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Strategic Planner Resume

Washington, DC

SUMMARY

Strategic communications professional with more than 10 years of experience in all aspects of communications strategy development and content creation. A proven track record of leading communications teams to succeed in daily operations and long - term projects through the delivery of hands-on leadership. Skilled in translating complex, technical and scientific data into compelling, easily understood stories that are accessible to all audiences.

AREAS OF EXPERTISE

  • Budget Control
  • Message Development
  • Employee Engagement
  • Strategic Communications
  • Intranet Content Strategy
  • Writing/Editing
  • Health/Science Communications
  • Project Management
  • Interfacing with Executives

PROFESSIONAL EXPERIENCE

Confidential, Washington, DC

Strategic Planner

Responsibilities:

  • Analyzed the needs of multiple audiences and developed an editorial calendar and communications cadence.
  • The “Quarterly March” provides opportunities for multiple communications channels to be used to deliver executive messages to employees on a consistent bases.
  • Capitalized upon experience and expertise to upgrade a traditional employee newsletter.
  • The document is now an employee magazine that features consistent messaging and more opportunities for employee involvement.
  • Managed all aspects of quarterly all-hands meetings including executive message development, meeting logistics, employee invitations and follow up, and refreshments.
  • Drive communication and cohesion between various levels of management and their employees by developing messages and talking points that are topical and digestible.
  • Spearhead intranet content strategy with the purpose of increasing employee engagement.

Confidential, Washington, DC

Account Supervisor

Responsibilities:

  • Analyzed the needs and requirements of stakeholders in various markets and regions prior to the development of effective stakeholder engagement strategies.
  • Identified and capitalized upon $10K in free advertising through the acquisition of placement in Confidential ’ scientific journal.
  • Authored blog posts for the National Institutes of Health I Am Intramural blog.
  • Increased blog post comments by 30% through the close monitoring of the NIH blog editorial calendar and the distribution of highly engaging content.
  • Authored tailored press releases, in-depth fact sheets, investor and sales force messaging, and customizable talking points for Confidential .
  • Managed vendors that included graphic designers, web programmers, and Spanish-language translators.

Confidential, Washington, DC

Grassroots Advocacy Strategist

Responsibilities:

  • Delivered hands-on leadership and direction to a content strategy cross-functional team of 15 during the completion of advocacy operations, campaign awareness drives, and stakeholder relations.
  • Successfully acquired the support and participation of 5000 physicians which directly increased member letters to Congress and advocacy participation by 70%.
  • Analyzed organizational goals prior to the development and enforcement of administration policies for a $300K grassroots advocacy budget.
  • Collaborated with the IT and Communications teams to develop an online presence for the advocacy and policy division.

Confidential, Washington, DC

COMMUNICATIONS AND OUTREACH MANAGER

Responsibilities:

  • Spearheaded the utilization and launch of new media platforms including Twitter, Facebook, Pinterest, LinkedIn, blogs, and webcasts to increase followers by 60%.
  • Acquired highly visible story placements in distinguished publications including Politico, The Hill, Washington Post, Wall Street Journal, and USA Today.
  • Developed in-depth training supplemented with storytelling strategies and concepts for young adults testifying at the first House majority hearing regarding the ACA.

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