Account Manager Resume Bedford, MA - Hire IT People

SUMMARY

Marketing and Communications Proactive manager with experience in B2B marketing. email marketing, website launch, blog management, webinars, event promotion, direct mail, social media, and media outreach.
Thrives in collaborative, team environments while maintaining self - sufficiency
Strong analytical, research, written and oral communication skills
Adaptable to project changes and fast-paced environments

TECHNICAL SKILLS

PROFESSIONAL EXPERIENCE

Account Manager

Confidential

Responsibilities:

Managed successful development and launch of email marketing campaigns for nonprofit and pharmaceutical clients.
Managed email work across 10 brands by collaborating with client, account management, creative, data solutions and email development teams.
Strong track record of maintaining project quality and delivering on or before deadline.
Tested email functionality and conducted extensive email reviews of copy, email design and rendering across devices.
Managed email deployment and delivery by maintaining project timelines, reviewing and sampling data, and testing variable content within the email before deployment.
Maintained campaign calendar and managed peers with regard to account and project requirements.
Project Example: Co-managed the production and launch of 4 interactive websites over 12-month period for pharmaceutical client.
Supported account management team by researching potential project changes, providing estimates on task timing, and researching solutions for client needs.
Drove production and site development by consulting with client and internal teams to facilitate website build, changes and testing.
Supported data teams by testing client-specific visitor validation, reviewing data and maintaining data development timelines.

Marketing Manager

Confidential, Bedford, MA

Responsibilities:

Managed product marketing for economic analysis reports that accounted for more than $1M in revenue per year:
Managed market research to develop communication plan focused on various industries, geographic locations, and market trends.
Supported sales and engaged global audience base through use of direct mail, email marketing, webinars, and media outreach.
Identified quality leads by analyzing customer engagement across multiple campaigns and related media.
Regularly reported to executive team on marketing ROI and timeline.
Collaborated with economist, creative, sales, customer service, and executive teams.

Marketing Associate

Confidential, Burlington, MA

Responsibilities:

Managed online presence on social media sites, company blog focused on industry trends, and company website. Increased twitter following by 400%, expanding online audience and potential customer base.
Developed marketing materials for different mediums including the company blog, quarterly newsletter, email campaigns, presentations, industry specific guides and eventmaterials.
Assisted in development of new company website by contributing to communication strategy, coordinating design guidelines and writing website content.