Founder/Owner Resume Bloomington, MN - Hire IT People

SUMMARY

Manage continual improvement and growth of purinamills.com ensuring omni - channel synergy.
Supported and then led integration of 19 web properties into a new Purina Masterbrand website to create impactful, unified brand experience.
Managed build of new Land O'Lakes Foodservice website to reposition brand and enhance User Experience.
Partnered with Land O'Lakes Dairy Foods Test Kitchens to redesign recipe database and customer-facing taxonomy to improve usability.
Design digital campaign strategies with client marketing teams to maximize web presence.
Lead digital execution leveraging onshore and offshore development teams.
Partner with stakeholders, analysts, developers, IA/UX professionals and project managers to ensure marketing goals are met.
Partner with clients and agency teams on content planning and optimized execution.
Partner with external SEO firm to ensure impactful search engine marketing plan.
Implement SEO design and meta data best practices to maximize search engine relevance.
Maintain website product backlog and roadmaps.
Build new tools to support customer needs as determined by marketing and SMEs.
Consistent stakeholder communication for timing and budget.

PROFESSIONAL EXPERIENCE

Founder/Owner

Confidential, Bloomington, MN

Responsibilities:

Developed business case and use-case to determine viability and set business goals.
Led the development team through website design, build and launch.
Managed marketing, PPC, SEO, market analysis, customer service and overall business & web operations.
Experienced 10-50% growth each year.
Marketing Consultant and conference breakout speaker for National Association of Bridal Consultants
Vendor of choice for WI and MN Chapters of the Association of Bridal Consultants
1 st runner up, Minnesota Cup Entrepreneur Breakthrough Ideas competition,

Senior Account Manager

Confidential, Minneapolis, MN

Responsibilities:

Led development process for client intranet marketing web portals.
Designed web-integrated direct mail project strategies.
Created loyalty and new customer acquisition programs.
Led creative and interactive teams to design and produce print and digital solutions.
Defined resource plan, project estimates and timelines; regularly communicated status to clients.

Account Supervisor

Confidential

Responsibilities:

Managed Confidential services for select major accounts.
Constructed and presented strategic plans to meet clients' annual lead and revenue goals.
Design and executed annual direct marketing plans.
Designed and executed marketing strategies for major financial clients.
In-store signage and marketing materials, interactive kiosk design.

Senior Marketing Specialist

Confidential

Responsibilities: