SUMMARY

Strategic communications professional with more than 10 years of experience in all aspects of communications strategy development and content creation. A proven track record of leading communications teams to succeed in daily operations and long - term projects through the delivery of hands-on leadership. Skilled in translating complex, technical and scientific data into compelling, easily understood stories that are accessible to all audiences.

AREAS OF EXPERTISE

• Budget Control
• Message Development
• Employee Engagement
• Strategic Communications
• Intranet Content Strategy
• Writing/Editing
• Health/Science Communications
• Project Management
• Interfacing with Executives

PROFESSIONAL EXPERIENCE

Confidential, Washington, DC

Responsibilities:

• Analyzed the needs of multiple audiences and developed an editorial calendar and communications cadence.
• The “Quarterly March” provides opportunities for multiple communications channels to be used to deliver executive messages to employees on a consistent bases.
• Capitalized upon experience and expertise to upgrade a traditional employee newsletter.
• The document is now an employee magazine that features consistent messaging and more opportunities for employee involvement.
• Managed all aspects of quarterly all-hands meetings including executive message development, meeting logistics, employee invitations and follow up, and refreshments.
• Drive communication and cohesion between various levels of management and their employees by developing messages and talking points that are topical and digestible.
• Spearhead intranet content strategy with the purpose of increasing employee engagement.

Confidential, Washington, DC

Responsibilities:

• Analyzed the needs and requirements of stakeholders in various markets and regions prior to the development of effective stakeholder engagement strategies.
• Identified and capitalized upon $10K in free advertising through the acquisition of placement in Confidential ’ scientific journal.
• Authored blog posts for the National Institutes of Health I Am Intramural blog.
• Increased blog post comments by 30% through the close monitoring of the NIH blog editorial calendar and the distribution of highly engaging content.
• Authored tailored press releases, in-depth fact sheets, investor and sales force messaging, and customizable talking points for Confidential .
• Managed vendors that included graphic designers, web programmers, and Spanish-language translators.

Confidential, Washington, DC

Responsibilities:

• Delivered hands-on leadership and direction to a content strategy cross-functional team of 15 during the completion of advocacy operations, campaign awareness drives, and stakeholder relations.
• Successfully acquired the support and participation of 5000 physicians which directly increased member letters to Congress and advocacy participation by 70%.
• Analyzed organizational goals prior to the development and enforcement of administration policies for a $300K grassroots advocacy budget.
• Collaborated with the IT and Communications teams to develop an online presence for the advocacy and policy division.

Confidential, Washington, DC

Responsibilities:

• Spearheaded the utilization and launch of new media platforms including Twitter, Facebook, Pinterest, LinkedIn, blogs, and webcasts to increase followers by 60%.
• Acquired highly visible story placements in distinguished publications including Politico, The Hill, Washington Post, Wall Street Journal, and USA Today.
• Developed in-depth training supplemented with storytelling strategies and concepts for young adults testifying at the first House majority hearing regarding the ACA.