Senior Digital Marketing & Data Analytics Project Manager Resume Detroit, MI - Hire IT People

SUMMARY

Gifted marketing strategist and high achiever with multi - faceted experience and talent for building internal and external stakeholders relationships.
Astute in strategic planning and execution, ideation, process management, communications, and integrated marketing campaign development (such as digital content management, direct marketing, and social media).
Proficient in driving brand awareness and building brand equity within varied target markets.
Proven skill in conducting competitor analysis and providing actionable recommendations.
Creative, proactive, ambitious, and versatile, recognized for a 'can-do' spirit, talent for resolving emerging issues, and achieving program goals.

TECHNICAL SKILLS

PROFESSIONAL EXPERIENCE

Confidential, Detroit, MI

Senior Digital Marketing & Data Analytics Project Manager

Responsibilities:

Lead Confidential 's Quarterly Business Reviews (QBRs) to provide resolutions to existing user trends and strategic guidance on further content management platform enhancements.
Spearhead data ingestion (within Oracle & Hadoop databases) and validation of sales, leads, and web analytic metrics to report on 2400+ dealers' analytics.
Leverage technical acumen to coordinate OpenText TeamSite outages within Dev, UAT, and Prod environments for updates to Jar files, OpenText patches, error notification handling (via Cron & Jams Scheduler) and other configurations.
Reconcile and deliver monthly ticket trend insights and system performance read-out reports to Confidential client, ensuring meticulous attention to detail.
Plan and deploy 2 user interface modules (Customer Search and Data Quality Check), consisting of customer solicitation updates and automated dealer data release functionality.

Confidential, Detroit, MI

Digital Marketing & Data Analytics Project Manager

Responsibilities:

Achieved database marketing goals and client deliverables for accounts such as FordDirect, Pentastar, and Talmer Bank.
Managed B2B and B2C list generation and recommended segmentation efforts for Pentastar.
Enhanced visibility in hosting of dealership data, validation, ETL processing, and data storage via construction FordDirect customer marketing database architecture process diagrams and business requirement documentation.
Led team in generating Talmer Bank social leads in the Midwest region through outreach and customized social messaging.

Social Media Account Director

Confidential

Responsibilities:

Led social media marketing initiatives for Chevrolet Truck, Volt, Chevy Cruze, and Brand Entertainment.
Managed and collaborated with media partners, vendors, internal agency resources, and other Chevy AOR to deliver comprehensive social strategic plans, incremental deliverables, and urgent client requests.
Delivered email marketing creative for blogger outreach in support of HD-to-HD Truck social media campaign.

Digital Marketing Account Manager

Confidential

Responsibilities:

Guided production for elements of marketing and communication programs internally and externally.
Interfaced with Ford clients to provide status updates and obtain feedback and approvals on deliverables; consulted with Creative, Project Management, Strategy & Analytics, and Technology teams to communicate feedback.
Expanded project scope by orchestrating preliminary ideation for the 1st Mustang Customizer mobile application.