SUMMARY:

• I’m a high performing, self - motivated, creative, passionate and evangelical Agile Coach, Scrum Master and Product Owner with deep Digital Transformation, technical web/software/mobile development and digital marketing leadership experience.
• I’ve grown, led and mentored -winning cross-functional Agile Scrum teams to accelerate value delivery and up their game by embracing Agile values and practices along with a Lean mindset.
• I’m on a path of continuous learning, highly disciplined, extremely organized, have a history of entrepreneurism and I have over 20 years of experience coaching Agile web, software and product development teams to raise the bar, as a field marshal.
• I pivot between strategic visioning and tactical execution, focusing on maximizing the value of process and product while fostering positive culture and enjoyable experience for my teams and stakeholders. My approach is customer focused, consultative and collaborative.
• I’m experienced with Scrum, Agile, Kanban, Lean, Kaizen, Traditional/Waterfall, DevOps and all aspects of Digital Marketing/CRM.

FUNCTIONAL AND TECHNICAL SKILLS:

Process and Methodology: Essential/Solution/Portfolio SAFe, Agile, Scrum, Kanban, Lean, DAD, Spiral Agile, Agile-Iterative, XP, PMBOK, Waterfall, SOA, SDLC, ALM, DevOps, RAD, Architectural Tradeoff Analysis, CMM, Entity Relationship Diagramming, Process Flow Diagramming, Data Modeling, Organic Search Engine Optimization (SEO)

Software/Tools: Azure DevOps/VSTS/TFS, Jira, Confluence, MS Project/PWA, Trello, Slack, Office 365, SharePoint, Visio, Office, Visual Studio, Photoshop, Premier (Adobe CS), RedGate SQL Tools, Altova XML Tools, Google AdSense, Adwords, Analytics, Webmaster Tools, Market Samurai, MOZ, PipeDrive, Webflow, Screaming Frog SEO Spider, Active Campaign, Leadpages

Development Languages: C#.Net, Telerik Controls, LINQ to SQL/Entity Framework (ORM), VB.Net, Classic ASP, VBScript, JavaScript, XML, HTML/5, XSL, XSLT, jQuery

Servers/Scripting: SharePoint Server, Windows Servers, .Net Frameworks, TFS, Windows Desktops, IIS, AD, PowerShell, Jenkins, Groovy

Databases: SQL Server, SQL, ADO.Net, Access, ODBC, SSDT, ORACLE, MySQL

Network: Virtualization, Azure, TCP/IP, DNS, DHCP, WINS, LMHOST/HOST Resolution, Firewalls, Routers, Hubs, Cisco Local Director, Load Balancing, DMZ, PTZ, Wireless

WORK HISTORY:

Confidential

Agile Coach/Scrum Master/PM

Responsibilities:

• Served as Agile Coach and Scrum Master on behalf of Digital Enterprise and Enterprise Technology Partners through a digital transformation and SAFe transition.
• Facilitated all Scrum ceremonies and mentored business executives, other Scrum Masters and Product Owners/Managers post-merger between Southern Wine & Confidential and Glazers.
• Performed both Scrum Master and Hybrid Agile Project Manager duties for the Salesforce Automation and CRM project teams (SFDC, Proof Mobile Application Team and Einstein Insights/Analytics and support teams) through a transition from Hybrid Agile to the first SAFe PI.
• Facilitated Value Stream Workshops, Epic writing, Lean Business Case and Feature Benefits Hypotheses workshops.
• Ensured onshore and offshore teams from SGWS, Accenture and Sapient Razorfish understood and iteratively adopted the SAFe, Lean, Agile, Scrum, Kanban and DevOps processes and values to accelerate delivery and increase quality.
• Fostered greater team cohesion and collaboration. Facilitated process, communication and collaboration efficiencies for all Scrum ceremonies. Championed shorter cadence from 5 weeks to 3 weeks to 2 week increments in SAFe.
• Represented team in Change Management, PMO Governance, ETP Status and stakeholder meetings. Owned project charters and WBS in MS Project/PWA. Monitored and approved timesheets. Reconciled projects for accounting.
• Coached Product Owners on Scrum and facilitated backlog refinement of Epics, Features and decomposition into well-titled stories with agile estimates, clear descriptions and testable acceptance criteria.
• Improved TFS configuration and usage. Evaluated Enterprise Agile Planning tools - AgileCraft, Version One and Planview.

Confidential, Boca Raton

Digital Transformation and Agile Coach

Responsibilities:

• Coached senior management, marketing and commodities brokers to achieve Agile and iterative modernization of customer and prospect list management, lead generation, CRM and subscription-based marketing campaigns.
• Rolled out Lead Pages, Active Campaign, Office 365 and Azure DevOps.
• Designed and executed new campaigns, cleansed and categorized customer lists and established campaign metrics, reporting and monitoring.
• Built a product backlog and transferred knowledge for ongoing, iterative digital evolution and continuous improvement.

Confidential, Miami

Director, Web Strategy & Technology

Responsibilities:

• Facilitated and mentored the IT Web Team, Digital Marketing, Marketing Communications, Creative Services and myriad cross-functional business stakeholders to adopt Agile Scrum and Kanban best practices and Lean thinking, in a highly matrixed multi-team environment during a a period of major internal reorganization post-acquisition.
• Principally represented the IT Web Team in evaluating respondents to an RFP to replace our Digital Agency and simultaneously sourced the principal Web Technology Vendor, ensuring that the best fit vendors were selected, and the boundaries of scope and collaboration methodologies between them were clearly delineated.
• In a cross-functional environment, during a period of rapid growth and change, working with all business units and vendors, I was instrumental in defining the scope and facilitating the execution of a multimillion-dollar replacement for the highly dysfunctional web properties inherited by new leadership.
• Iteratively established the roles, the personas, the UX/UI, necessary workflows and integrations to deliver a world-class responsive and coherent mobile/web experience through the full Crystal customer journey, evangelizing an Agile Iterative Scrum approach at scale with MRM McCann - our new digital partner, Marketing, Reservations, CRM, Web PO, BA, Shoreside, Shipboard, Application Development Directors and our onshore/offshore Development partner American Eagle.
• Collaboratively designed and governed the minimum processes necessary for multiple Scrum teams to maximize the value of web products for Crystal customers and stakeholders and to maximize the visibility and utilization of prioritized, detailed product backlogs, velocity and established automated reporting of forecasted completion dates.
• Guided and influenced infrastructure, platform, applications and DevOps to ensure quality consumer facing websites, Digital Asset Management, Digital Marketing analytics and metrics for reliability, performance, usability, lead generation, Adobe DAM, Salesforce and other systems integrations.
• Operated at the most strategic 10k level but pivoted into tactical mode by embedding within teams, establishing trust and mutual respect, going where the work was performed, putting hands on the technology, aligning all technology efforts with business needs, bringing a multi-team discipline to Scrum ceremonies, planning and execution.

Confidential, Fort Lauderdale

Director of Product Development

Responsibilities:

• Grew, led and mentored multiple agile teams from 5 to 15 talented, highly agile cross-functional members including UX/UI designers, graphical artists and developers with gaming and simulation backgrounds developing 3D real time graphics rendering applications.
• Delivered winning ( Confidential ) software products and related hardware solutions to the broadcast, sports arena and digital signage industries.
• Facilitated customer-focused product visioning/road-mapping with Senior Management, Creative Services, Marketing and Development.
• As lead Agile Coach and Scrum Master, guided Product Owners and other Scrum Masters, facilitating multi-team Scrum at Scale as Scrum Master and/or Product Owner, delivering product increments at a regular cadence.
• Managed and prioritized the Product Backlog, formulating Epics and Features, slicing/decomposing these into stories, teaching the team to swarm on features and focus on goals to deliver faster with quality.
• Demonstrated and instilled Scrum/Agile values, Lean thinking and empirical learning.
• Leveraged TFS, Urban Turtle and SharePoint platforms and related tools for portfolio management. Engineered build and quality assurance processes. Mentored team members in modern ALM and DevOps best practices such as CI.

Confidential, New York

Principal Consultant

Responsibilities:

• Consulted with senior management to implement a new SharePoint 2013 environment including site hierarchy, navigation, information architecture/taxonomy, content type organization, custom lists/libraries, workflows, calendars, search, metadata and Business Connectivity Services. Led requirements gathering sessions with business stakeholders to map and measure current business processes and then architected SharePoint products to meet requirements and improve those processes.

Confidential, Miami

Tech Team Lead/SharePoint Product Owner

Responsibilities:

• Led a team of developers designing, implementing, maintaining and supporting web, desktop and COTS applications. Leveraged Team Foundation Server for backlog, work item management and source/version control using MSFT Scrum and Agile process templates.
• Mentored team members in modern Agile, ALM, development and DevOps best practices. Managed change, scope and risk. Performed iterative requirements analysis, formulated project plans with effort estimates.
• Guided senior directors, business stakeholders and the enterprise architecture/data modeling team with vendor/technology evaluation/selection, liaising with Deloitte, Microsoft, IBM, Metavis, Metalogix and Dell/Quest around ERP, BPM, EA, BI and SharePoint.
• Assisted senior management with research/analysis and creative for RCE’s, Business Cases, ROI calculations and Proofs of Concept. Guided stakeholders at all levels in HCM/HR, Finance, Contracts, Accounting, Marketing, SCM, IT and all business verticals through the full SDLC and Project Life Cycle.
• Modeled, documented and diagrammed processes, data flows and databases for .Net applications, web services/WCF/Web API/REST/JSON and SharePoint workflows. Coordinated quality assurance (QA), User Acceptance Testing (UAT) and around LOB .Net applications and SharePoint workflows, shepherding releases and coordinating testing between developers, team members and business stakeholders.

Confidential, Fort Lauderdale

Scrum Master/Product Owner

Responsibilities:

• Formulated a strategic vision for a SaaS web content management product and drove that vision into a tangible SaaS product.
• Architected and implemented a commercial quality, hosted, SEO friendly WYSIWYG CMS leveraging the .Net framework v 4.0, IIS 7, SQL Server, Visual Studio, VB.Net, C#.net, HTML, XHTML, CSS, RSS, Atom, XML, XSLT, JavaScript, jQuery and AJAX.
• Led, mentored and trained an agile offshore team of 7 in India comprised of an architect, a systems administrator and 5 developers.
• Guided team through Agile development sprints, managing user stories, the product backlog and all product, development, infrastructure and operations documentation/artifacts.
• Coordinated Microsoft Platform Ready testing, was ed Platform Ready status and earned the Microsoft Silver Application Development competency.

Confidential, New York

Agile Project Manager

Responsibilities:

• Third company, repeat engagement for the same CIO as Confidential and Newmark below.
• Managed a portfolio of agile web projects establishing key features, scope, timelines and budgets.
• Provided project reporting, issue tracking and proactive risk mitigation for the CIO and Marketing.
• Elicited, captured, articulated and documented requirements, identifying architectural and infrastructure alternatives, performing tradeoff analyses for various 3rd party vendor solutions and custom solutions.
• Designed and implemented web applications and data architecture for internal LOB web and public facing mobile website applications, controlling scope creep and meeting all business/marketing, functional and technical requirements on time and within budget.

Confidential, New York

Agile Project Manager

Responsibilities:

• Repeat engagement for the Agency Chief, working remotely from London.

Confidential

SharePoint Project Manager

Responsibilities:

• Repeat engagement converted from contract to permanent to build an in-house Agile software development team and processes prior to Confidential acquisition of Clarion Partners.
• Web product owner, principle solution architect and web application developer for startup entertainment services company casting audiences for major entertainment clients.
• Worked closely with senior management to define and build the features that allowed the company to double the number of simultaneous entertainment events it could cast the audience for with no additional staff by automating the audience and event casting process.