SUMMARY
Highly qualified, innovative, creative, self-motivated and well organized leader who is results-focused. Experience in various facets of business including:

• Marketing & Promotions
• Sales
• Licensing
• Product Development
• Brand Management
• Media Relations

Confidential- Indianapolis, IN 2006-Present
North America\'s largest publisher and distributor of licensed and non-licensed posters, calendars, stationery, stickers and children’s activity kits.
Product Manager – Kid’s Stickers, 2011-Present
Responsible for the organization and management of the Kid’s Sticker and temporary tattoo product lines; includes the SandyLion and Sticker Xpress brands.

• Complete management of the product line with an annual sales volume of $11 million
• Goal to increase to $20 million by 2016

Product Manager – Calendars, 2006-2011 
Responsible for the organization and management of the calendar product line; includes the DateWorks, DateMaker, Legacy Art and DoubleTime brands.

• Complete management of the product line with an annual sales volume of $15 million
• Increased overall sales of calendar category by 130% over 5 year period

Product Manager Sticker/Calendar Position Details:

• Actively manage product development from concept through delivery of all brands, formats and titles
• Identify emerging trends, licensed and non-licensed, and apply appropriately to category
• Build strong relationships with a diverse group of licensors which include studios, managers, agents, lawyers and artists
• Converse regularly with overseas and domestic printers and manufacturers - Korea, China, USA, Canada
• Keep printers, manufacturers, licensors, and internal team of 12 designers, on tight scheduled deadlines
• Together with the Key Account Managers, consistently recognize and analyze regional and national sale opportunities with the goal of increased market presence
• Regularly create sales collateral including a yearly catalog, sell sheets and PowerPoint presentations
• Assist the licensing team with sales projections, contracts and proposals, as well as research on various licensing opportunities
• Required to give a yearly brand/category presentation at Trend’s annual sales conference
• Some tradeshow preparation and management experienced
• Strong attention to detail, exceptional organizational skills, the ability to manage multiple projects and timelines, as well as the aptitude to work both within a team environment and independently is also necessary

Served as an Account Executive, Marketing Manager and Senior Marketing Manager at Playwerks, Inc., a source for custom premium and promotional products.

• Oversaw the overall efforts of the marketing team, facilitating smooth and integrated operation of the marketing department with the sales and art departments
• Ensured a set process for the company-wide message, content and creative look
• Accountable for monitoring the efficiency of processes, while suggesting and implementing changes as necessary
• Job required writing various copy including letters, press releases, web and catalog content, sales scripts, call guides and e-blasts

• Assisted in the overall creation of the marketing plan for the upcoming year
• Researched to identify new business opportunities including companies, industries, tradeshows and contact names
• Worked directly with the art department to decide on layout for direct mail pieces, e-mail campaigns and catalog design with the goal of creating a consistent message and look
• Monitored marketing efforts with respect to market research and prospect identification, mail/email campaigns
• Assisted in managing a yearly marketing budget
• Assisted in managing overall marketing campaigns
• Assisted in tradeshow preparation and organization

• Directly managed clients and accounts in order to help grow business through increased sales
• Targeted qualified prospects with the goal of building strong, lasting business relationships upon assigned territory
• Conducted cold calls to qualify prospective clients
• Job additionally required tradeshow preparation and attendance, as well as sales presentations

Confidential - Elmhurst, IL (now the Summit League) 2002-2004 Assistant Director of Media Relations/Championships Administrator
Assisted in the day-to-day media relations efforts at the Mid-Continent Conference, a NCAA Division I athletic conference, now renamed the Summit League.

• Served as the primary contact for a handful of league-sponsored sports
• Performed most graphic design duties and assisted on various publication projects
• Worked with the daily reporting of scores and stories on the league’s official web site
• Compiled extensive research for the league’s record book
• Provided assistance in launching the Great West Football Conference, then a Division I-AA football only league
• Assisted in all aspects of league tournament operations and management including: on-site administration, preparation of tournament gifts and coordination of conference awards.

Confidential- Corpus Christi, TX 2001-2002 Sports Information Assistant Intern

• One of two media contacts for 14 NCAA Division I sponsored sports
• Responsible for designing, writing and editing media guides
• Wrote news releases
• Had various game-day responsibilities
• Job also required writing and designing game-day notes for women’s basketball

Confidential- Chicago, IL Summer/Fall 2001 
Marketing/Sales Intern

• Job required finding, calling and pitching sales to season ticket holder prospects for the 2001-02 basketball season
• Responsible for generating new accounts and developing new relationships with prospect ticket holders
• Responsible for maintaining relationships with current and active season ticket holders

Bachelor of Science in Public Relations/Advertising

• Microsoft Office
• Adobe Applications
• ACT! Systems
• PeopleSoft
• PowerPoint Presentations
• Desktop design and publishing
• FileMaker