Marketing/Communications/Event Planner Core Strengths:

• Tradeshow Management
• Public Relations/Internal Communications
• Development of Marketing Collateral
• Print Production Coordination
• Website Administration - Sharepoint
• Advanced PowerPoint Presentation Skills
• International Business Experience
• Strategic Planning Skills
• Competitive Market Analysis
• Advanced Spreadsheet Development
• Project and Account Management
• Strong Writing Skills: Business Plans, RFP

Skilled and dedicated marketer, corporate communicator, and event planner with more than 15 years experience coordinating, planning and supporting daily operational and administrative functions.

• Demonstrated capacity to provide comprehensive development of a marketing communications team with executive level staff; excel at scheduling meetings, special events, coordinating travel, and managing all essential tasks. Certified Event Planner.
• Proven track record of accurately completing research, reporting, information management, and marketing-support activities within demanding time frames.
• Adept at developing and maintaining administrative processes that reduce redundancy, improve accuracy and efficiency, and achieve organizational objectives.
• Highly focused and results-oriented in supporting complex, deadline-driven operations; able to identify goals and priorities, while resolving issues in initial stages.
• Advanced proficiency in Microsoft Office Suite 2003 and 2007 (Word, Outlook, Excel, PowerPoint), Visio, Sharepoint, Photoshop, Goldmine, and PageMaker; type 75 wpm with accuracy.

Professional Experience:

Confidential, Eagan, MN Jun 2006 to Jun 2009
Project Manager/Event Planner/Internal Communications (due to layoff)

Provide high-level support to multiple Vice Presidents of Technology of leading 500+ global technology teams involved in development, rollouts and tech solutions with more than $100 million in annual revenue.

Performed a variety of key global technology functions, addressing inquiries of current and potential stakeholders, communicating with marketing and public relations departments regarding technology initiatives, rollout communications, and Sharepoint website administration.

• Reduced department travel expenses by $55,000 within first three months of tenure by identifying cost-effective travel agencies and negotiating vendor contracts.
• Successfully coordinated and hosted numerous development and rollout sessions with international guests, creating invitations, promotional materials, booking venues, selecting guest speakers, onsite project manager, and department website Sharepoint administrator.

Pearson Assessments Feb 2006 to Jun 2006
Executive Assistant (contract assignment)

Served as the executive personal assistant to the Vice President of Sales for an educational assessment firm with over 70 nationwide and international locations,

Directed all administrative functions, project support efforts and supervisor for lower-level administrative staff. Created presentations and scheduled all executive-level meetings and associated travel arrangements. Prepared biweekly time, expense, and travel reports. Managed invoicing and billing processes. Served as the in-house tradeshow coordinator for the entire nationwide sales teams.

Confidential, Minneapolis, MN Mar 2005 to Feb 2006
Marketing Manager/Event Planner/Executive Sales Assistant (due to layoff)

Provided sales support and event planning for the President, General Manager, and two Director of Sales for successful employee owned distributor and service provider for radiology and x-ray equipment.

Oversaw a wide variety of executive level functions, in support of all sales projects, tradeshows, forecast and budget management, and information management processes. Compiled and analyzed data from monthly sales reports to prepare for directors’ presentations to board of directors. Developed the new business development team, training and scripts, as well as internal correspondence that facilitated effective companywide communication and transfer of information between 5 regional offices.

• Played key role in design of website and marketing collateral, collaborating with Web developers to identify and define essential components of site functionality.
• Developed inside sales and lead generation team including script management and training.
• Coordinated over 30 tradeshows, 6 sales and annual meetings, and over 50 special industry events.
• Achieved certified meeting planner, employee of the month, and certification as an x-ray technician.

Confidential, Minneapolis, MN Jul 2004 to Mar 2005
Executive Assistant (contract assignment)

Served as the administrative assistant to the Director of Online Sales for a large retail corporation.

Directed all administrative functions including market assessments, travel and presentations.

Confidential, Mendota Heights, MN Mar 2003 to Jun 2004
Sales/Marketing Coordinator and Office Manager (due to downsizing)

Managed all sales and marketing administrative functions for the Vice President of Sales and Vice President of Marketing for the first successful Hispanic stateside producer and distributor for cheese products.

Performed a variety of detailed executive administrative functions including developing financial models through forecasting, margin analysis, pricing, updated POS and label inventory, created new master prospect program, and successfully managed over 10 tradeshows, sales meetings, and training seminars.

• Launched the new WIC project and obtained the first Hispanic certification from the Federal USDA.
• Developed the “Cantina” POS center at retail locations achieving 130% growth in the Hispanic market.
• Presented marketing strategy to the International Distributors, Mexico, April 2004.

Confidential, Edina, MN Nov 2000 to Mar 2003
Marketing Promotions Manager/Tradeshow Coordinator (company relocated)

Executed all sales tradeshows and promotional events for division of Schering Plough Pharmaceuticals

• Planned and successfully executed over 300 special events, community relations activities, and tradeshows including the annual company sales meeting.
• Marketing team finished in the top 3 for lead generation in the United States, which was 149% gain over the planned quota.

Confidential, Orlando, FL Dec 1999 to Nov 2000
Marketing Special Events Manager (moved to Minnesota)

Managed all promotional activities and events to gain market share.

• Worked with individual sales reps to determine specific market trends and promotional activity in their regions
• Developed and implemented comprehensive business plan for the promotional segment
• Launched new retail store in Charlotte, NC, including vendor selection, store display/setup, and all other logistics involved
• Interfaced with vendors and Channel Partners on marketing issues including: tradeshow, seminar partnership, and equipment showcasing.
• Process Management for all contractual obligations and entries
• Developed promotional budget, demo equipment inventory, promotional product selection and organization of sales events.
• Implemented key relationships for special events with:
• Atlanta Braves Carnival Cruise Lines
• Texas Rangers Universal Studios

Accomplishments:

• Responsible for 35 million in Company Acquisitions and Business Partner revenue.
• #1 Department for Lead Generation – produced by opening of new retail store
• Designed and implemented long-term value added impact through the introduction of innovative perspectives and creativity.

Confidential, Bloomington, MN Feb 1994 to Dec 1999
Regional Marketing and Sales Manager (moved to Florida)

Responsible for developing marketing plan and driving all travel packages and programs for this $300 million time share company.

• Instrumental in making the retail segment the fasting growing market segment and lead generation producer in company history.
• Developed and implemented highly effective sales tools and trained 40 person sales force on their use
• Orchestrated strategic marketing relationships with advertisers in the duratran section of our store.
• Business to business sales calls to execute key relationships in order to formulate the most cost efficient packages for our in-store clients.
• Key resource for all vendor contracts and management.

Accomplishments:

• Chosen as Showcase store for generating the most up sell revenue within the company
• Executed Special Events with:
• Minnesota Vikings
• Underwater World
• Breast Cancer Awareness
• Ranked #1 in the Top 20 Sales Branches in United States.
• Achieved 134% of sales quota
• 100 % of team members achieved quota FY94 – FY99

Educational Experience:

• Bachelor of Arts, Marketing and Corporate Fitness
• Masters of Business, in process