SUMMARY

Skilled Senior Program and Project Executive with proven expertise in delivering broad and complex projects on - time and on-budget. Real world, hands-on, enterprise experience in several industries including telco, retail, and financial. Skilled in deploying highly complex, real-time, “Big Data,” quantitative and analytics environments to drive real-time decision making. Effective collaborator and manager with outside agencies, sponsors, and vendors to drive ROI and innovation.

PROFESSIONAL EXPERIENCE

Confidential

Executive Program Manager

Responsibilities:

• Managed overall client relationship.
• Responsible for BRDs and FSDs.
• Re-platformed customer data warehouse.
• Managed adherence to project requirements and timelines for all vendors.
• Introduced and utilized JIRA to Data Warehouse group.
• Managed deployment of CRM and real-time MDM/Customer Hub system.
• Increased worker productivity by instituting a work load prioritization and management process

Confidential

Interim DM Program Leadership

Responsibilities:

• Established consultative, value based, working relationship between the analytics and DM teams.
• Introduced targeting strategy combining sophisticated statistical modeling with pro forma financials to maximize financial return
• Deployed models to estimate attrition likelihood and financial risk to Confidential from Confidential providers
• (prior to USC offering iPhones) and developed rate switching models.

Confidential

Inventor and Founder

Responsibilities:

• Invented and pursuing a patent on a “real-time,” big data system, process, and mobile application that allows brick and mortar retailers to complete with on-line retailers based on the retailer’s current financial status and competitive factors.

Confidential, Hoffman Estates, IL

Divisional Vice President

Responsibilities:

• Program management from scope definition to development to operation, of real-time Loyalty Platform for all loyalty transactions occurring Confidential and all On-Line channels.
• (7X halo effect for redemption spend)
• Created technology and business steering committees.
• Created executive steering committee for conflict escalation and resolution.
• Managed Loyalty relationship with Epsilon (~$10MM annual budget)
• Managed PMO within Confidential corporate marketing department. (~$50MM annual budget)
• Developed and managed roll-out and utilization of actionable member level segmentation combining both behavioral and attitudinal indicators yielding incremental sales through test and learn campaigns.
• Contact strategy and performance measurement for over 3 billion emails and 700 million annual targeted POS interactions/transactions to support $400MM incremental profit business case.

Partner

Confidential, Charlotte, NC

Responsibilities:

• P&L responsibility for CRM business and technology consulting team (Revenue target ~$8 MM)
• Staffing responsibilities for all CRM projects
• Responsible for team professional development and training.
• Support Confidential sales team as subject matter expert in CRM

Senior Manager

Confidential, Charlotte, NC

Responsibilities:

• Owned Analytical Hub Confidential Ford for Explorer Launch yielding significant lift in sales over control
• Managed DM activities and analytics as part of $2B BPO Confidential resulting in increased yield and expense control.
• Created first ever B2B portal and sales model Confidential .
• Participate in sales teams to close new business for The Firm.

Senior Business Consultant

Confidential, Charlotte, NC

Responsibilities:

• Managed complex database and direct marketing consulting with diverse cross section of Confidential .

Confidential

VP and Manager

Responsibilities:

• Group manager responsible for implementation of all direct marketing for deposits & capital management.

Confidential, Parsippany, NJ

Database Marketing Consultant

Responsibilities:

• Provided on-site program and project management services for D&B’s largest database marketing client, The Confidential .

Confidential, Charlotte, NC

Database Marketing Analytical Consultant

Responsibilities:

• Developed actionable and quantifiable data based marketing campaigns for client institutions.

Confidential, Wilson, NC

Assistant Vice President and Marketing Database Manager

Responsibilities:

• Developed, installed, and managed bank’s first database marketing system.