SUMMARY:

Dedicated professional that thrives in a work environment that requires strong problem - solving skills, entrepreneurial and energetic independent strategic thinking, coupled with an aptitude for team collaboration and open communication. Experienced Project/Program Management, Digital Analytics Strategic Reporting, E-Commerce, SEO/SEM and Marketing Analysis, SharePoint Administration, Instructional Design Training, Web Design and Management, Vendor Management, IT Infrastructure Management, Predictive Analysis, Information Architecture, UI and UX design. Stellar IT Professional with over 14 years of experience in managing multi-disciplinary teams with a strong interests and expert capabilities in the design and development of engaging user experiences. Enthusiastic results oriented IT professional with a knowledge of user centered experience process, digital project life-cycles, wire-frame, prototypes design, instructional design and techniques including Agile (Scrum) and PMI's PMBOK. Knowledge of 508 accessibility standards and experience applying technical standards, developing test plans, executing test scripts/procedures and analyzing test results to evaluate level of 508 compliance.

AREAS OF EXPERTISE:

• PMBOK/PMI
• Project / Organizational Management
• Reporting and Analytics
• Digital Asset Management
• Search Engine Optimization (SEO)
• 508 Compliance and Accessibility (WCAG)
• Market Trends & Forecasts Analysis
• Agile/ SCRUM Methodologies
• Email Marketing Campaign
• Frontend Web Development
• Strategic Sales & Marketing
• Brand Position Mapping
• Mobile App Development
• User Experience and A/B testing
• Information Architecture
• E-Commerce/B2B & B2C
• Content Authoring
• Site Usability Testing
• Instructional Design
• Interactive Design Testing
• Web & Print Design
• Social Media Marketing
• Software Migration Deployment
• Product Management

TECHNICAL SKILLS:

Project Management: MS Project, JIRA, Teamwork Projects, Team Gantt, Zoho Projects, Waterfall, Nexus and Ace Project

Content Management Systems: Joomla, Word Press, SharePoint, Drupal, Teamsite, Magento, Sitecore, HubSpot, Track-it

Marketing, E-Commerce and Analytics: Google Analytics, Web Metrics, Site Improve, Webtrends, Adobe Analytics, GTMetrix, SEM Rush, Capterra, Omniture Site Catalyst, RegOnline, MaxStat, (SAAS), Hubspot, Marketo, iContact, Chartbeat, Salesforce

SEO Tools: Raven, Robots, Yoast SEO, MozPro, Pingdom, SEO Site Checkup

Web Coding: HTML, CSS; jQuery; CMS, SAS and QR codes

Database/Office: MAC Suite (Keynote), Office 365, Publisher, Visio

Multimedia/Website Design/Social Media: Adobe Adobe Professional, Adobe Campaign Photoshop, Illustrator; Adobe Audience Manager, In-Design, Adobe Creative Suite, Adobe Captivate, Premiere, Adobe Experience Manager (CQ5), Adobe Target, After-Effects, Balsamiq, Axure, Visual Studio, AD Manager Plus, Audacity, Dreamweaver, Twitter and Facebook

UX, UI, IA and Content Design: Sitemaps, Wire-framing, Storyboards, User Flows, Workflows, Sketch, UXPin and Mockups

Assistive Technologies: JAWS, Zoom Text, Smart View, Victor Reader, Visi-Bone, Lynx Viewer and Voice Over

Hardware: (PC-Windows, Linux, Mac, iPads, Android Tablets and Digital Scanners)

PROFESSIONAL EXPERIENCE:

Confidential, Landover, MD

Senior Project Manager

Responsibilities:

• Lead Project Manager for web content architecture and development. Engage with key stakeholders on high level to successfully negotiate brand marketing e-commerce and onsite membership campaigns. Product designer for strategic marketing custom campaigns; Develop project plans combining technical and web technologies.
• Project Manager responsible for the development of interactive linear, non-linear, OTT and interactive digital content, optimization of digital media outlets and PR strategies to increase online traffic, onsite program sales campaign.
• Manage digital eCommerce projects, incorporating complex long-term platform replacement projects to smaller extensions and existing solutions. Work with key stakeholders on projects inception to completion delivering 100 % success including product visibility, increase sales volume and customer retention.
• Create project workflow, risk and case management development platform; facilitate of weekly meetings with SharePoint site management teams. Create SharePoint wireframes and workflows processes to automate business processes.
• Technical Project Manager authorizing technical authority for deployed SharePoint Content Applications and manage application deployment, administration, troubleshooting and maintenance. Management of SharePoint site development, including managing the activities of other developers and site producers.
• Lead Project Manager and SME creating custom workflows for SharePoint Infrastructure. Provide technical guidance related to development and support of SharePoint environment. Create portal content, user lists and infrastructure design metrix.
• Manage day-to-day project operational requirements, translate complex business project plans, implementing business process modeling; A/B testing tools using Adobe Target or Site Catalyst. Create custom email campaigns, project tracking reports and project migration tools. Manage the content and design components on Sitecore platform.
• Senior web and digital eCommerce SME designer. Work directly with client to create eCommerce architecture responsible for creating scalable digital brand product experiences. Translate concepts into cohesive holistic interactive experiences.
• Plan and design projects from concept to implementation. UI and UX requirements gathering, digital content mobile app projects. Create User Interface and Information Architecture workflow design processes and deliverables through the development life-cycle including requirements refinement, task flows, wire-frames, prototypes, user scenarios, sitemaps, site audits, Interface design, website architecture, conceptual design documentation for level marketing teams.
• Create full ADA Section 508 and WCAG compliant websites; Oversee development of pre-optimized digital product launch; SME of custom product design campaigns. Launch SEO/SEM digital content monetization strategic goals.
• Provide project scope, web content development process, analyze and maintain the development and risk management for key stakeholders. Define accessibility best practices and standards within assigned areas of expertise. Review native web and mobile app designs for accessibility compliance approval.
• Lead Project Manager on Mobile App development project, accessibility standards, mobile research. Lead PM for iOS and Android App interactive conceptual design metrics. Web and mobile solutions enhancements of data audience manager. Manage and mentor 13 UX team members responsible for the front and back-end of design projects.
• Create custom Google Analytics statistical reports. Lead PM and developer for organization user interactive behavior and web analytics optimization initiatives. Research, recommend and launch approved digital e-commerce products.
• Web, email marketing campaigns, eCommerce and mobile app content design for key stakeholder's product launch custom campaigns. Project analyst for high volume PMO project scope of work, product and software migration launch. Requirements gathering for web software application design.
• Lead manager for digital ecommerce using Magento ecommerce platform; managing business process and procedures for key stakeholders. Create user-centered design solutions wireframes, mockups, business analysis diagrams, responsive designs and web topography.
• Create project schedules, custom reports, mobile and e-commerce analytics data tracking to identify and optimize business development. Facilitate business analysis process for senior stakeholders. Create Excel reports; custom Visio diagrams, marketing collateral and e-marketing campaigns.
• Coordinate with customer, gather requirements on all projects from inception to completion meeting all deadlines and remaining under budget. Create, test and analyze statistical data using Adobe Analytics for user centered projects.
• 14 years of creating ADA-compliant websites using HTML, CSS and JS to publish and maintain responsive CMS-driven websites; strategic marketing advertising and digital media web presence on Sitecore Content Management System.

Confidential

Director of Web Services & Digital Marketing

Responsibilities:

• Assisted in the development of user instructional manuals, course materials, assessment techniques of instructional technologies and best practices. Planned and directed all print and electronic advertising media.
• Designed and delivered approved 508 compliant accessibility standard websites. Created workshop training manuals, train team members on current instructional design technologies, best practices and workflow process.
• Implemented web production and content release workflows; Support the Adobe AEM/CQ5 CMS platform that hosts for the event vendors marketing and sales advertisement packages.
• Create monthly analytics report, digital AOR roadmap and SEO strategic online ranking reports . Created assessments and training class instructional manual using SME Content Training requirements.
• Create custom web banners, billboard ads, marketing collateral and e-blast conceptual designs ensuring 508 compliance, graphics manipulation and general web maintenance. research and maintain knowledge in emerging technologies

Confidential, Bowie, MD

Project Manager / Front End Designer

Responsibilities:

• Managed executive level e-commerce architecture and digital design campaigns; business analysis, website content design and marketing collateral materials for use by the sales team and vendor management team fulfillment. Designed, developed and maintained 145+ website using current market strategic trends.
• Create functional requirements for department wide projects; create conceptual business development processes, initiate, design, test, approve and deploy medium to large scale projects. Create web models or prototypes. Manage project budgets, business case modeling requirements, business analysis and business process improvement
• Lead Project Manager tasked with implementing site usability 508 compliance, graphics manipulation, testing websites graphical elements and implement approved guidelines for visual and audio user types.
• Managed day-to-day operations for department goals; create ad hoc reports. Provided web analytics implementation, tagging, testing and data validation reports. Work with stakeholders, create monthly status reports, comply with mandated requirements. Managed a staff of 8- 13 team members, facilitate project logistics including registration, presentations, itineraries remotely and on-site.
• SharePoint Workflow designer and data management for department admin process flow publication via SharePoint. Assisted the Senior Web Coordinator in analysis of process improvement and best practices.
• Work collaboratively and effectively with senior level business stakeholders and requirements gathering teams. Analyzed website performance and trends, define product strategy, pricing, and marketing. Project Manager for annual SEO, Digital and Email Marketing Campaign initiatives.
• Frontend and backend coding and content updates; document and edit training materials using multimedia technology and eLearning authoring tools. Create instructional training modules and online training course content.
• Defined requirements and led the successful execution of the card payment processing platform products within the approved Global Payments processor (migration from PayPal to Authorize.net). Manage web content development, placement, and coordination for all prominent landing pages using Joomla, Drupal, Sitecore or Magento.

Confidential, Rockville, MD

Senior Business Analyst

Responsibilities:

• Managed project materials and technical requirements gathering, production schedule development and delegation of work assignments for team members. Managed International Vendor team of Network Infrastructure development.
• Coordinated and design content requirements and produced training course user manual. Created instructional design manual documenting back-end administrative SOP's. Facilitated training.
• Contributed to developing and implementing training programs and materials for client's engagement improvement. Support the successful delivery of project deliverables through effective facilitation, tracking and reporting.
• Developed strategic partnerships with key stakeholders and senior executives with a keen knowledge base of the business line, product development plans and process. Developed and maintained multiple company web/social media sites. Created brand identities through conceptual, logo and packaging.
• Recommend methods and procedural changes; develop business development requirements, best practices and standard operational procedures and senior level business documentation.