Interactive Project Manager Resume

SUMMARY

Supported the vision, strategy and goals of organizations collaboratively with agencies leading the development and implementation of online marketing initiatives.
As a partner with sales, marketing, and IT, provided guidance and expertise in the integration of online marketing strategies with offline marketing programs and promotions.
Responsible for developing e commerce, web marketing, social media strategies and managing and executing all online programs from definition through post - implementation and ROI analysis.

TECHNICAL SKILLS

Management & Design Software: Adobe Creative Suite, Microsoft Office Suite, Final Cut Pro Studio & Motion.

Customer Relationship Management & Content Management: Salesforce, Oracle CMS, Joomla, Word Press, Drupal & proprietary publishing.

Project Management, Low and High Fidelity Concepting: Aprimo, SAS Asset Link, IBM, Unica, M.S. SharePoint, Jive, Visio, Waterfall, Agile- Scrum, PMP, RUP, MS Project, At task, Base Camp, Axure, IRise.

Content Serving & Streaming: Adinterax, Twistage, Lime Light, OAS, Dart, Atlas, Impact Radius, Affiliate Networks, Comparison Shopping Engines and Marketplaces.

Programming Familiarity: RSS, XML, PHP, HTML, Flash, CSS, CMS, JavaScript, ASP, AJAX, LMS, database applications.

Measurement and targeting: Omniture Site Catalyst, Test & Target, Google Analytics, A/B testing, User Experience and Usability Groups, Exact Target.

Communication: Video shoots, editing, compression, streaming, web browsers, Microsoft Office, Quickbooks, Lotus Notes, Webex, Go to meeting, Voice over IP and mobile.

PROFESSIONAL EXPERIENCE

Confidential - Minneapolis, MN

Interactive Project Manager

Responsibilities:

Managed global web initiatives for corporate, foundation, promotion and marketing divisions.
Collaborated with project management, branding, quality, development, design and site optimization.
Utilized project management tools and processes to ensure timely delivery, deadlines and budgets were achieved.

Confidential- Minneapolis, MN

Interactive Business Consultant

Responsibilities:

Managed multiple content providers that influenced SEO, e commerce, and other enhancements leading into the mobile web platform.
Defined and document project scope and business requirements based on established business rules and content hierarchy.
Ensured all impacted parties were involved with aligned resources to support project execution.
Identified, assessed and managed risks and interdependencies within projects, systems, resource changes and formulated plausible solutions and contingency plans partnering with senior management.
Syndication of content from Bazaar Voice, CNET, Gladson, Web Collage, Easy2 & Sell Point.

Confidential - Minneapolis, MN

Creative Services Manager

Responsibilities:

Researched and developed tools and practices for ensuring timely execution of projects and tasks for creative staff.
Facilitated with IT resources for expanding Intranet and Internet web sites.
Assessed and recommended leading project management solutions for organizational deployment.

Confidential- Minneapolis, MN

Performance Online Marketing Consulting

Responsibilities:

Established and managed merchant relationships between agencies, affiliate networks and publishers.
Optimized user experience, e-commerce functionality, SEO, established API calls, product data feeds, e-commerce cart abandonment, up sell and brand policy enforcement services.
Developed processes, best practices, road maps, brands, marketing strategies and associated tactics for web-based marketing.
Established consumer segmentation and database marketing techniques, web tools and methods.
Conceptualized wire frames that lead to final visual designs and information architecture.

Confidential - Minneapolis, MN

Interactive Marketing Manager

Responsibilities:

Identified all stakeholders and project managed the development of interactive web sites through project management methodology.
Created business charters, scope and work break down structures to ensure deliverables within budget, time frames and deadlines.
Optimized content and revenue share opportunities while building site traffic and loyalty for global websites.

Confidential- Minneapolis, MN

Online Product Manager

Responsibilities:

Led cross-functional initiatives that resulted in award winning products with record growth and revenues.
Collaborated with the Agency management teams to devise and execute digital marketing programs to achieve client goals.
Implemented all marketing phases of assigned projects including account planning, organic SEO, Google Analytics configuration, key word research, competitive research, page optimization,
sitemap optimization, link building, local listing implementation, PPC Management, email Marketing, Social Media Management, Content Syndication, Conversion Optimization, and other strategies.
Digital marketing initiatives like web site content, search marketing, social marketing, blog/forum outreach and newsletters.

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