highest security standards to fulfill the compliance requirements of the leading international commerce organizations. This is an algorithmic interface that evaluates the incoming biddings with a deep filtered system: price, quantity, schedule, frequency, financial guarantees.
• Published clear instructions for the users to achieve their goals according to the personas they belong to: financial/political advisors, traders, regulation agencies.
• Social Media Optimization (SMO) on Facebook and Twitter for the essential social accounts (Minister and Ministry).
• Live social media coverage in several international events associated with negotiations with Russia, European Union.
• Live social media coverage in a national event commemorating the anniversary of the most important political movement (Alianza País) currently ruling the country.
• Monitored and moderated user feedback to gain the necessary insights and address the most critical concerns.
• Designed the report structure for C-level executives.

Confidential

Responsibilities:

• Organized the whole project and disposed of the necessary resources to achieve the client’s goals: editorial calendar, people, duties, budget.
• Designed the content strategy for the mobile apps (iOS/Android) and web, as well as the content management system for publishing the catalog of small business of all the regions across the country.
• Art-directed the visual appeal, and produced the initial content release with its personas, editorial guides, and user journeys.
• Delivered the promotional strategy for the onboarding of the small business.
• Crafted the how-to and Q&A pages to guarantee and assist the user with the payment process.
• Created a customized taxonomy to ensure an organized vertical system based on hierarchical relations, later updated according to the user’s contribution (folksonomy).
• Published clear instructions for the users to achieve their goals according to the personas they belong to: travelers, small business owners, government controllers.
• Generated tourism related content about places, food, custom, religion, Nature, for specific targets.
• Social Media Optimization (SMO) on Facebook and Twitter to distribute precisely targeted information among online communities.
• Crafted (art and copy) the different informational pieces: printed, merchandising, environmental ads.
• Defined and refined the tone voice and style for the written message, and the ‘look and feel’ for graphics, photography, and video on social media, and third-party digital property media.
• Deployed the initial phase of scheduled content: case studies, branded content (stories, infographics).

Confidential

Creative Spanish Translator, Assistant Content Strategist, Copywriter, and Proofreader

Responsibilities:

• Translated top-notch curated content about marketing and innovation trends keeping the original freshness and adapting neologisms as much as possible to Latin Spanish variations.
• Assisted the editorial process for curating content and determine the extension, order, depth, frequency, and possible versions for every published insight in the Latin American region.
• Helped to refine the tone voice and style for the written message, and the ‘look and feel’ for graphics, photography, and video on social media, and third-party digital property media.

Confidential

CEO-Founder and General Project Manager

Responsibilities:

• Organized the whole project and disposed of the necessary resources to achieve the company’s goals: deadlines, people, budget, partial deliveries.
• Conducted research about state of the art in private tourism: lodging, food, transportations, nightlife, tours. Focused on client demographics, preferences, medium daily spending, service black points.
• Built an end-to-end business model with people’s roles, operations, timetables, costs, phases, Return on Investment, money route.
• Pitched to several potential investors and chose the appropriate one who actually met the project needs to increase the business value.
• Gathered a team of skilled professionals from different areas: Programming, Design, Copywriting, Photography, Sales, Information Architecture.
• Write a flexible business rules system to facilitate the user onboarding.
• Designed the information structure, art-directed the visual appeal, and produced the initial content release with its personas, editorial guides, and user journeys.
• Crafted the content strategy to produce the branded content published on the journalistic microsite associated with the platform.
• Ideated an internal directory of User-generated content to create and nurture a community of travelers interested in the Caribbean islands.
• Published clear instructions and released informational pieces for the users to achieve their goals according to the personas they belong to: travelers, small business owners, government controllers.
• Adapted the UX experience to specifically increase the responsiveness of every information module without compromising speed or data visibility on mobile devices.
• Developed and launched a large-scale website version 1.0 alongside an online advertising campaign to start escalating in the page rank in an Agile environment and a low-speed connectivity context.
• Deployed the payment system under the highest security standards to fulfill the compliance requirements of the most recognized international e-payment services.
• Executed a face-to-face sales strategy to reach the business owners (providers) and bring them into the operation basics.
• Crafted (art and copy) the different informational pieces: printed, merchandising, environmental ads.
• Created a customized taxonomy to ensure an organized vertical system based on hierarchical relations, later updated according to the user’s contribution (folksonomy).
• Defined and refined the tone voice and style for the written message, and the ‘look and feel’ for graphics, photography, and video on social media, and third-party digital property media.
• Deployed the initial phase of scheduled content: case studies, branded content (stories, infographics).

Confidential

CEO-Founder and General Project Manager

Responsibilities:

• Project Manager, Brand and Content Strategist, Creative Director, Creative Copywriter, Event Planner and Printing Producer for all the projects.
• Graphic Design, 3D Modelling and Photography supervision for all the projects.