Project Manager Resume
PROFILE
Highly motivated, detail oriented online marketing and revenue operations professional that can effectively work across divisions to deliver innovative solutions that drive increased efficiency & revenue capacity. Seeking a position that would enable me to support the growth and profitability of a dynamic organization that provides challenge and rewards achievement.
KEY COMPETENCIES
Expertise in online marketing/web technologies and systems.
Strong strategic, technical and project management skills.
Extensive experience supporting internal and external clients.
Ability to operate a central service team within a multidivisional organization.
Effective liaison between engineers, product management, internal sales and clients.
Creating strategies that enhance efficiency and maximize ROI.
Team player with flexibility to take on range of tasks.
Proven leader & management professional.
11 years of strong industry experience.
EXPERIENCE
06/10 - Present
Confidential Hauppauge, NY
Ecommerce Marketing Manager
Responsible for creating and delivering marketing programs to support the growth and expansion of e-commerce business. Manage the development and execution of marketing programs that drive awareness and traffic to e-commerce site in order to grow sales and drive customer satisfaction within marketing objectives and guidelines. Prepare, monitor and evaluate e-commerce metrics and key performance indicators by analyzing usage and trends as well as identify most effective marketing promotions/campaigns. Provide ROI analysis on marketing expenses and make recommendations of future allocation expenses towards e-commerce marketing programs. Establish entrepreneurial goals for ecommerce dept, ensuring the website achieves marketing objectives and adheres
to quality standards. Analyze and define the market for product growth within market segments. Identify, manage and evaluate on-going web alliances and partnerships. Pursue appropriate, strategic alliances that support aggressive growth of market share and revenue and execute profitable market penetration strategies. Coordinate, confer and negotiate with managers from the company\'s business units, internal departments and web development staff. Provide leadership for the website development staff. Provide marketing advice to organizational units. Promote satisfactory customer relations. Monitor and review website analytics for patterns and trends, adjusting strategies and plans as appropriate. Work closely with design and content teams to ensure site meets marketing objectives. Track current and emerging e-commerce trends.
11/08 - 03/10
Confidential New York, NY
Director, Online Sales Operations
Responsible for defining strategic direction of advertising platforms, policies, evolution of ad products and service model. Monetization of advertising inventory and yield optimization through pricing, sales planning, management of inventory, product development, campaign management, network relations, management of remnant sales partners across over 80 sites and extensive syndication network. Partner with stakeholders to build scalable solutions and ad products to maximize ad sales revenue against technical and operational capabilities and played an integral role in launching the VEVO service and its ad sales strategy. My current position requires a wide grasp of the online media market, strong analytics, client focus, product marketing, operational expertise and the ability to lead and motivate multiple teams.
Additional responsibilities are outlined below:
- Plan, direct and establish best practices and processes for teams to achieve scalable client delivery, product solutions, and ad programs.
- Establish inventory allocation, pricing, and media proposal guidelines based on available inventory and anticipated advertiser demand.
- Evaluated next generation ad serving solution (FreeWheel) , coordinated and implemented network design and ad tagging strategy to maximize inventory and reporting value while ensuring good user experience ratio for video content in time for VEVO’s launch.
- Ensure accurate ad operations’ trafficking and optimization across network of sites.
- Manage advertising analytics and reporting including inventory forecasting, delivery reporting, yield optimization analyses and billing reconciliation.
- Established optimal remnant and house/promo ad program to maximize value of unsold inventory.
- Work collaboratively with sales, technology, content, finance and marketing teams to achieve goals of the sales/revenue operations department.
- Own ad operations vendor relationships.
- Lead development of ad products and programs based on sellable industry trends and ad technologies.
- Review and approve all insertion orders for pricing, media mix and terms & conditions.
- Modeled, estimated and priced inventory for VEVO in order to create media plans for prospective launch partners.
- Performed analysis and research to establish VEVO’s rate card and pricing strategy.
- Develop business case studies highlighting sales program success.
- Perform competitive analysis to differentiate UMG/VEVO in the marketplace.
9/08 - 11/08
Confidential New York, NY
Senior E-Marketing Project Manager - Treasury Services Global Marketing
Acted as central owner and point of contact for e-marketing campaigns for the Treasury Services business lines and offerings including ad campaign management, site content updates, lead generation efforts, metrics reporting, analysis and search engine marketing efforts.
1/08 - 9/08
Confidential New York, NY
Senior Online Marketing Manager
Provided marketing strategy and project management for high profile redesign of ml.com, Merrill Lynch’s main gateway in collaboration with internet services firm. Responsible for site analytics, reporting, competitive benchmarking, internal audit and best practices.
04/07 - 12/07
Confidential New York, NY
eMarketing Project Manager
Coordinated and managed development of high profile online projects in collaboration with various business units of the firm, including business stake holders, technology, design and development teams. Monitored and analyzed site metrics providing insight and recommendations for optimization.
7/06 - 4/07
Confidential. New York, NY
Online Product Manager
Responsible for managing the production and implementation of business strategies and technical requirements into online products and services for the B2B marketing properties/trade magazines. Responsible for monetization of online products. Interfaced with editors, clients, sales staff, development team and vendors to develop sponsorship opportunities. Worked with ad operations to insure proper placement and tracking of sponsorships. Provided reporting and campaign performance analysis on behalf of sponsors.
03/00 - 07/06
Confidential -Hill New York, NY
Senior Manager, Ad Operations
Responsible for management of pre and post sale of online advertising programs with regards to inventory management, ad serving capabilities, ad placement optimization and reporting. Strategic oversight of ad platforms including display, audio, video & mobile solutions. Ensured fulfillment of leading edge ad solutions thru in house development & external partnerships. Evaluation and perspective of new technologies, trends and industry best practices across the digital advertising landscape. Network design and ad tagging strategy of ad server migration. Implementation of Solbright sales order management system. Actively contributed to ad product innovation & sales strategy. Guided evolution of ad ops policy & process. Helped drive the research, analytics & yield optimization strategy. Responsible for training and managing ad ops team. Point of contact for all ad related vendors and partners. Testing and adoption of new ad technologies.
04/99 - 03/00
Confidential New York, NY
Ad Operations Manager
Campaign management, optimization, fulfillment and reporting. Responsible for production, testing, implementation and delivery of online advertising programs. Management of site’s ad inventory and ad tagging infrastructure. Frequent testing and adoption of new ad units and rich media technologies. Responsible for defining and implementing the department’s workflow procedures, best practices, production specifications and guidelines. Main point of contact with vendors, client services, sales and technology teams. Responsible for training and overseeing ad ops team.
10/98 - 04/99
Confidential New York, NY
Online Advertising Traffic Coordinator
Responsible for scheduling interactive ad campaigns for clients and e-commerce partners. Tracking and reporting campaign performance. Daily optimization of campaigns across network of sites to ensure delivery and best possible performance. Managed network inventory.
TECHNICAL EXPERTISE
Languages: HTML, JavaScript
Applications/Software: Omniture, Google Analytics, WebTrends, Doubleclick - DART (DFP, DFA, Ad Exchange) and DART Enterprise, FreeWheel - MRM and MRMA, 24/7 Real Media - Open Ad Stream, Ad Serving on Video Platforms - Brightcove, Kyte, YouTube, QuickTime and Windows Media Player. Sales Order Management systems - Solbright, Fattail and SalesForce. Flash, Photoshop, Microsoft Office, DMinsite Mercury Platform. HTTP proxies/ad debugging tools - Fiddler and Charles.
Strong relationship with the following Ad Networks and vendors: Relationship with FreeWheel, Tremor Media, ScanScout, YuMe, YouTube, Google, DoubleClick, DMinsite, BlueMoon Works and all rich media companies.
EDUCATION
- Bachelor of Arts