Global Brand Manager Resume Alpharetta, GA - Hire IT People

SUMMARY:

Marketing & Communications program and business development manager with over ten years of experience. Proven success in managing people and projects for businesses ranging from fast growth start - ups to a Fortune 500 company. Cross-cultural experiences working both from the U.S. and Asia have allowed me to develop strengths in active listening, strategic thinking and long-term relationship building. Results driven.
Strategy development
Project management
Marketing
Communications
Employee development
Customer relationship management
Vendor management
Budget management
Sales enablement

PROFESSIONAL EXPERIENCE:

Confidential , Alpharetta, GA

Global Brand Manager

Helped develop, strengthen and activate a newly established fortune 50 brand identity and strategy. Business owner of the internal brand marketing and communications web property.
Provided PM leadership and strategic direction to core team of marketing IT experts,
20+ cross-functional subject matter experts and external agencies to drive improvement of data tracking, analytics, reporting, UX, engagement and site driven communications while maintaining zero unplanned downtime for the site.
Managed brand strategy & identity budget forecasting and actuals in collaboration with finance and procurement, hitting all targets and deadlines.

Confidential , Corvallis, OR

Marketing Project Manager

Provided PM leadership to core work team and functional marketing experts to complete a comprehensive company wide audit and analysis of branded assets, and developed a project plan and timeline for execution.
Drove development and launch of global brand website in collaboration with external agencies and internal IT groups for a successful on-time launch.

Confidential , Eugene, OR

Director of Communications

Defined and implemented process improvements, program evaluation and reporting systems for digital marketing, education, and trade show programs to allow for more informed strategic decision making across the company.
Managed digital & print marketing strategy, budget, staff, editorial calendars, reporting and analysis, content sourcing and artist contracts for 6+ social media platforms, print and media marketing campaigns and merchandizing collateral.
Directly recruited, hired, trained and managed individuals and teams of up to 15 people.
Developed and maintained strategic relationships and with key accounts and industry influencers.

Confidential, Corvallis, OR

Public Relations Manager

Managed the Fine Art Education program, staff, budget, calendar, events, travel arrangements, lodging and program reporting and trained a successor for the management of this program.
Managed Trade Show program strategy, budget, marketing, logistics, staffing and reporting for over twenty shows annually and trained multiple staff as successors for management of the program.

Confidential

Assistant Language Instructor

Taught grammar, reading, writing, listening and speaking skills at public elementary and junior high schools.
Prepared comments for local government publications, public radio announcements and school newsletters and consulted for a town wide adoption of English curriculum into public schools