SUMMARY:

• Highly innovative, dynamic, and results - driven professional, with broad-based experience in email marketing, web content management, strategy development, functional testing, and customer relations.
• Core Competencies
• Email Marketing Automation
• Website Marketing Automation
• Large-Scale Project Management
• Content Management
• Strategic Planning and Implementation
• Web Production Management
• ESP Experience - Marketo, Eloqua, Exact Target, Strong Mail, Lyris, Listrak
• Customer Relationship Management
• Profit Growth and Development Impacts
• Quality Assurance
• Rapid Conflict Resolution
• Organizational Leadership and Team Building
• CRM Experience - Peripheral Sales Force/SFDC Marketing Cloud use and experience
• Multi-channel marketing co-ordination, launch and reporting

PROFESSIONAL EXPERIENCE:

Confidential, Santa Clara, CA

Email Marketing/Automation Manager

• Contract for person on 6 month Maternity Leave
• Continue content input, assembly and launch of Automation, event, webinar and one-off emails
• Develop new Process documentation
• Review database to find new areas to explore and market to I AMER, EMEA, APAC regions
• Assisted with multi-channel marketing campaign launch and reporting

Confidential, Santa Clara, CA

Email Marketing/Automation Manager

• Revise current email marketing and automation programs
• Distribute overage to 3rd parties dependent upon region
• Develop Process documentation
• Develop Best Practices Documentation
• Build Welcome, unsubscribe and triggered lifecycle automation programs in Marketo with smartcampaigns and triggers
• Worked with SFDC admin to develop report generation and exports for Marketo integration
• Create broad strokes for new Lifecycle, Welcome, Drip, Unsubscribe, Event, Webinar and Ad-Hoc campaigns

Confidential, Campbell, CA

Email Marketing Manager

• Development of new email marketing programs
• Interface with and manage third party email vendor
• Devise and record all process documentation for email marketing with vendor.
• Create and distribute reports on email metrics, success and failure analysis. Use reports to enhance following email programs to meet expected KPI's

Confidential, West Palm Beach, FL

Email Automation Manager

• Assume full accountability in proficiently revising email marketing goals and processes; initiating the layout modification and utilization of Marketo integration; and creating and implementing key strategy for the email marketing plan.
• Initiate the development, compilation, and distribution of email reports and analytic s from Marketo reports to track email performance.
• Efficiently oversee and document email marketing processes, Marketo configuration, best practices, and an ongoing digital marketing strategy as currently utilized by the marketing organization company-wide.
• Enabled multi-channel marketing campaigns with team and calendared each segments launch and report schedule, encompasing: Email, social, blog, SEM and advertising.

Confidential

Contractor - Email Marketing Automation Manager

• Drove performance improvements as reflected in the following key initiatives:
• Integration of Marketo into the Confidential email marketing system, which included updating and upgrading current email templates while creating newer, more stable templates to be used by the Marketing Team
• Processing of automation emails from the company’s database into ExactTarget and Marketo
• Leveraged outstanding marketing expertise in pioneering and executing the following key initiatives:
• Communication strategy for automation, drip, and marketing efforts, in partnership with the senior director of demand generation and senior manager of digital marketing
• New win-back drip email campaigns to recover and win irate and hesitant clients

Confidential

Contractor - Email Marketing Manager

• Played a vital role in managing and implementing the email process and Marketo platform into the interactive data system; as well as testing all lifecycle automation launched out of Marketo and Campaign Manager.
• Rendered assistance to colleagues in providing copy writing duties for all marketing communications.
• Established and implemented the A/B testing program focusing on best subject lines and email content.
• Assisted product owners with in-app push notifications.

Confidential , San Jose, CA

Contractor - Email Specialist

• Provided strategic support to the Ingenuity Team in all related concerns, which included overseeing the entire aspects of the team’s email process from integration to post-launch analytics's.
• Earned recognition as an expert in utilizing the Marketo email system throughout the company.

Confidential

Contractor - Email Coordinator

• Administered the evaluation, update, integration, text conversion, launch, and post-launch analysis of the AdWords Team email to significantly select the client base from the Confidential 's proprietary email systems.
• Took part in identifying change scope for the Confidential email system, as well as efficiently executing new process documentation for email communications.

Confidential

Contractor - Publication Analyst

• Rendered keen oversight in managing and proficiently recording the upload, launch, targeting, and analysis in StrongMail (currently StrongView).
• Provided expert data entry and client phone support in supporting and overseeing the global client database.

Confidential

Contractor

• Assisted the Customer Relationship Management (CRM) Team in facilitating high volume of holiday season email marketing campaigns by assembling email lists through Epiphany.
• Coordinated email lists for various brands, such as Gap, Banana Republic, Old Navy, and Piperlime.