SUMMARY:

• An innovative, results driven, charismatic product champion with approximately 11 years of combined product management and business analysis experience.
• Areas of expertise include market research and competitive analysis, strategic planning and implementation, sales and marketing, product/project management, business analysis, API integration, the Software Development Life Cycle (SDLC), Agile/Waterfall methodologies, web design, software development (J2EE), system deployment, change management, web content management, release management, process re - engineering, User Acceptance Testing (UAT), product training, system testing, and client support.
• The aforementioned areas of expertise span the computer software, governmental, insurance, records management, DIY home security, and vacation rental industries.

PROFESSIONAL EXPERIENCE:

TECHNICAL PRODUCT MANAGER/OWNER

Confidential

Responsibilities:

• Planned, organized, and monitored the creation and integration of a Merchant of Record (MOR) system with our existing customer facing ecommerce platform (utilized a credit card processing API).
• Employed new price packaging model that increased e-commerce booking revenues approximately 30% (A/B testing measured with Google Analytics).
• Responsible for setting up and managing the Choice Vacation Rentals Voice of the Customer (VOC) platform.
• Worked with UX researchers to perform competitive analyses and benchmarking of key e-commerce platform conversion points (usertesting.com)
• Prioritized product backlog and facilitated Agile meetings (i.e. Daily Scrum, Product Backlog Review, Sprint Planning, Sprint Tasking, Product Demo, Retrospective, etc.)
• Translated product vision and vetted user feedback into user stories, workflows, wireframes, and UI/UX designs using Visio and Balsamiq.
• Facilitated meetings with subject matter experts and business stakeholders to gather acceptance criteria and/or requirements.
• Planned, scheduled, and monitored software development activities using JIRA.

TECHNICAL PRODUCT MANAGER/OWNER

Confidential

Responsibilities:

• Bundles/Packages Build Out
• Automated Credit Card Account Updater System
• Automated Recurring Monthly Revenue (RMR) Accounting System
• Invalid Payment Handling
• E-commerce 3rd Party API
• Created Product Roadmap and defined product vision by means of customer feedback and engagement with internal stakeholders.
• Prioritized product backlog and facilitated Agile meetings (i.e. Daily Scrum, Product Backlog Review, Sprint Planning, Sprint Tasking, Product Demo, Retrospective, etc.)
• Translated product vision and vetted user feedback into user stories, workflows, wireframes, and UI/UX designs using Visio and Balsamiq.
• Facilitated JAD sessions with subject matter experts and business stakeholders to elicit requirements and/or acceptance criteria.
• Planned, scheduled, monitored, and controlled software development activities using JIRA, VSTS, and Smartsheet.

PRODUCT MANAGER/OWNER

Confidential

Responsibilities:

• Led the development of a cyber security risk management and data automation platform for a technology startup and created a value chain incorporating sales, marketing, and R & D departments.
• Product owner responsible for translating product vision into user stories, Visio workflows, and wireframes using Visio and Balsamiq.
• Facilitated JAD sessions with subject matter experts and business stakeholders to elicit requirements.
• Prioritized product backlog and facilitated Agile meetings (i.e. Daily Scrum, Product Backlog Review, Sprint Planning, Sprint Tasking, Product Demo, Retrospective, etc.)
• Planned, scheduled, monitored, and controlled the day-to-day Agile software development activities using JIRA.
• Created Product Roadmap with clear objectives and long-term vision.
• Defined product vision by means of competitive analysis, market research, customer feedback, and engagement with internal stakeholders.
• Product owner responsible for translating product vision into user stories, Visio workflows, wireframes, and UX/UI designs using Visio and Balsamiq.
• Led the quality assurance team and testing efforts aimed at product stability and increased customer utility.
• Created and managed Alpha, Beta, and General Availability testing initiatives and created technical documentation/user guides.
• Product expert and champion providing technical expertise and training to other departments in support of product development; created product user manuals.
• Worked with sales and marketing teams to create sales slicks, brochures, and white papers.
• Participated in sales and marketing efforts, conducted customer facing product demonstrations, and attended trade shows.

LEAD BUSINESS ANALYST/PRODUCT OWNER

Confidential

Responsibilities:

• Lead reporting analyst responsible for managing a team of business analysts and functional analysis activities for a large initiative to transform the Centers for Medicare and Medicaid (CMS) business through process reengineering and technology implementation.
• Product owner responsible for translating product vision into requirements, Visio workflows, wireframes, and UI/UX design for the Centers for Medicare and Medicaid Unified Case Management System (CMS - UCM) IBM Cognos reporting tool.
• Facilitated project meetings, reviews, walk-throughs, and JAD Sessions; managed the product backlog.
• Conducted demonstrations of ad-hoc, standard, and dashboard reporting functionality to audiences of 100+ participants, including senior level CMS management.
• Planned, scheduled, monitored, and controlled reporting team activities necessary to complete project objectives.
• Modeled relevant "as-is" and proposed "to-be “processes, policies and business rules pursuant to business problem resolution.
• Managed, trained, and mentored junior business analyst resources to execute assigned tasks.
• Participated in strategic development discussions to help align internal and external processes.
• Created both functional and technical design documents.
• Product owner responsible for eliciting requirements and turning them into user stories, Visio workflows, and wireframes.
• Facilitated daily scrum meetings, reviews, walk-throughs, and JAD sessions; managed the product backlog.
• Planned, scheduled, monitored, and controlled activities necessary to complete project objectives.
• Created both functional and technical design documents.
• Used SQL query tools and applications (SQL * developer, TOAD, etc.) to retrieve and manipulate data.
• Developed, documented, and managed the execution of internal usability test cases.
• Lead User Acceptance Testing (UAT) efforts.

SOFTWARE PRODUCT ANALYST

Confidential

Responsibilities:

• Gathered and analyzed stakeholder requirements for upgrades and/or customizations to the Plateau Learning Management Software (LMS).
• Planned, designed, and executed usability test cases.
• Troubleshooting and analysis of advanced issues and problems.
• Extraction, Transformation, and Loading (ETL) using SQL query tools and applications (SQL* developer, TOAD, etc.)

MARKETING MANAGER/SENIOR CONSULTANT

Confidential

Responsibilities:

• Managed team of approximately 3 - 5 settlement processors/post closers to increase residential and commercial real estate divisions order throughput efficiency by 35%.
• Developed, led, and managed comprehensive competitor analysis and data collection initiatives that resulted in a 41% increase in sales revenues.
• Led, negotiated, and implemented affiliated business arrangements which resulted in 33 - 55% increases in sales revenues for multiple firms.
• Provided sales, marketing, business analysis, and project management services for multiple law firms.
• Defined product vision by means of competitive analysis, market research, customer feedback, and engagement with internal stakeholders.
• Participated in company sales and marketing efforts; created sales slicks, brochures, and other marketing materials.
• Conducted project meetings, reviews, walk-throughs, and customer interviews.
• Facilitated customer meetings and reviews in order to elicit requirements.
• Planned, scheduled, and monitored activities necessary to complete project objectives.